Marketing 533:
Branding Strategy (1.5-3.0 units)
Comprehensive treatment of the behavioral foundations of brands and brand development. Exploration of alternative branding strategies and marketing tools for brand development.
- Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
- Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to registration@marshall.usc.edu.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16530R | 033 | 3.0 | Lecture | 6:30-9:30pm | Monday | 60 of 60 (4 on waitlist) | Sasha Strauss | JFF236 |   |