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Digital Social Media (DSM)
- D class assignments for graduate students available; Email: gradasc@usc.edu.
- All graduate students (excluding PhDs) will be assessed a $200 per semester "ASCJ Technology fee. There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions.
Explores the sector of digital social media and online communities, with a focus on user experience, social impact, strategic content creation and models for success.
- Restriction: Registration open to the following major(s): Digital Social Media
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21850D | 001 | Lecture | 2:00-4:50pm | Monday | 38 of 45 | Misha Kouzeh | ASC231 |  | |
| 21851D | 001 | Lecture | 2:00-4:50pm | Tuesday | 42 of 45 | Freddy Nager | ASC204 | Word (576124 KB) | |
| 21852D | 001 | Lecture | 6:00-8:50pm | Monday | 37 of 45 | Misha Kouzeh | ASC231 | | |
| 21853D | 001 | Lecture | 6:00-8:50pm | Tuesday | 41 of 45 | Freddy Nager | ASC204 | Word (576124 KB) | |
Strategies and decision-making for development and management of online sites, mobile apps and social platforms, including search optimization, monetization, product development and user experience testing.
- Restriction: Registration open to the following major(s): Digital Social Media
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21865D | 001 | Lecture | 6:00-8:50pm | Wednesday | 44 of 45 | Emily Kosko | ASCG26 | PDF (612924 KB) | |
| 21866D | 001 | Lecture | 6:00-8:50pm | Thursday | 26 of 45 | Jeffrey Thompson | ANNL105A | | |
| 21867D | 001 | Lecture | 2:00-4:50pm | Wednesday | 45 of 45 | Emily Kosko | ANNL101 | PDF (612924 KB) | |
| 21868D | 001 | Lecture | 2:00-4:50pm | Thursday | 45 of 45 | Jeffrey Thompson | ASC204 | |
Assess organizations' online needs, to examine the use of the Internet in terms of electronic commerce and global pressures, and design Web page strategies.
- Restriction: Registration open to the following class level(s): Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21871D | 001 | Lecture | 2:00-4:50pm | Thursday | 8 of 25 | Sarah Dzida | ANN305 | PDF (324392 KB) | |
Field experience in applying communication principles to settings in organizations, campaigns, or other contexts; analysis and assessment of issues and problems.
- Restriction: Registration open to the following major(s): Global Communication, Communication Management, Communication, Digital Social Media, Public Diplomacy (Practitioner and Mid-Career Professional),, Public Diplomacy
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
- Crosslist: This course is offered by the CMGT department but may qualify for major credit in DSM. To register, enroll in CMGT 591.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 21821D | 001 | 1.0 | Lecture | TBA | TBA | 15 of 25 | Ben Lee | OFFICE | | |
| 21822D | 001 | 1.0 | Lecture | TBA | TBA | 1 of 25 | Brad Shipley | OFFICE | | |
| 21823D | 001 | 1.0 | Lecture | TBA | TBA | 21 of 25 | Daniela Baroffio | OFFICE | | |
| 21824D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | David Craig | OFFICE | | |
| 21825D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21826D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21827D | 001 | 2.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21828D | 166 | 1.0 | Lecture | TBA | TBA | 5 of 25 | Ben Lee | OFFICE | | |
| 21829D | 166 | 2.0 | Lecture | TBA | TBA | 1 of 25 | Ben Lee | OFFICE | | |
| 21830D | 166 | 1.0 | Lecture | TBA | TBA | 3 of 25 | Daniela Baroffio | OFFICE | |
Students produce a working site, app or embedded social platform project with digital/multimedia elements. Development includes pitching, conceptualization and launching of the final project.
- Restriction: Registration open to the following major(s): Digital Social Media
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21890D | 001 | Lecture | 6:00-8:50pm | Monday | 16 of 20 | Marcela Amiune | ANNL115 | PDF (312368 KB) | |
| 21891D | 001 | Lecture | 6:00-8:50pm | Tuesday | 6 of 20 | Jeffrey Hirsch | ANNL115 | PDF (294820 KB) | |
Special Topics in Digital Social Media.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| Brand Strategy for Digital Media | ||||||||||
| 21897D | 001 | 4.0 | Lecture | 2:00-4:50pm | Tuesday | 17 of 25 | Jeffrey Hirsch | DMC210 | Word (582710 KB) | |
| Digital Media Product Management | ||||||||||
| 21898D | 001 | 4.0 | Lecture | 6:30-9:20pm | Monday | 21 of 30 | Shub A | ANNL101 | PDF (539357 KB) | |
| The Future of Advertising: AdTech Innovations & AI Trends | ||||||||||
| 21899D | 001 | 4.0 | Lecture | 6:00-8:50pm | Thursday | 16 of 25 | Rafael Bracero | ANN209 | PDF (422372 KB) |  |