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Communication Management (CMGT)
- D class assignments for graduate students available; Email: gradasc@usc.edu.
- All graduate students (excluding PhDs) will be assessed a $200 per semester "ASCJ" Technology fee. There is no technology fee charged for the summer term. For more information on the technology fee, call 213-740-5297 or email asctech@usc.edu.
Roles, responsibilities and requirements of communication functions within organizations; design and implementation of communication plans; strategic messaging for internal and external audiences.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21706D | 001 | Lecture | 5:00-7:50pm | Wednesday | 2 of 18 | Jessica Neff | ASC230 |  |
How work settings impact communication: social structures of communication, organizational culture, socialization, feedback, dissent and adaptation. Applications for all working professionals.
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21709R | 001 | Lecture | 6:00-8:50pm | Monday | 12 of 22 | Brad Shipley | ANN210 | |
Examination of role of communication in developing and implementing business strategy; critical assessment and practice with models, tools, and techniques for communicating change.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21714D | 001 | Lecture | 2:00-4:50pm | Monday | 7 of 22 | Brad Shipley | ANN210 | |
Theory and research on persuasion, value and attitude formation and change; implication for communication and behavior in various market and professional contexts.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21717D | 001 | Lecture | 2:00-4:50pm | Wednesday | 3 of 15 | Sheila Murphy | ANN408 | |
Measurement and advanced data gathering and statistical analyses; data mining; data model formulation for prediction. Statistical inferences for and effective communication about solutions.
- Prerequisite: CMGT 540
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21722D | 001 | Lecture | 1:00-3:50pm | Wednesday | 18 of 18 | Jessica Neff | ASC230 | | |
| 21723D | 001 | Lecture | 2:00-4:50pm | Monday | 19 of 20 | Mathew Curtis | ANN211 | |
Examines luxury fashion marketing communication, focusing on connecting with the audience. Topics include history of the industry, media channels, digital platforms and communicating values.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21726D | 001 | Lecture | 2:00-4:50pm | Monday | 14 of 22 | Alexis Brunswick | ASC231 | | |
| 21727D | 001 | Lecture | 5:30-8:20pm | Monday | 5 of 22 | Alexis Brunswick | ASC231 | |
Covers various segments of beauty, personal care and wellness brands and how they utilize communication strategies to differentiate products and persuade targeted consumers.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21729D | 758 | Lecture | 6:00-8:50pm | Wednesday | 2 of 22 | Jennifer Houghton | ANN309 | |
Maps the evolution of global and Chinese creator industries, as distinguished by social media entrepreneurs, online cultural producers, creators, influencers, live streamers, KOLs and wanghong.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21738D | 001 | Lecture | 6:30-9:20pm | Wednesday | 6 of 30 | David Craig,Andrew Leonard | ASC204 | |
Examination of the impact of global economic changes on communications industries, the political and economic forces shaping these industries and the roles of its managers.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21739D | 001 | Lecture | 2:00-4:50pm | Thursday | 1 of 18 | Jonathan Aronson | ASC230 | |
History, social dynamics, and cultural impact of video games; developments in technology and design; issues confronting the video game industry and organizations.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21746D | 001 | Lecture | 5:30-8:20pm | Monday | 10 of 22 | Dmitri Williams | ANN405 | |
Data collection and elementary statistical analysis in communication management. Methods include surveys, focus groups, content analysis, experiments, secondary data sources.
- Restriction: Registration open to the following major(s): Communication Management, Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21749R | 001 | Lecture | 6:30-9:20pm | Monday | 1 of 188 | Mathew Curtis, Courtney Pade | ASCG26 | |
Communication strategies for product marketing and advertising; communication's role in developing domestic and international marketplaces; practical applications of persuasion theory.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21753D | 001 | Lecture | 2:00-4:50pm | Thursday | 2 of 22 | Marina Kosten | ANN209 | |
Explores how organizations combine values, culture, experience and markets to create meaning, engage audience and customers, and grow.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21758D | 001 | Lecture | 6:30-9:20pm | Tuesday | 2 of 22 | Simon Uwins | ANN209 | PDF (69350 KB) | |
Understanding dynamics in entertainment markets enabled by emerging digital technologies; broad and niche strategies to target appropriate audiences, building audience engagement with entertainment content identities.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21767D | 001 | Lecture | 6:00-8:50pm | Tuesday | 10 of 18 | Allan Gungormez, Monica Koyama | ANNL116 | |
Foundational and advanced practices for copywriting and related design incommunication; integrated analysis of concepts and pragmatics surrounding creativity forcommunication effectiveness
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21771D | 001 | Lecture | 6:30-9:20pm | Monday | 5 of 22 | Eric Markgraf | ANN406 | |
Analysis and development of online communication and marketing campaigns; exploration of current Internet best practices in social media, SEM, privacy, location-based marketing, and online measurement.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21772D | 001 | Lecture | 6:00-8:50pm | Wednesday | 4 of 22 | Mayanna Framroze | ANNL101 | | |
| 21774D | 001 | Lecture | 6:00-8:50pm | Monday | 12 of 22 | Rich Guest | ASC328 | |
Communication strategies in a global marketing environment; analysis of global – local challenges and opportunities; effective global integrated communication to create and sustain competitive advantage
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21776D | 001 | Lecture | 2:00-4:50pm | Tuesday | 14 of 22 | Ted Skidmore | ANN405 | |
Global influences on linear and streaming television and theatrical. Case analyses of organizations and content focusing on interconnected partnerships and promotions to attract local audiences.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21778D | 001 | Lecture | 2:00-4:50pm | Wednesday | 3 of 22 | Paolo Sigismondi | ANN210 | | |
| 21779D | 001 | Lecture | 2:00-4:50pm | Thursday | 6 of 22 | Ted Skidmore | ANN210 | |
Understanding of fundamental methodological issues about big data: types, platforms, tools, analysis techniques, and relevant theoretical frameworks.
