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Public Relations (PR)
- D class assignments for undergraduates available; URL: https://annenberg.usc.edu/dclearance.
- D class assignments for graduate students available; Email: gradasc@usc.edu.
- All graduate students (excluding PhDs) will be assessed a $200 per semester "ASCJ Technology fee." There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions.
Focus on the unique writing requirements of social, online, broadcast, print and other media in public relations/advertising; emphasis on judgment, context and audience understanding. Non-majors who are interested in enrolling must have at least a 2.5 GPA.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21069D | 001 | Lecture | 2:00-5:20pm | Wednesday | 1 of 16 | Jennifer Floto | ANN413 | ![]() | |
21070D | 001 | Lecture | 6:00-9:20pm | Thursday | 0 of 16 | ANN405 | ![]() ![]() | ||
21071D | 001 | Lecture | 9:00-12:20pm | Wednesday | 0 of 16 | ANN413 | ![]() | ||
21072D | 001 | Lecture | 9:00-12:20pm | Thursday | 1 of 16 | ANN308 | ![]() | ||
21073D | 001 | Lecture | 12:30-3:50pm | Thursday | 0 of 16 | ANN307 | ![]() | ||
21074D | 001 | Lecture | 4:30-7:50pm | Thursday | 1 of 16 | ANN413 | ![]() |
Strategies/practices in the growing field of public relations and advertising, including landmark cases, campaign planning; special emphasis on historical roots, current and future practice.
- Note: Non-majors who are interested in enrolling in PR 250: Strategic Public Relations: An Introduction must have at least a 2.5 GPA.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21184D | 060 | Lecture | 5:30-8:50pm | Wednesday | 0 of 20 | Clarissa Beyah | ONLINE | ![]() ![]() | |
21186D | 001 | Lecture | 9:00-12:20pm | Wednesday | 2 of 20 | ![]() | |||
21187D | 001 | Lecture | 6:30-9:50pm | Wednesday | 0 of 20 | ANN305 | ![]() | ||
21188D | 001 | Lecture | 6:00-9:20pm | Wednesday | 0 of 20 | ANN405 | ![]() |
History and development of advertising; basic advertising campaigns showing relationships of marketing, creative, print and electronic media.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21145R | 001 | Lecture | 6:30-9:50pm | Monday | 8 of 25 | ANN309 | ![]() | ||
21146R | 001 | Lecture | 6:30-9:50pm | Tuesday | 13 of 25 | ANN406 | ![]() | ||
21147R | 001 | Lecture | 6:00-9:20pm | Thursday | 2 of 25 | ASC231 | ![]() |
Introduction to media relations, social media and influencer engagement; intensive writing and creating multimedia content for traditional, emerging and social media.
- Prerequisite: PR 209 and PR 250
- Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21190D | 001 | Lecture | 9:00-12:20pm | Thursday | 2 of 13 | ANN413 | ![]() | ||
21192D | 001 | Lecture | 11:30-2:50pm | Wednesday | 8 of 13 | ANN307 | ![]() | ||
21197D | 001 | Lecture | 1:00-4:20pm | Thursday | 10 of 13 | ANN413 | ![]() |
Advanced course in writing, digital content and multimedia creation; production of communications collateral for social and owned media channels targeting an array of audiences.
- Prerequisite: PR 351A
- Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21201R | 001 | Lecture | 6:00-9:20pm | Thursday | 16 of 16 | ANN307 | ![]() | ||
21202R | 001 | Lecture | 9:00-12:20pm | Tuesday | 16 of 16 | ANN413 | ![]() | ||
21204R | 001 | Lecture | 5:30-8:50pm | Thursday | 16 of 16 | ANN308 | ![]() | ||
21205R | 001 | Lecture | 9:00-12:20pm | Tuesday | 16 of 16 | ANN308 | ![]() | ||
21206R | 001 | Lecture | 9:00-12:20pm | Thursday | 9 of 15 | ANN307 | ![]() |
Apply contemporary research methods to create actionable insights for integrated, multi-channel communication campaigns, including social media monitoring, measurement and evaluation.
- Prerequisite: PR 351A
- Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21308R | 001 | Lecture | 6:00-9:20pm | Wednesday | 20 of 23 | ASCG34 | ![]() | ||
21309R | 001 | Lecture | 6:00-9:20pm | Wednesday | 19 of 23 | ASC240 | ![]() | ||
21310R | 001 | Lecture | 6:00-9:20pm | Wednesday | 23 of 23 | ANN211 | ![]() | ||
21311R | 001 | Lecture | 6:00-9:20pm | Wednesday | 16 of 23 | ASCG38 | ![]() |
Relationship between public relations/advertising and other organizational disciplines; understanding business goals and objectives; economic literacy; financial/investor relations; how PR/communication agencies are built and managed.
