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Communication Management (CMGT)
- D class assignments for graduate students available; Email: gradasc@usc.edu.
- All graduate students (excluding PhDs) will be assessed a $150 per semester "ASCJ" Technology fee. There is no technology fee charged for the summer term. For more information on the technology fee, call 213-740-5297 or email asctech@usc.edu. All graduate students (excluding PhDs) will be assessed a $150 per
Production and distribution of information within large organizations; information networks, organization structure, control and decision-making functions. Resources necessary for effective organizational communication systems.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21701D | 169 | Lecture | TBA | TBA | 0 of 90 | ONLINE |   |
Roles, responsibilities and requirements of communication functions within organizations; design and implementation of communication plans; strategic messaging for internal and external audiences.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21706D | 001 | Lecture | 5:00-7:50pm | Tuesday | 0 of 20 | Jessica Neff | ANN209 | |
How work settings impact communication: social structures of communication, organizational culture, socialization, feedback, dissent and adaptation. Applications for all working professionals.
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21709D | 001 | Lecture | 6:00-8:50pm | Monday | 26 of 26 | Brad Shipley | ANN209 | |
Conceptual frameworks for analyses and visualization of information and data. Principles and strategies for data transformation, intermediate statistical analyses, data-based presentation, sense-making.
- Restriction: Registration open to the following major(s): Applied Communication Research, Communication Data Science, Communication Data Science, Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21711D | 001 | Lecture | 2:00-4:50pm | Tuesday | 20 of 20 | Liuning Zhou | ANN405 | | |
| 21712D | 001 | Lecture | 2:00-4:50pm | Thursday | 13 of 20 | Liuning Zhou | ANN210 | | |
| 21713D | 001 | Lecture | 3:00-5:50pm | Wednesday | 21 of 21 | ASCG38 | |
Examination of role of communication in developing and implementing business strategy; critical assessment and practice with models, tools, and techniques for communicating change.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21714D | 001 | Lecture | 2:00-4:50pm | Monday | 12 of 20 | Brad Shipley | ANN211 | |
Theory and research on persuasion, value and attitude formation and change; implication for communication and behavior in various market and professional contexts.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21717D | 060 | Lecture | 6:00-8:50pm | Tuesday | 6 of 20 | Sheila Murphy | ONLINE | |
Measurement and advanced data gathering and statistical analyses; data mining; data model formulation for prediction. Statistical inferences for and effective communication about solutions.
- Prerequisite: CMGT 540
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21723D | 001 | Lecture | 2:00-4:50pm | Monday | 23 of 23 | Mathew Curtis | ANNL115 | |
Examines luxury fashion marketing communication, focusing on connecting with the audience. Topics include history of the industry, media channels, digital platforms and communicating values.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21726D | 001 | Lecture | 2:00-4:50pm | Monday | 19 of 20 | Alexis Brunswick | ANN405 | | |
| 21727D | 001 | Lecture | 5:30-8:20pm | Monday | 12 of 20 | Alexis Brunswick | ANN405 | |
Foundational examination of beauty, personal care and wellness industries through brand strategy, promotion, advertising, social media and influencer marketing.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21728D | 748 | Lecture | 2:00-4:50pm | Tuesday | 5 of 20 | ONLINE | |
Maps the evolution of global and Chinese creator industries, as distinguished by social media entrepreneurs, online cultural producers, creators, influencers, live streamers, KOLs and wanghong.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21738D | 001 | Lecture | 6:30-9:20pm | Wednesday | 13 of 20 | David Craig,Andrew Leonard | ASC204 | PDF (136068 KB) | |
Examination of the impact of global economic changes on communications industries, the political and economic forces shaping these industries and the roles of its managers.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21739D | 001 | Lecture | 3:30-6:20pm | Wednesday | 3 of 20 | Jonathan Aronson | ASC204 | Word (52369 KB) | |
Basics of multimedia; new forms of audio and video interactive technologies; computer communication networks; social, political, cultural, interpersonal, organizational issues related to emerging communication technologies. (Duplicate credit in former COMM 533.)
