USC Schedule of Classes

Fall 2025

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Marketing 589:

The CMO: Driving Shareholder Value in the Intelligence Age (1.5 units)

Explores roles of the Chief Marketing Officer (CMO) in driving shareholder value in an era dominated by intelligence technologies and evolving customer expectations.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16548D411Lecture5:00-6:20pmMon, Wed0 of 54Diane BadameJKP112session dates
Information accurate as of April 4, 2025 2:55 pm.
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