Classes Offered - USC Schedule of Classes

Public Relations (PR)

D class assignments for undergraduates available; URL: https://annenberg.usc.edu/dclearance.
D class assignments for graduate students available; Email: gradasc@usc.edu.
All graduate students (excluding PhDs) will be assessed a $200 per semester "ASCJ Technology fee." There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions.

PR 209: Effective Writing for Strategic Public Relations and Adverti (4.0 units)

Focus on the unique writing requirements of social, online, broadcast, print and other media in public relations/advertising; emphasis on judgment, context and audience understanding. Non-majors who are interested in enrolling must have at least a 2.5 GPA.

Section	Session	Type	Time	Days	Registered	Instructor	Location
21069D	001	Lecture	2:00-5:20pm	Wednesday	14 of 16	Jennifer Floto	ANN413
21070D	001	Lecture	6:00-9:20pm	Thursday	6 of 16		ANN405
21071D	001	Lecture	9:00-12:20pm	Wednesday	15 of 16		ANN413
21072D	001	Lecture	9:00-12:20pm	Thursday	14 of 16		ANN307
21073D	001	Lecture	12:30-3:50pm	Thursday	12 of 16		ANN307
21074D	001	Lecture	4:30-7:50pm	Thursday	8 of 16		ANN413

PR 250: Strategic Public Relations and Advertising: An Introduction (4.0 units)

Strategies/practices in the growing field of public relations and advertising, including landmark cases, campaign planning; special emphasis on historical roots, current and future practice.

Note: Non-majors who are interested in enrolling in PR 250: Strategic Public Relations: An Introduction must have at least a 2.5 GPA.

Section	Session	Type	Time	Days	Registered	Instructor	Location
21184D	060	Lecture	5:30-8:50pm	Wednesday	5 of 20	Clarissa Beyah	ONLINE
21186D	001	Lecture	9:00-12:20pm	Wednesday	16 of 20
21187D	001	Lecture	6:30-9:50pm	Wednesday	2 of 20		ANN305
21188D	001	Lecture	6:00-9:20pm	Wednesday	12 of 20		ANN405

PR 340: Introduction to Advertising (4.0 units)

History and development of advertising; basic advertising campaigns showing relationships of marketing, creative, print and electronic media.

Section	Session	Type	Time	Days	Registered	Location
21145R	001	Lecture	6:30-9:50pm	Monday	25 of 25	ANN309
21146R	001	Lecture	6:30-9:50pm	Tuesday	25 of 25	ANN406
21147R	001	Lecture	6:00-9:20pm	Thursday	20 of 25	ASC231

PR 351a: Multichannel Strategy and Content Creation (4.0 units)

Introduction to media relations, social media and influencer engagement; intensive writing and creating multimedia content for traditional, emerging and social media.

Prerequisite: PR 209 and PR 250
Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising

Section	Session	Type	Time	Days	Registered	Location
21190D	001	Lecture	9:00-12:20pm	Thursday	16 of 17	ANN413
21192D	001	Lecture	11:30-2:50pm	Wednesday	17 of 17	ANN307
21196D	001	Lecture	3:00-6:20pm	Monday	14 of 17	ANN413
21197D	001	Lecture	1:00-4:20pm	Thursday	14 of 17	ANN413

PR 351b: Multichannel Strategy and Content Creation (4.0 units)

Advanced course in writing, digital content and multimedia creation; production of communications collateral for social and owned media channels targeting an array of audiences.

Prerequisite: PR 351A
Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising

Section	Session	Type	Time	Days	Registered	Location
21201R	001	Lecture	6:00-9:20pm	Thursday	17 of 17	ANN307
21202R	001	Lecture	9:00-12:20pm	Tuesday	16 of 16	ANN413
21204R	001	Lecture	5:30-8:50pm	Thursday	16 of 16	ANN308
21205R	001	Lecture	9:00-12:20pm	Tuesday	16 of 16	ANN308
21206R	001	Lecture	9:00-12:20pm	Thursday	16 of 16	ANN308

PR 400: Practicum for PR Media Center (1.0-2.0 units, max 2)

A hands-on learning lab, exploring how to create original social media content while adhering to media production cycle.

Section	Session	Units	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21445R	001	1.0	Lecture	TBA	TBA	9 of 9		ANN102
21446R	001	1.0-2.0	Lecture	TBA	TBA	7 of 7		ANN102

PR 427: Structured Inquiry in Public Relations and Advertising (4.0 units)

Apply contemporary research methods to create actionable insights for integrated, multi-channel communication campaigns, including social media monitoring, measurement and evaluation.

