collapse allexpand all
Marketing (MKT)
- http://www.marshall.usc.edu/marketing/
- D class assignments for undergraduates available in HOH331; Phone: (213) 740-5033.
- BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. All graduate applications and forms are available by calling (213) 740-5424, email: registration@marshall.usc.edu. For the complete list of Business registration policies, visit www.marshall.usc.edu/registrationpolicies.
Creating and interpreting qualitative and quantitative research to gain insight into marketplace challenges, such as testing advertising, identifying new product opportunities, and understanding customer decisions. Recommended preparation: BUAD 310 or COMM 301 or PSYC 274 or MATH 116. Duplicates credit in MKT 470.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16465R | 001 | Lecture | 10:00-11:50am | Tue, Thu | 23 of 48 | Dinesh Puranam | JFF241 | Word (160115 KB) |  |
| 16467R | 001 | Lecture | 2:00-3:50pm | Tue, Thu | 18 of 48 | Dinesh Puranam | ACC310 | Word (160115 KB) | |
Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16469R | 001 | Lecture | 10:00-11:50am | Mon, Wed | 44 of 48 | Arianna Uhalde | JFF316 | | |
| 16471R | 001 | Lecture | 12:00-1:50pm | Mon, Wed | 48 of 48 | Arianna Uhalde | JFF316 | | |
| 16472R | 001 | Lecture | 2:00-3:50pm | Mon, Wed | 31 of 48 | Arianna Uhalde | JFF316 | |
Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. Work with a client organization on the design of an advertising/promotions campaign. Requires market research, creative design, implementation planning, and client presentation.
- Prerequisite: MKT 405
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16476R | 001 | Lecture | 10:00-11:50am | Mon, Wed | 42 of 48 | Therese Wilbur | JFF322 | |
Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. Prerequisite: BUAD 307 or MKT 385x. Open only to sophomores, juniors and seniors.
- Prerequisite: 1 from (BUAD 307 or MKT 385)
- Restriction: Registration open to the following class level(s): Sophomore, Junior, Senior, Senior (fifth year)
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16478R | 001 | Lecture | 2:00-3:50pm | Mon, Wed | 28 of 46 | Gary Frazier | JFF322 | |
An introduction to the changing world of a connected consumer. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools.
- Prerequisite: 1 from (BUAD 307 or MKT 385)
- Restriction: Registration open to the following class level(s): Junior, Senior, Senior (fifth year), Sophomore
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16475R | 001 | Lecture | 10:00-11:50am | Tue, Thu | 36 of 36 | Gil Appel | JFF331 | | |
| 16477R | 001 | Lecture | 4:00-5:50pm | Tue, Thu | 44 of 48 | Gil Appel | JFF322 | | |
| 16479R | 001 | Lecture | 2:00-3:50pm | Tue, Thu | 47 of 48 | Gil Appel | JFF322 | |
Introduction to the functions of retail management including location, buying, mechandise management, layout, pricing, and promotion; application of concepts to various retail institutions.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16481R | 001 | Lecture | 12:00-1:50pm | Mon, Wed | 47 of 48 | Anthony Salomone | JFF241 | |
Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. Recommended during student's final semesters. Prerequisite: BUAD-307 or MKT-385x.
- Prerequisite: 1 from (BUAD 307 or MKT 385)
- Restriction: Registration open to the following class level(s): Freshmen, Sophomore, Junior, Senior
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16482R | 001 | Lecture | 4:00-5:50pm | Tue, Thu | 17 of 39 | Dennis Schorr | ACC236 | |
This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. Issues about why new products fail and how brand images are managed in the marketplace are discussed. Legal aspects of brand management such as trademark protection and infringement are also addressed. Prerequisite: BUAD 307 or MKT 385x.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16492R | 001 | Lecture | 6:00-7:50pm | Tue, Thu | 18 of 48 | Therese Wilbur | JFF322 | |
Provides experience in a student managed product team. Work with R&D organization to design a new product or technology. Involves market research and implementation planning. Prerequisite: MKT 445. Open only to juniors and seniors.
- Prerequisite: MKT 445
- Restriction: Registration open to the following class level(s): Junior, Senior
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16494R | 001 | Lecture-Lab | 2:00-3:50pm | Tue, Thu | 10 of 20 | Therese Wilbur | BRI5 | |
Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16496R | 001 | Lecture | 10:00-11:50am | Tue, Thu | 47 of 48 | Valerie Folkes | JFF316 | | |
| 16498R | 001 | Lecture | 12:00-1:50pm | Tue, Thu | 47 of 48 | Stephanie Tully | JFF316 | | |
| 16500R | 001 | Lecture | 2:00-3:50pm | Tue, Thu | 45 of 48 | Stephanie Tully | JFF316 | | |
| 16501D | 001 | Lecture | 4:00-5:50pm | Tue, Thu | Canceled | Francesca Valsesia | |
Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources.