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21741D | 001 | Lecture | 6:00-8:50pm | Wednesday | 3 of 20 | Aaron Settipane | ASC228 | |
Theories of effective team communication and leadership; case studies of effective and ineffective teams and leaders; teamwork and communication development; and distributed work teams.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21745D | 060 | Lecture | 6:30-9:20pm | Wednesday | 5 of 20 | Andrea Hollingshead | ONLINE | |
Data collection and elementary statistical analysis in communication management. Methods include surveys, focus groups, content analysis, experiments, secondary data sources.
- Restriction: Registration open to the following major(s): Communication Management, Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21749R | 001 | Lecture | 6:30-9:20pm | Monday | 4 of 188 | Mathew Curtis, Courtney Pade | ASCG26 |  | |
| 21752D | 169 | Lecture | TBA | TBA | 0 of 90 | ONLINE | |
Communication strategies for product marketing and advertising; communication's role in developing domestic and international marketplaces; practical applications of persuasion theory.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21753D | 001 | Lecture | 2:00-4:50pm | Thursday | 8 of 20 | Marina Kosten | ANN209 | Word (583081 KB) | |
Explores how organizations combine values, culture, experience and markets to create meaning, engage audience and customers, and grow.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21758D | 001 | Lecture | 6:30-9:20pm | Tuesday | 4 of 20 | Simon Uwins | ANN309 | PDF (69103 KB) | |
Understanding dynamics in entertainment markets enabled by emerging digital technologies; broad and niche strategies to target appropriate audiences, building audience engagement with entertainment content identities.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21766D | 001 | Lecture | 6:00-8:50pm | Tuesday | 14 of 20 | Monica Koyama, Allan Gungormez | ASC231 | |
Focuses on management, production and distribution of scripted film, television and web stories to understand visual storytelling as a communicative strategy for advertising and education.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21767D | 001 | Lecture | 6:00-8:50pm | Wednesday | 4 of 20 | Jorge Saralegui | ANN209 | Word (575866 KB) | |
| 21768D | 001 | Lecture | 6:30-9:20pm | Thursday | 4 of 20 | Adam Fratto | ANN309 | PDF (51302 KB) | |
Foundational and advanced practices for copywriting and related design incommunication; integrated analysis of concepts and pragmatics surrounding creativity forcommunication effectiveness
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21771D | 001 | Lecture | 6:30-9:20pm | Monday | 13 of 20 | Eric Markgraf | ANNL101 | |
Analysis and development of online communication and marketing campaigns; exploration of current Internet best practices in social media, SEM, privacy, location-based marketing, and online measurement.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21772D | 001 | Lecture | 6:00-8:50pm | Wednesday | 5 of 20 | Mayanna Framroze | ANNL101 | | |
| 21774D | 001 | Lecture | 6:00-8:50pm | Monday | 18 of 20 | Rich Guest | ASC328 | |
Communication strategies in a global marketing environment; analysis of global – local challenges and opportunities; effective global integrated communication to create and sustain competitive advantage
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21776D | 001 | Lecture | 2:00-4:50pm | Tuesday | 18 of 20 | Ted Skidmore | ASC328 | | |
| 21777D | 001 | Lecture | 6:00-8:50pm | Tuesday | 9 of 20 | Marcela Amiune | ASCG38 | |
Global influences on linear and streaming television and theatrical. Case analyses of organizations and content focusing on interconnected partnerships and promotions to attract local audiences.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21778D | 001 | Lecture | 2:00-4:50pm | Wednesday | 6 of 20 | Paolo Sigismondi | ANN309 | | |
| 21779D | 001 | Lecture | 6:30-9:20pm | Tuesday | 1 of 20 | Brian Hirsch | ASC228 | | |
| 21780D | 001 | Lecture | 2:00-4:50pm | Thursday | 17 of 20 | Ted Skidmore | ASC328 | |
Understanding of fundamental methodological issues about big data: types, platforms, tools, analysis techniques, and relevant theoretical frameworks.
