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Public Relations Innovation, Strategy and Management (PRSM)
Explores the contemporary practices of branding, advertising and public relations, and their expanding role in the development of multichannel communication campaign plans.
- Restriction: Registration open to the following major(s): Public Relations Innovation, Strategy and Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 70400D | 748 | Lecture | TBA | TBA | 0 of 30 | OFFICE |   | ||
| 70401D | 748 | Lecture | TBA | TBA | 0 of 30 | OFFICE | |
Explores the evaluation of research and analysis methods, generating data insights and creating compelling and accurate stories using data visualization techniques.
- Restriction: Registration open to the following major(s): Public Relations Innovation, Strategy and Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 70405D | 758 | Lecture | TBA | TBA | 0 of 30 | OFFICE | | ||
| 70406D | 758 | Lecture | TBA | TBA | 0 of 30 | OFFICE | |
Explores the leadership skills and ethics required in todays complex organizations, communication with key stakeholders, creative problem solving and promoting diversity, equity, inclusion and access.
- Restriction: Registration open to the following major(s): Public Relations Innovation, Strategy and Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 70410D | 748 | Lecture | TBA | TBA | 0 of 30 | OFFICE | | ||
| 70411D | 748 | Lecture | TBA | TBA | 0 of 30 | OFFICE | | ||
| 70412D | 748 | Lecture | TBA | TBA | 0 of 30 | OFFICE | |
Covers fundamental business, finance and economics knowledge needed to better align the communication function with organizational goals and communicate effectively with key stakeholders.
- Restriction: Registration open to the following major(s): Public Relations Innovation, Strategy and Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 70415D | 758 | Lecture | TBA | TBA | 0 of 30 | OFFICE | | ||
| 70416D | 758 | Lecture | TBA | TBA | 0 of 30 | OFFICE | | ||
| 70417D | 758 | Lecture | TBA | TBA | 0 of 30 | OFFICE | |
Explores how influence works, influencer-related functions in public relations, marketing, brand management and advertising, managing influencers and ethical considerations in influencer campaigns.
- Restriction: Registration open to the following major(s): Public Relations Innovation, Strategy and Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 70440D | 748 | Lecture | TBA | TBA | 0 of 30 | OFFICE | | ||
| 70441D | 748 | Lecture | TBA | TBA | 0 of 30 | OFFICE | | ||
| 70442D | 748 | Lecture | TBA | TBA | 0 of 30 | OFFICE | |
Explores crises, their potential impacts and ethical considerations and the role of communication practitioners in crafting strategic messaging and developing comprehensive crisis communication plans.
- Restriction: Registration open to the following major(s): Public Relations Innovation, Strategy and Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 70445D | 758 | Lecture | TBA | TBA | 0 of 30 | OFFICE | | ||
| 70446D | 758 | Lecture | TBA | TBA | 0 of 30 | OFFICE | | ||
| 70447D | 758 | Lecture | TBA | TBA | 0 of 30 | OFFICE | |
Explores best practices for brand communication, social issue engagement and advocacy, value alignment, guiding stakeholders on purpose communication and planning purpose-led campaigns or projects.
- Restriction: Registration open to the following major(s): Public Relations Innovation, Strategy and Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 70450D | 748 | Lecture | TBA | TBA | 0 of 30 | OFFICE | | ||
| 70451D | 748 | Lecture | TBA | TBA | 0 of 30 | OFFICE | |
Explores impacts of emerging technologies, innovation and organizational culture concepts and the centrality of emerging technologies in shaping the digital future.
- Restriction: Registration open to the following major(s): Public Relations Innovation, Strategy and Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 70455D | 758 | Lecture | TBA | TBA | 0 of 30 | OFFICE | | ||
| 70456D | 758 | Lecture | TBA | TBA | 0 of 30 | OFFICE | |