- Restriction: Registration open to the following class level(s): Freshmen, Junior, Senior, Senior (fifth year), Sophomore
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16502R | 001 | Lecture | 12:00-1:50pm | Mon, Wed | 20 of 48 | Dennis Schorr | JFF322 | | |
| 16504R | 001 | Lecture | 4:00-5:50pm | Mon, Wed | 24 of 45 | Dennis Schorr | JFF322 | |
Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior.
- Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
- Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to registration@marshall.usc.edu.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16518R | 033 | Lecture | 3:30-4:50pm | Tue, Thu | 25 of 78 | Valerie Folkes | JKP210 |  |
Helps students understand advertising and social media; critique, develop, and test creative ads; place ads in media; and design, budget, and evaluate profitability of strategies.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16522R | 033 | Lecture | 5:00-6:20pm | Tue, Thu | 15 of 78 | Gerard Tellis | JKP112 | PDF (757700 KB) | |
Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16527R | 033 | Lecture | 6:30-9:30pm | Tuesday | 31 of 36 | Laurence Vincent | JFF327 | |
Comprehensive treatment of the behavioral foundations of brands and brand development. Exploration of alternative branding strategies and marketing tools for brand development.
- Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
- Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to registration@marshall.usc.edu.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16530R | 033 | 3.0 | Lecture | 6:30-9:30pm | Monday | 60 of 60 (4 on waitlist) | Sasha Strauss | JFF236 | |
New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16532D | 033 | Lecture | 12:30-1:50pm | Mon, Wed | 45 of 48 (5 on waitlist) | Sivaramakrishnan Siddarth | JKP212 | | |
| 16533D | 033 | Lecture | 2:00-3:20pm | Mon, Wed | 47 of 48 (4 on waitlist) | Sivaramakrishnan Siddarth | JKP212 | | |
| 16534D | 033 | Lecture | 6:30-9:30pm | Monday | 41 of 48 | Sivaramakrishnan Siddarth | JKP112 | |
All aspects of Internet marketing. Internet as a tool for marketing communication, sales and distribution, customer management. Role of paid advertising, search engines, Website design.
- Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
- Note: Section 16537 is for MBA student registration. Section 16538 is a MS Marketing core course, and is intended for students admitted to the MS Marketing program only. However, if any seats are available, other Marshall graduate students can register via USC Web Registration. If the class is full, Marshall graduate students can submit a completed Wait List Request form to registration@marshall.usc.edu.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16537R | 033 | Lecture | 9:30-10:50am | Tue, Thu | 40 of 78 | Allen Weiss | JKP110 | | |
| 16538R | 033 | Lecture | 12:30-1:50pm | Tue, Thu | 51 of 54 | Allen Weiss | JKP112 | |
Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project.
- Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
- Note: Section 16543 is for MS Marketing students only. Section 16541 is for MBA student registration. Please be mindful of registering for the correct section for your program.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16541R | 033 | Lecture | 6:30-9:30pm | Tuesday | 8 of 25 | Joseph Priester | JKP102 | | |
| 16543R | 033 | Lecture | 6:30-9:30pm | Tuesday | 29 of 29 | Joseph Priester | JKP102 | |
Variations in markets and trade patterns around the globe; product development and adaptation, pricing, promotion, and distribution issues across national cultures and international markets.
- Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
- Note: Special session dates. See Calendar icon.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16563R | 780 | Lecture | 2:00-4:30pm | Tue, Thu | 37 of 54 | Cw Park | JKP204 | | |
| TBA | Tue, Thu | OFFICE |
Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Education, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Social Work, Business Administration/Planning, Business Research, Business Taxation, Business Analytics, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Social Entrepreneurship
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
- Note: Section 16542 is for MBA student registration. Section 16544 is a MS Marketing core course, and is intended for students admitted to the MS Marketing program only. However, if any seats are available, other Marshall graduate students can register via USC Web Registration. If the class is full, Marshall graduate students can submit a completed Wait List Request form to registration@marshall.usc.edu.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16542R | 033 | Lecture | 9:30-10:50am | Mon, Wed | 50 of 54 | Anthony Dukes | JKP112 | PDF (106779 KB) | |
| 16544R | 033 | Lecture | 6:30-9:30pm | Wednesday | 54 of 54 (9 on waitlist) | Anthony Dukes | JKP204 | PDF (106779 KB) | |
An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Education, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Social Work, Business Administration/Planning, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Social Entrepreneurship
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16552D | 033 | 3.0 | Lecture | 2:00-4:50pm | Tuesday | 37 of 37 (3 on waitlist) | Joseph Priester | JKP102 |  | |
| 16553D | 033 | 3.0 | Lecture | 2:00-4:50pm | Thursday | 36 of 37 | Joseph Priester | JKP102 | | |
| 16554D | 033 | 3.0 | Lecture | 6:30-9:30pm | Thursday | 37 of 37 (4 on waitlist) | Joseph Priester | JKP102 | |
Examination of marketing issues and challenges within a variety of business settings in the fashion, luxury goods and lifestyle sectors in the global marketplace.
