USC Schedule of Classes

Spring 2025

classes begin
registration begins

Principles of Consumer Psychology

Section 52684

  • Session Dates (session code 393)
    First day of classes:
    Monday, January 13, 2025
    Last day to add:
    Tuesday, February 4, 2025
    Last day to change to Pass/No Pass:
    Tuesday, February 4, 2025
    Last day to drop without a mark of "W" and receive a refund:
    Tuesday, February 4, 2025
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Tuesday, March 4, 2025
    Last day to drop with a mark of "W":
    Friday, April 11, 2025
    Last day of classes:
    Sunday, May 4, 2025
    End of session:
    Sunday, May 4, 2025


  • Book List Prices and book list are subject to change.
    • Ries. Positioning: The Battle for Your Mind. (Required)
      ISBN: 9780071705875
      eBook: $14.75
    • Ries. Positioning (Foreword Kotler). (Required)
      ISBN: 9780071373586
      New: $22.00
      Used: $16.50
      Rental: $16.50 (New), $8.80 (Used)
    • Zaltman. How Customers Think. (Required)
      ISBN: 9781578518265
      New: $35.00
      Used: $26.25
      Rental: $14.00 (Used)
    Purchase from USC Bookstore
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