USC Schedule of Classes

Spring 2018

Marketing 599:

Special Topics (1.0-3.0 units, max 9)

Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas.
SectionSessionUnitsTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
Marketing Metrics for Business Decisions
16562R0333.0Lecture11:00-12:20pmMon, Wed19 of 54Dinesh PuranamJKP104Word (70251 KB)session dates
Netnography for cultural Brand Analysis
16570R0333.0Lecture2:00-3:20pmTue, Thu22 of 78Robert KozinetsJKP210PDF (331190 KB)session dates
Information accurate as of October 3, 2018 10:51 am.