Prerequisite: PR 351A
Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising

Section	Session	Type	Time	Days	Registered	Location
21308R	001	Lecture	6:00-9:20pm	Wednesday	23 of 23	ASCG34
21309R	001	Lecture	6:00-9:20pm	Wednesday	22 of 23	ASC240
21310R	001	Lecture	6:00-9:20pm	Wednesday	23 of 23	ANN211
21311R	001	Lecture	6:00-9:20pm	Wednesday	20 of 23	ASCG38

PR 429: Business and Economic Foundations of Public Relations and Ad (4.0 units)

Relationship between public relations/advertising and other organizational disciplines; understanding business goals and objectives; economic literacy; financial/investor relations; how PR/communication agencies are built and managed.

Prerequisite: PR 351A
Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising

Section	Session	Type	Time	Days	Registered	Instructor	Location
21241R	060	Lecture	5:30-8:50pm	Tuesday	19 of 19	Clarissa Beyah	ONLINE
21242R	001	Lecture	6:00-9:20pm	Monday	19 of 19		ASC228
21243R	001	Lecture	9:00-12:20pm	Wednesday	19 of 19	Melanie Cherry	ANNL115
21244R	001	Lecture	9:00-12:20pm	Thursday	19 of 19	Melanie Cherry	ANN209

PR 432: Concepting: Advertising Strategy and Creative Development (4.0 units)

Learn how to develop an idea and transform that idea to create advertisements that cut through the clutter and communicate persuasively.

Prerequisite: PR 340

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21248R	001	Lecture	6:00-9:20pm	Thursday	20 of 20		ANN211

PR 433: Advertising and Technology (4.0 units)

Hands-on introduction to advertising's digital tools, platforms, media, channels and techniques through an insider's view of LA's technology companies.

Prerequisite: PR 340

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21250R	001	Lecture	2:00-5:20pm	Thursday	20 of 20		ASC231

PR 444: Lifestyle Public Relations (4.0 units)

An extensive overview of the Lifestyle Public Relations category with special emphasis on social media, non-traditional influencers and audience segmentation.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21185R	001	Lecture	6:30-9:50pm	Wednesday	21 of 30	Jennifer Floto	ANNL115

PR 445: Fundamentals of Food Communication (4.0 units)

Examines the role of food, food-related communication and media in our daily lives, our various cultures and our local, national and global economy.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21158R	001	Lecture	9:00-12:20pm	Thursday	8 of 30		ASC328

PR 450: Building Integrated Campaigns (4.0 units)

In-depth study of methods for planning, managing and evaluating strategic communication campaigns; critical analysis of contemporary cases; development of campaigns for real world clients.

Prerequisite: PR 351B and 1 from (PR 427 or PR 463)
Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21267D	001	Lecture	6:00-9:20pm	Wednesday	3 of 13		ASC228
21268D	001	Lecture	2:00-5:20pm	Thursday	13 of 13		ASC240

PR 452: Public Relations in Entertainment (4.0 units)

Public relations in the design, promotion, and presentation of popular entertainment, including films, broadcasting, music, expositions, amusement parks, resorts and arenas.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21270R	001	Lecture	6:00-9:20pm	Wednesday	30 of 30		ANNL116

PR 453: Public Relations Strategies for Working with Athletes (4.0 units)

Sports Public Relations isn't only getting press for a team or player; it's managing communications among influencers. Complements overview course giving students advanced look at practitioners' role with professional athletes.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21269R	001	Lecture	5:00-8:20pm	Tuesday	25 of 25		ANN405

PR 454: Sports Public Relations (2.0 units)

Introduction to the field of sports information and promotion, including lectures, media assignments, role-playing, and presentations by sports professionals.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21275R	001	Lecture	6:30-8:10pm	Tuesday	25 of 25		ANN210

PR 455: Public Relations for Non-Profit Organizations (4.0 units)

Introduction to the specialized field of public relations for non-profit and non-governmental organizations; emphasis on case studies, strategic and critical thinking, and campaign development.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21278R	001	Lecture	6:00-9:20pm	Thursday	14 of 16		ASC240

PR 458: Political Public Relations and Advocacy (4.0 units)

Application of public relations principles to the context of political campaigns; emphasis on message development and delivery; relationship between candidate, news media, and electorate.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21280R	001	Lecture	2:00-5:20pm	Wednesday	14 of 26		ANNL115

PR 478: Social Media Analytics: Data, Content Creation and Campaign (4.0 units)

Application of monitoring tools to become social media analysts and real-time content creators; interpretation of large data sets drawn from the social web; understanding of how to present data visually for optimal impact.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21316R	001	Lecture	2:00-5:20pm	Tuesday	20 of 20	Matthew Le Veque	ANN305