- Prerequisite: 1 from (GSBA 509 or GSBA 528 or GSBA 509A)
- Restriction: Registration open to the following class level(s): Doctoral Student, Graduate Visitor, Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16555R | 033 | Lecture | 12:30-1:50pm | Tue, Thu | 31 of 78 | Diane Badame | JKP210 | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department. Graded CR/NC.
- Note: Application required. Visit www.marshall.usc.edu/elective-course-guide/independent-study.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16556D | 033 | 1.0-5.0 | Lecture | TBA | TBA | 0 of 10 | Joseph Nunes | OFFICE | |
Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. Proposal, data collection, analyses, and written report. Graded CR/NC.
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
- Note: Application required. Visit www.marshall.usc.edu/elective-course-guide/independent-study.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16558D | 033 | Lecture | TBA | TBA | 4 of 10 | Joseph Priester, Gil Appel | OFFICE | |
Independent research beyond normal course offerings. Proposal, research and written report/paper required. Graded CR/NC.
- Restriction: Registration open to the following class level(s): Master Student
- Note: Application required. Visit www.marshall.usc.edu/elective-course-guide/independent-study.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16560D | 033 | Lecture | TBA | TBA | 1 of 10 | Joseph Nunes, Diane Badame | OFFICE | |
Supervised on-the-job business experience in the field of marketing. (Curricular Practical Training.) Graded CR/NC.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Education, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Social Work, Business Administration/Planning, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Medicine/Business Administration, Law/Business Taxation, Marketing, Social Entrepreneurship
- Restriction: Registration open to the following class level(s): Master Student
- Note: Application required. Visit www.marshall.usc.edu/elective-course-guide/independent-study.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16557D | 033 | 0.5-1.0 | Lecture | TBA | TBA | 12 of 15 | Joseph Nunes, Diane Badame, Gerard Tellis | OFFICE | | |
| 16559D | 415 | 0.5-2.0 | Lecture | TBA | TBA | 5 of 10 | Joseph Nunes, Diane Badame | OFFICE | |
Individual or team project solving real business problems for an existing business entity, domestic and/or international. Proposal, field research, analyses and oral and written presentations. Graded CR/NC
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16566D | 033 | 1.5 | Lecture | TBA | TBA | 0 of 10 | Joseph Nunes | OFFICE | |
Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| Marketing Metrics for Business Decisions | ||||||||||
| 16562R | 033 | 3.0 | Lecture | 11:00-12:20pm | Mon, Wed | 19 of 54 | Dinesh Puranam | JKP104 | Word (70251 KB) | |
| Netnography for cultural Brand Analysis | ||||||||||
| 16570R | 033 | 3.0 | Lecture | 2:00-3:20pm | Tue, Thu | 22 of 78 | Robert Kozinets | JKP210 | PDF (331190 KB) | |
Applications of advanced research techniques and designs to marketing problems; review and critique of current literature; development and defense of student's own research proposal.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16571R | 036 | Lecture | 9:00-11:50am | Wednesday | 3 of 10 | Valerie Folkes | HOH506 | |
A foundation in judgment, decision-making, and choice aspects of consumer behavior and business. Topics include heuristics and biases, information acquisition, time perception, and intertemporal choice.
- Restriction: Registration open to the following major(s): Business Administration
- Restriction: Registration open to the following class level(s): Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16572R | 036 | Lecture | 10:00-1:00pm | Thursday | 7 of 15 | Kristin Diehl, Joseph Nunes | HOH706 | |
Exploration of emerging topics, literature and research techniques in contemporary marketing.
- Restriction: Registration open to the following class level(s): Doctoral Student
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| Applied Text Analysis | ||||||||||
| 16574R | 036 | 3.0 | Lecture | 1:00-3:50pm | Friday | 7 of 15 | Dinesh Puranam | HOH706 | | |
| The Psychology of Self-Report | ||||||||||
| 16576R | 036 | 3.0 | Lecture | 2:00-4:50pm | Wednesday | 9 of 15 | Norbert Schwarz | ACC312 | PDF (1064814 MB) | |