Fall 2025

Digital Social Media (DSM)

• D class assignments for graduate students available; Email: gradasc@usc.edu.
• All graduate students (excluding PhDs) will be assessed a $200 per semester "ASCJ Technology fee. There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions.

DSM 510: Introduction to Digital Social Media (4.0 units)

Explores the sector of digital social media and online communities, with a focus on user experience, social impact, strategic content creation and models for success.

• Restriction: Registration open to the following major(s): Digital Social Media

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21850D	001	Lecture	2:00-4:50pm	Wednesday	0 of 43		ASC231
21851D	001	Lecture	6:00-8:50pm	Wednesday	1 of 43		ASC231
21852D	001	Lecture	2:00-4:50pm	Wednesday	0 of 48		ASCG26
21853D	001	Lecture	6:00-8:50pm	Wednesday	0 of 48		ASCG26

DSM 525: Website Strategies for Organizations (4.0 units)

Assess organizations' online needs, to examine the use of the Internet in terms of electronic commerce and global pressures, and design Web page strategies.

• Restriction: Registration open to the following class level(s): Master Student

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21871D	001	Lecture	2:00-4:50pm	Thursday	4 of 20	Sarah Dzida	ANNL115

DSM 526: Digital Media Product Management (4.0 units)

Digital media product management using case studies and real-world projects. Customer discovery, strategy, roadmaps and product requirements.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21872D	001	Lecture	6:00-8:50pm	Monday	13 of 20	Shub A	ANNL115

DSM 529: The Future of Advertising: AdTech Innovations and AI Trends (4.0 units)

Programmatic advertising, adtech and AI trends through hands-on digital marketing projects with real clients, media dollars, ad platforms and student team-led client partnership.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21875D	001	Lecture	6:00-8:50pm	Thursday	18 of 20	Rafael Bracero	ANN209

DSM 530: Brand Strategy for Digital Media (4.0 units)

Exploration of the essential art of branding in the digital age; building relationships between consumers and brands

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21876D	001	Lecture	2:00-4:50pm	Tuesday	12 of 20	Jeffrey Hirsch	ASC328

DSM 550: Analytics and Research Methodology (4.0 units)

Teaches the use and interpretation of digital analytics as well as the use of research design, methodology, and basic statistics for digital sites and apps.

• Restriction: Registration open to the following major(s): Digital Social Media

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21877D	001	Lecture	2:00-4:50pm	Tuesday	1 of 48		ASC231
21878D	001	Lecture	6:00-8:50pm	Tuesday	0 of 48		ASC231
21879D	001	Lecture	12:30-3:20pm	Thursday	0 of 43		ANNL101

DSM 591: Digital Social Media Internship (1.0-2.0 units, max 2)

Integration of practical experiences with academic learning to apply digital media strategies, design and innovation in creating impactful solutions, fostering critical thinking and problem-solving skills.

• Restriction: Registration open to the following major(s): Digital Social Media
• Restriction: Registration open to the following class level(s): Master Student

Section	Session	Units	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21881D	001	1.0	Lecture	TBA	TBA	0 of 20	Daniela Baroffio	OFFICE

DSM 596: Final Project Capstone (4.0 units)

Students produce a working site, app or embedded social platform project with digital/multimedia elements. Development includes pitching, conceptualization and launching of the final project.

• Restriction: Registration open to the following major(s): Digital Social Media

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21890D	001	Lecture	6:00-8:50pm	Monday	9 of 20	Freddy Nager	ANN209
21891D	001	Lecture	6:00-8:50pm	Tuesday	4 of 20	Jeffrey Hirsch	ASC328

DSM 599: Special Topics (1.0-8.0 units, max 8)

Special Topics in Digital Social Media.

Section	Session	Units	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
Digital Campaign Management
21892D	001	4.0	Lecture	3:30-6:20pm	Thursday	0 of 20	Keemia Ferasat	ASC331
Streaming Entertainment: Innovation and Disruption in Culture, Technology and Business
21893D	001	4.0	Lecture	6:00-8:50pm	Thursday	0 of 20	Adam Fratto	ANN406
Podcasting for Brand Building
21895D	001	4.0	Lecture	6:00-8:50pm	Thursday	0 of 20	Anika Jackson	ANNL116
User Interface Design
21897D	001	4.0	Lecture	2:00-4:50pm	Thursday	3 of 20	Tina Austin	ANN305