PR 486: Multimedia PR Content: Introduction to Digital Design Tools (2.0 units)

Hands-on lab; producing multimedia content; basic principles of design; tools and techniques to create digital images and layouts.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21320R	001	Lecture	2:30-4:50pm	Tuesday	16 of 16		ANN307

PR 487: Multimedia PR Content: Introduction to Audio/Video Tools (2.0 units)

Hands-on lab; audio/video tools for conceiving, shooting, editing, delivering and archiving compelling stories for online audiences; personal brand building; digital storytelling trends and applications.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21075R	001	Lecture	3:30-5:10pm	Thursday	16 of 16		ANN308

PR 488: Multimedia PR Content: Visual Communication of Information (2.0 units)

Overview of tools and techniques available to convey messages and experiences; exploration into graphic design, visual branding, design methods and processes.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21370R	001	Lecture	7:00-8:40pm	Tuesday	16 of 16		ANN308

PR 490: Directed Research (1.0-8.0 units)

Individual research and readings. Not available for graduate credit.

Section	Session	Type	Time	Days	Registered	Instructor	Location
21402D	001	Lecture	TBA	TBA	0 of 1	Eunjin (Anna) Kim	OFFICE
21403D	001	Lecture	TBA	TBA	0 of 1	Fred Cook	OFFICE
21406D	001	Lecture	TBA	TBA	0 of 1	Jennifer Floto	OFFICE
21413D	001	Lecture	TBA	TBA	0 of 1	Matthew Le Veque	OFFICE
21424D	001	Lecture	TBA	TBA	0 of 1	Burghardt Tenderich	OFFICE
21426D	001	Lecture	TBA	TBA	0 of 1	Jay Wang	OFFICE
21428D	001	Lecture	TBA	TBA	0 of 1	Aimei Yang	OFFICE
21429D	001	Lecture	TBA	TBA	0 of 1	Robert Kozinets	OFFICE
21450D	001	Lecture	TBA	TBA	0 of 1	Melanie Cherry	OFFICE
21454D	001	Lecture	TBA	TBA	0 of 1	Gordon Stables	OFFICE
21455D	001	Lecture	TBA	TBA	0 of 1	Clarissa Beyah	OFFICE

PR 499: Special Topics (1.0-8.0 units, max 8)

Selected topics in public relations.

Section	Session	Units	Type	Time	Days	Registered	Location
Communication Strategy in a Realigned Political and Media Landscape
21443R	001	4.0	Lecture	9:30-12:50pm	Thursday	0 of 20	ANN408
How to Lead: Leadership Strategies in Work and Life
21444R	001	4.0	Lecture	2:00-5:20pm	Thursday	1 of 20	ASCG34

PR 508: Public Relations and Advertising Fundamentals and Strategy (3.0 units)

Explores the practice of public relations and advertising in a broader strategic communication and digital context; emphasizing strategy, critical thinking and problem solving.

Restriction: Registration open to the following major(s): Public Relations and Advertising

Section	Session	Type	Time	Days	Registered	Instructor	Location
21491D	001	Lecture	2:00-4:30pm	Tuesday	4 of 19	Burghardt Tenderich	ASC240
21492D	001	Lecture	6:30-9:00pm	Monday	3 of 17		ANN211
21493D	001	Lecture	6:30-9:00pm	Thursday	1 of 17		ASC331
21497D	001	Lecture	6:00-8:30pm	Wednesday	0 of 19		ASC328

PR 522: Storytelling with Data Intelligence (3.0 units)

Provides the foundations of quantitative research methods, the basics of storytelling with data and critical thinking skills in public relations, advertising and related fields.

Restriction: Registration open to the following major(s): Public Relations and Advertising

Section	Session	Type	Time	Days	Registered	Instructor	Location
21314D	001	Lecture	6:30-9:00pm	Monday	1 of 19		ASC240
21315D	001	Lecture	6:30-9:00pm	Thursday	3 of 19		ASC328
21317D	001	Lecture	2:00-4:30pm	Monday	3 of 19	Eunjin (Anna) Kim	ANN305
21319D	001	Lecture	6:00-8:30pm	Monday	3 of 19	Eunjin (Anna) Kim	ANN305

PR 523: Advanced Audience Insight Mining (3.0 units)

Provides student training with cutting-edge digital research methods and applied data analytic skills relevant to current and future public relations and advertising practices.

Restriction: Registration open to the following major(s): Public Relations and Advertising

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21312R	001	Lecture	1:00-3:30pm	Monday	7 of 15	Aimei Yang	ASC230

PR 525: Multimedia Content Creation for Brand Storytelling II (3.0 units)

Conceptualization and creation of strategic, research-based, primarily image and video multimedia content for use by organizations of all types.