- Restriction: Registration open to the following major(s): Applied Communication Research, Communication Data Science, Communication Data Science, Communication Management, Specialized Journalism
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21783D | 001 | Lecture | 6:00-8:50pm | Monday | 19 of 20 | Ben Lee | ASC204 | |
Students master skills and strategies to distinguish the truly influential from the merely popular, manage international influencer campaigns and develop successful influencers.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21786D | 001 | Lecture | 6:00-8:50pm | Wednesday | 20 of 23 | Freddy Nager | ANN406 | |
Communication strategies for effective negotiation, mediation and facilitation of disputes; structures for public interventions; emergence of online dispute resolution systems.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21794D | 001 | Lecture | 2:00-4:50pm | Tuesday | 2 of 18 | Colleen Keough | ASC230 | Word (16441 KB) | |
Audience research fundamentals - sampling and segmentation; advanced questionnaire design; audience observation; advanced quantitative and qualitative analyses. Model formulation to describe and predict data.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21804D | 001 | Lecture | 6:00-8:50pm | Wednesday | 18 of 20 | Catie Saralegui | ANN309 | | |
| 21805D | 001 | Lecture | 6:30-9:20pm | Thursday | 17 of 20 | Austin Roy | ANN210 | |
Theory, structure and effects of culture on narrative. Story in non-profit and health organizations; new fields that recognize the importance of storytelling; storytelling in diverse media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21807D | 001 | Lecture | 2:00-4:50pm | Wednesday | 5 of 20 | Daniela Kon Lieberberg | ANN211 | |
How to communicate through storytelling in contemporary culture. Strategic story development for brands, for self-branding, and for social impact. Story creation utilizes narrative theories and workshop-style participatory activities.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21808D | 001 | Lecture | 6:00-8:50pm | Tuesday | 13 of 28 | Mayanna Framroze | ANNL101 | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the school. Graded CR/NC.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21809D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21810D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21811D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21812D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21813D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21814D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | |
Field experience in applying communication principles to settings in organizations, campaigns, or other contexts; analysis and assessment of issues and problems.
- Restriction: Registration open to the following major(s): Global Communication, Communication Management, Communication, Digital Social Media, Public Diplomacy (Practitioner and Mid-Career Professional),, Public Diplomacy
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 21821D | 001 | 1.0 | Lecture | TBA | TBA | 1 of 25 | Ben Lee | OFFICE | | |
| 21822D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | Brad Shipley | OFFICE | | |
| 21823D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | Daniela Baroffio | OFFICE | | |
| 21824D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | David Craig | OFFICE | | |
| 21825D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21826D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21827D | 001 | 2.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21828D | 166 | 1.0 | Lecture | TBA | TBA | 0 of 25 | Ben Lee | OFFICE | |
Communication management research project design and execution - thesis formulation, literature review, methods choice and instrument design. Analysis and reporting with appropriate quantitative or qualitative techniques.
- Prerequisite: CMGT 501 and CMGT 540
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21832D | 001 | Lecture | 2:00-3:40pm | Wednesday | 0 of 20 | Ben Lee | | ||
| 21833D | 001 | Lecture | 2:00-3:40pm | Tuesday | 3 of 20 | Brad Shipley | | ||
| 21834D | 001 | Lecture | 6:00-7:40pm | Wednesday | 0 of 20 | Ben Lee | OFFICE | | |
| 21835D | 001 | Lecture | 6:00-7:40pm | Tuesday | 0 of 20 | Brad Shipley | OFFICE | |
Communication management research project design and execution - thesis formulation, literature review, methods choice and instrument design. Analysis and reporting with appropriate quantitative or qualitative techniques.
- Prerequisite: CMGT 597A
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21839D | 001 | Lecture | TBA | TBA | 5 of 20 | Ben Lee | OFFICE | | |
| 21840D | 001 | Lecture | TBA | TBA | 5 of 20 | Brad Shipley | OFFICE | |