- Prerequisite: PR 351A
- Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21241R | 060 | Lecture | 5:30-8:50pm | Tuesday | 17 of 17 | Clarissa Beyah | ONLINE | ![]() | |
21242R | 001 | Lecture | 6:00-9:20pm | Monday | 13 of 17 | ASC228 | ![]() | ||
21243R | 001 | Lecture | 9:00-12:20pm | Wednesday | 17 of 17 | Melanie Cherry | ANNL115 | ![]() | |
21244R | 001 | Lecture | 9:00-12:20pm | Thursday | 17 of 17 | Melanie Cherry | ANN209 | ![]() |
An extensive overview of the Lifestyle Public Relations category with special emphasis on social media, non-traditional influencers and audience segmentation.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21185R | 001 | Lecture | 6:30-9:50pm | Wednesday | 10 of 30 | Jennifer Floto | ANNL115 | ![]() |
In-depth study of methods for planning, managing and evaluating strategic communication campaigns; critical analysis of contemporary cases; development of campaigns for real world clients.
- Prerequisite: PR 351B and 1 from (PR 427 or PR 463)
- Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21267D | 001 | Lecture | 6:00-9:20pm | Wednesday | 0 of 16 | ASC228 | ![]() | ||
21268D | 001 | Lecture | 2:00-5:20pm | Thursday | 13 of 16 | ASC240 | ![]() |
Sports Public Relations isn't only getting press for a team or player; it's managing communications among influencers. Complements overview course giving students advanced look at practitioners' role with professional athletes.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21269R | 001 | Lecture | 5:00-8:20pm | Tuesday | 15 of 25 | ANN405 | ![]() |
Introduction to the specialized field of public relations for non-profit and non-governmental organizations; emphasis on case studies, strategic and critical thinking, and campaign development.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21278R | 001 | Lecture | 6:00-9:20pm | Thursday | 10 of 16 | ASC240 | ![]() |
Application of public relations principles to the context of political campaigns; emphasis on message development and delivery; relationship between candidate, news media, and electorate.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21280R | 001 | Lecture | 2:00-5:20pm | Wednesday | 8 of 26 | ANNL115 | ![]() |
Application of monitoring tools to become social media analysts and real-time content creators; interpretation of large data sets drawn from the social web; understanding of how to present data visually for optimal impact.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21316R | 001 | Lecture | 2:00-5:20pm | Tuesday | 16 of 20 | Matthew Le Veque | ANN305 | ![]() |
Hands-on lab; audio/video tools for conceiving, shooting, editing, delivering and archiving compelling stories for online audiences; personal brand building; digital storytelling trends and applications.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21075R | 001 | Lecture | 3:30-5:10pm | Thursday | 16 of 16 | ANN308 | ![]() |
Individual research and readings. Not available for graduate credit.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21402D | 001 | Lecture | TBA | TBA | 0 of 1 | Eunjin (Anna) Kim | OFFICE | ![]() | |
21403D | 001 | Lecture | TBA | TBA | 0 of 1 | Fred Cook | OFFICE | ![]() | |
21406D | 001 | Lecture | TBA | TBA | 0 of 1 | Jennifer Floto | OFFICE | ![]() | |
21413D | 001 | Lecture | TBA | TBA | 0 of 1 | Matthew Le Veque | OFFICE | ![]() | |
21424D | 001 | Lecture | TBA | TBA | 0 of 1 | Burghardt Tenderich | OFFICE | ![]() | |
21426D | 001 | Lecture | TBA | TBA | 0 of 1 | Jay Wang | OFFICE | ![]() | |
21428D | 001 | Lecture | TBA | TBA | 0 of 1 | Aimei Yang | OFFICE | ![]() | |
21429D | 001 | Lecture | TBA | TBA | 0 of 1 | Robert Kozinets | OFFICE | ![]() | |
21450D | 001 | Lecture | TBA | TBA | 0 of 1 | Melanie Cherry | OFFICE | ![]() | |
21454D | 001 | Lecture | TBA | TBA | 0 of 1 | Gordon Stables | OFFICE | ![]() | |
21455D | 001 | Lecture | TBA | TBA | 0 of 1 | Clarissa Beyah | OFFICE | ![]() |
Selected topics in public relations.
Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|---|
Communication Strategy in a Realigned Political and Media Landscape | ||||||||||
21443R | 001 | 4.0 | Lecture | 9:30-12:50pm | Thursday | 0 of 20 | ANN408 | ![]() | ||
How to Lead: Leadership Strategies in Work and Life | ||||||||||
21444R | 001 | 4.0 | Lecture | 2:00-5:20pm | Thursday | 1 of 20 | ASCG34 | ![]() |
Explores the practice of public relations and advertising in a broader strategic communication and digital context; emphasizing strategy, critical thinking and problem solving.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21491R | 001 | Lecture | 2:00-4:30pm | Tuesday | 0 of 19 | Burghardt Tenderich | ASC240 | ![]() | |
21492R | 001 | Lecture | 6:30-9:00pm | Monday | 1 of 17 | ANN211 | ![]() | ||
21493R | 001 | Lecture | 6:30-9:00pm | Thursday | 1 of 17 | ASC331 | ![]() | ||
21497R | 001 | Lecture | 6:00-8:30pm | Wednesday | 0 of 19 | ASC328 | ![]() |
Provides the foundations of quantitative research methods, the basics of storytelling with data and critical thinking skills in public relations, advertising and related fields.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21314R | 001 | Lecture | 6:30-9:00pm | Monday | 1 of 19 | ASC240 | ![]() | ||
21315R | 001 | Lecture | 6:30-9:00pm | Thursday | 3 of 19 | ASC328 | ![]() | ||
21317R | 001 | Lecture | 2:00-4:30pm | Monday | 3 of 19 | Eunjin (Anna) Kim | ANN305 | ![]() | |
21319R | 001 | Lecture | 6:00-8:30pm | Monday | 2 of 19 | Eunjin (Anna) Kim | ANN305 | ![]() |
Provides student training with cutting-edge digital research methods and applied data analytic skills relevant to current and future public relations and advertising practices.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21312R | 001 | Lecture | 1:00-3:30pm | Monday | 8 of 15 | Aimei Yang | ASC230 | ![]() |
Conceptualization and creation of strategic, research-based, primarily image and video multimedia content for use by organizations of all types.
