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Communication Management (CMGT)
- D class assignments for graduate students available; Email: gradasc@usc.edu.
- All graduate students (excluding PhDs) will be assessed a $200 per semester "ASCJ" Technology fee. There is no technology fee charged for the summer term. For more information on the technology fee, call 213-740-5297 or email asctech@usc.edu.
Production and distribution of information within large organizations; information networks, organization structure, control and decision-making functions. Resources necessary for effective organizational communication systems.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21701D | 169 | Lecture | TBA | TBA | 0 of 90 | ONLINE |   |
Examination of role of communication in developing and implementing business strategy; critical assessment and practice with models, tools, and techniques for communicating change.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21715D | 169 | Lecture | TBA | TBA | 0 of 80 | ONLINE | |
Theory and research on persuasion, value and attitude formation and change; implication for communication and behavior in various market and professional contexts.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21719D | 169 | Lecture | TBA | TBA | 0 of 80 | ONLINE | |
Data collection and elementary statistical analysis in communication management. Methods include surveys, focus groups, content analysis, experiments, secondary data sources.
- Restriction: Registration open to the following major(s): Communication Management, Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21752D | 169 | Lecture | TBA | TBA | 0 of 90 | ONLINE | |
Communication strategies for product marketing and advertising; communication's role in developing domestic and international marketplaces; practical applications of persuasion theory.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21753D | 059 | Lecture | 5:30-9:40pm | Tuesday | 0 of 25 | Rafael Bracero | ONLINE | |
Analysis and development of online communication and marketing campaigns; exploration of current Internet best practices in social media, SEM, privacy, location-based marketing, and online measurement.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21772D | 169 | Lecture | TBA | TBA | 0 of 80 | ONLINE | |
Communication strategies in a global marketing environment; analysis of global – local challenges and opportunities; effective global integrated communication to create and sustain competitive advantage
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21773D | 059 | Lecture | 2:00-6:10pm | Wednesday | 0 of 25 | Marcela Amiune | ONLINE | |
Popular culture and marketing communication; race, gender, sexual orientation and consumer culture; consumption patterns and identity, loyalty and self-actualization; cultural marketing campaigns and socio-political conflict.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21802D | 059 | Lecture | 6:00-10:10pm | Monday | 0 of 25 | Ariela Turndorf | ANN210 & ONLINE | |
Conceptualization of client research problems: sampling and segmentation; advanced questionnaire design; audience observation; quantitative-qualitative analyses and synthesis; effective communication of findings and solutions.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21807D | 169 | Lecture | TBA | TBA | 0 of 90 | ONLINE | |
How to communicate through storytelling in contemporary culture. Strategic story development for brands, for self-branding, and for social impact. Story creation utilizes narrative theories and workshop-style participatory activities.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21810D | 169 | Lecture | TBA | TBA | 0 of 80 | ONLINE | |
Field experience in applying communication principles to settings in organizations, campaigns, or other contexts; analysis and assessment of issues and problems.
- Restriction: Registration open to the following major(s): Global Communication, Communication Management, Communication, Digital Social Media, Public Diplomacy (Practitioner and Mid-Career Professional),, Public Diplomacy
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 21819D | 051 | 1.0 | Lecture | TBA | TBA | 0 of 20 | Ben Lee | OFFICE | | |
| 21823D | 059 | 1.0 | Lecture | TBA | TBA | 0 of 20 | Ben Lee | OFFICE | |
Communication management research project design and execution - thesis formulation, literature review, methods choice and instrument design. Analysis and reporting with appropriate quantitative or qualitative techniques.
- Prerequisite: CMGT 501 and CMGT 540
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21837D | 169 | Lecture | TBA | TBA | 0 of 20 | ONLINE | | ||
| 21838D | 059 | Lecture | TBA | TBA | 0 of 20 | OFFICE | | ||
| 21839D | 059 | Lecture | TBA | TBA | 0 of 20 | OFFICE | |
Communication management research project design and execution - thesis formulation, literature review, methods choice and instrument design. Analysis and reporting with appropriate quantitative or qualitative techniques.
- Prerequisite: CMGT 597A
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21842D | 169 | Lecture | TBA | TBA | 0 of 20 | ONLINE | | ||
| 21843D | 059 | Lecture | TBA | TBA | 0 of 20 | OFFICE | |