- Restriction: Registration open to the following major(s): Applied Communication Research, Communication Data Science, Communication Data Science
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21783D | 001 | Lecture | 1:00-3:50pm | Tuesday | 19 of 20 | Ben Lee,Suki Wang | ASC228 | | |
| 21784D | 001 | Lecture | 6:00-8:50pm | Tuesday | 16 of 20 | Ben Lee,Suki Wang | ASC228 | |
Students master skills and strategies to distinguish the truly influential from the merely popular, manage international influencer campaigns and develop successful influencers.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21786D | 001 | Lecture | 6:00-8:50pm | Wednesday | 14 of 22 | Freddy Nager | ANN406 | | |
| 21787D | 001 | Lecture | 6:00-8:50pm | Tuesday | 7 of 22 | Freddy Nager | ANN309 | |
Communication strategies for effective negotiation, mediation and facilitation of disputes; structures for public interventions; emergence of online dispute resolution systems.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21794D | 001 | Lecture | 2:00-4:50pm | Thursday | 0 of 22 | Colleen Keough | ASC328 | |
Conceptualization of client research problems: sampling and segmentation; advanced questionnaire design; audience observation; quantitative-qualitative analyses and synthesis; effective communication of findings and solutions.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21804D | 001 | Lecture | 6:00-8:50pm | Thursday | 13 of 22 | Leah Gunn | ANN309 | | |
| 21805D | 001 | Lecture | 6:00-8:50pm | Tuesday | 17 of 22 | Austin Roy | ANN408 | |
Theory, structure and effects of culture on narrative. Story in non-profit and health organizations; new fields that recognize the importance of storytelling; storytelling in diverse media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21807D | 001 | Lecture | 2:00-4:50pm | Wednesday | 5 of 22 | Daniela Kon Lieberberg | ANN211 | |
How to communicate through storytelling in contemporary culture. Strategic story development for brands, for self-branding, and for social impact. Story creation utilizes narrative theories and workshop-style participatory activities.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21808D | 001 | Lecture | 6:00-8:50pm | Tuesday | 5 of 22 | Mayanna Framroze | ANNL101 | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the school. Graded CR/NC.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21809D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21810D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21811D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21812D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21813D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21814D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | |
Field experience in applying communication principles to settings in organizations, campaigns, or other contexts; analysis and assessment of issues and problems.
- Restriction: Registration open to the following major(s): Global Communication, Communication Management, Communication, Digital Social Media, Public Diplomacy (Practitioner and Mid-Career Professional),, Public Diplomacy
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 21821D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | Ben Lee | OFFICE | | |
| 21822D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21823D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21824D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21825D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21826D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21827D | 001 | 2.0 | Lecture | TBA | TBA | 0 of 25 | Ben Lee | OFFICE | | |
| 21828D | 166 | 1.0 | Lecture | TBA | TBA | 0 of 25 | Ben Lee | OFFICE | |
Communication management research project design and execution - thesis formulation, literature review, methods choice and instrument design. Analysis and reporting with appropriate quantitative or qualitative techniques.
- Prerequisite: CMGT 501 and CMGT 540
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21832D | 001 | Lecture | 2:00-3:40pm | Wednesday | 0 of 20 | Ben Lee | OFFICE | | |
| 21833D | 001 | Lecture | 2:00-3:40pm | Tuesday | 3 of 20 | Brad Shipley | OFFICE | | |
| 21834D | 001 | Lecture | 6:00-7:40pm | Wednesday | 1 of 20 | Ben Lee | OFFICE | | |
| 21835D | 001 | Lecture | 6:00-7:40pm | Tuesday | 0 of 20 | Brad Shipley | OFFICE | |
Communication management research project design and execution - thesis formulation, literature review, methods choice and instrument design. Analysis and reporting with appropriate quantitative or qualitative techniques.
- Prerequisite: CMGT 597A
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21839D | 001 | Lecture | TBA | TBA | 0 of 20 | Ben Lee | OFFICE | | |
| 21840D | 001 | Lecture | TBA | TBA | 0 of 20 | Brad Shipley | OFFICE | |