- Prerequisite: PR 524
- Restriction: Registration open to the following major(s): Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21322R | 001 | Lecture | 6:30-9:00pm | Thursday | 15 of 15 | ANN409ABC | ![]() | ||
21326R | 001 | Lecture | 4:00-6:30pm | Wednesday | 16 of 15 | ANN409ABC | ![]() | ||
21328R | 001 | Lecture | 3:00-5:30pm | Thursday | 15 of 15 | Matthew Le Veque | ANN409ABC | ![]() |
Teaches persuasive writing for practitioners in public relations, advertising, influencer relations and brand activation through in-class writing drills with and without deadline pressure.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21489R | 001 | Lecture | 11:00-1:30pm | Monday | 2 of 16 | ANN305 | ![]() | ||
21554R | 001 | Lecture | 6:30-9:00pm | Wednesday | 1 of 16 | ANN308 | ![]() | ||
21555R | 001 | Lecture | 6:30-9:00pm | Wednesday | 3 of 16 | ANN307 | ![]() | ||
21556R | 001 | Lecture | 6:30-9:00pm | Monday | 1 of 16 | Jennifer Floto | ANN413 | ![]() | |
21558R | 001 | Lecture | 6:30-9:00pm | Tuesday | 2 of 16 | ANN413 | ![]() |
Concept of branding, including brand definition, brand engagement, brand management and the role of public relations in creating brand value.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21561R | 001 | Lecture | 6:00-8:30pm | Tuesday | 20 of 20 | ASC240 | ![]() | ||
21562R | 001 | Lecture | 6:00-8:30pm | Wednesday | 6 of 20 | ASC331 | ![]() |
In-depth study of the creation and protection of reputations for entertainment properties of all types and the characteristics that distinguish it from other disciplines.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21564R | 001 | Lecture | 6:00-8:30pm | Thursday | 20 of 20 | ANN408 | ![]() |
Learn all aspects of corporate communications and reputation management through real-time news analysis, cases and senior guest speakers from the world's largest, most admired companies.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21597R | 001 | Lecture | 6:30-9:00pm | Monday | 20 of 20 | ANN408 | ![]() |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21463D | 001 | Lecture | TBA | TBA | 0 of 1 | Melanie Cherry | OFFICE | ![]() | |
21464D | 001 | Lecture | TBA | TBA | 0 of 1 | Jay Wang | OFFICE | ![]() | |
21524D | 001 | Lecture | TBA | TBA | 0 of 1 | Clarissa Beyah | OFFICE | ![]() | |
21621D | 001 | Lecture | TBA | TBA | 0 of 1 | Robert Kozinets | OFFICE | ![]() | |
21622D | 001 | Lecture | TBA | TBA | 0 of 1 | Eunjin (Anna) Kim | OFFICE | ![]() | |
21636D | 001 | Lecture | TBA | TBA | 0 of 1 | Fred Cook | OFFICE | ![]() | |
21642D | 001 | Lecture | TBA | TBA | 0 of 1 | Burghardt Tenderich | OFFICE | ![]() | |
21644D | 001 | Lecture | TBA | TBA | 0 of 1 | Jennifer Floto | OFFICE | ![]() | |
21649D | 001 | Lecture | TBA | TBA | 0 of 1 | Aimei Yang | OFFICE | ![]() | |
21654D | 001 | Lecture | TBA | TBA | 0 of 1 | Matthew Le Veque | OFFICE | ![]() |
Credit on acceptance of thesis.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21061D | 001 | Lecture | TBA | TBA | 0 of 1 | OFFICE | ![]() |
Leadership workshop inspires stepping outside of comfort zones to be braver and more creative. Encourages discovery of leadership potential by exploring new ideas and challenges.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21676R | 001 | Lecture | 6:00-8:30pm | Tuesday | 12 of 15 | Fred Cook | ASC230 | ![]() | |
21679R | 001 | Lecture | 2:00-4:30pm | Tuesday | 14 of 15 | Fred Cook | ASC230 | ![]() |