Marketing 426:
Analytics for Advertising and Social Media Campaigns (4.0 units)
Application of theories and analytics to evaluate and optimize advertising campaigns across traditional and social media. Focus on data-driven strategies, resource allocation and performance assessment.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16479R | 001 | Lecture | 10:00-11:50am | Tue, Thu | 11 of 48 | Gerard Tellis | JFF236 |  |