Prerequisite: PR 524
Restriction: Registration open to the following major(s): Public Relations and Advertising

Section	Session	Type	Time	Days	Registered	Instructor	Location
21322D	001	Lecture	6:30-9:00pm	Thursday	16 of 18		ANN409ABC
21326D	001	Lecture	4:00-6:30pm	Wednesday	18 of 20		ANN409ABC
21328D	001	Lecture	3:00-5:30pm	Thursday	17 of 18	Matthew Le Veque	ANN409ABC

PR 535: Persuasive Writing (3.0 units)

Teaches persuasive writing for practitioners in public relations, advertising, influencer relations and brand activation through in-class writing drills with and without deadline pressure.

Restriction: Registration open to the following major(s): Public Relations and Advertising

Section	Session	Type	Time	Days	Registered	Instructor	Location
21489D	001	Lecture	11:00-1:30pm	Monday	1 of 16		ANN305
21554D	001	Lecture	6:30-9:00pm	Wednesday	1 of 16		ANN308
21555D	001	Lecture	6:30-9:00pm	Wednesday	3 of 16		ANN307
21556D	001	Lecture	6:30-9:00pm	Monday	2 of 16	Jennifer Floto	ANN413
21558D	001	Lecture	6:30-9:00pm	Tuesday	2 of 16		ANN413

PR 537: Public Relations and Branding (3.0 units)

Concept of branding, including brand definition, brand engagement, brand management and the role of public relations in creating brand value.

Restriction: Registration open to the following major(s): Public Relations and Advertising

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21561D	001	Lecture	6:00-8:30pm	Tuesday	20 of 20		ASC240
21562R	001	Lecture	6:30-9:00pm	Wednesday	8 of 20		ASC331

PR 538: Image Management in Entertainment (3.0 units)

In-depth study of the creation and protection of reputations for entertainment properties of all types and the characteristics that distinguish it from other disciplines.

Restriction: Registration open to the following major(s): Public Relations and Advertising

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21564R	001	Lecture	6:00-8:30pm	Thursday	20 of 20		ANN408

PR 541: AI-Assisted Strategic Communication (3.0 units)

Covers coding in Python, AI fundamentals, advanced AI-assisted communication and ethical considerations. Hands-on workshops, client collaboration and real-world AI applications.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21595R	001	Lecture	4:30-7:50pm	Monday	14 of 18	Aimei Yang	ASC230

PR 565: Corporate Public Relations and Reputation (3.0 units)

Learn all aspects of corporate communications and reputation management through real-time news analysis, cases and senior guest speakers from the world's largest, most admired companies.

Restriction: Registration open to the following major(s): Public Relations and Advertising

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21597R	001	Lecture	6:30-9:00pm	Monday	18 of 20		ANN408

PR 590: Directed Research (1.0-12.0 units)

Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department.

Section	Session	Type	Time	Days	Registered	Instructor	Location
21463D	001	Lecture	TBA	TBA	0 of 1	Melanie Cherry	OFFICE
21464D	001	Lecture	TBA	TBA	0 of 1	Jay Wang	OFFICE
21524D	001	Lecture	TBA	TBA	0 of 1	Clarissa Beyah	OFFICE
21621D	001	Lecture	TBA	TBA	0 of 1	Robert Kozinets	OFFICE
21622D	001	Lecture	TBA	TBA	0 of 1	Eunjin (Anna) Kim	OFFICE
21636D	001	Lecture	TBA	TBA	0 of 1	Fred Cook	OFFICE
21642D	001	Lecture	TBA	TBA	0 of 1	Burghardt Tenderich	OFFICE
21644D	001	Lecture	TBA	TBA	0 of 1	Jennifer Floto	OFFICE
21649D	001	Lecture	TBA	TBA	0 of 1	Aimei Yang	OFFICE
21654D	001	Lecture	TBA	TBA	0 of 1	Matthew Le Veque	OFFICE

PR 594a: Master's Thesis (2.0 units)

Credit on acceptance of thesis.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21061D	001	Lecture	TBA	TBA	0 of 1		OFFICE

PR 598: Improvisational Leadership (3.0 units)

Leadership workshop inspires stepping outside of comfort zones to be braver and more creative. Encourages discovery of leadership potential by exploring new ideas and challenges.

Restriction: Registration open to the following major(s): Public Relations and Advertising

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21676R	001	Lecture	6:00-8:30pm	Tuesday	12 of 15	Fred Cook	ASC230
21679R	001	Lecture	2:00-4:30pm	Tuesday	15 of 15	Fred Cook	ASC230

Information accurate as of April 23, 2025 9:55 pm.
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