Principles of Consumer Psychology
Section 52684
- Session Dates (session code 393)
- First day of classes:
- Monday, January 13, 2025
- Last day to add:
- Tuesday, February 4, 2025
- Last day to change to Pass/No Pass:
- Tuesday, February 4, 2025
- Last day to drop without a mark of "W" and receive a refund:
- Tuesday, February 4, 2025
- Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
- Tuesday, March 4, 2025
- Last day to drop with a mark of "W":
- Friday, April 11, 2025
- Last day of classes:
- Sunday, May 4, 2025
- End of session:
- Sunday, May 4, 2025
- Book List Prices and book list are subject to change.
- Ries. Positioning: The Battle for Your Mind. (Required)
ISBN: 9780071705875
eBook: $14.75 - Ries. Positioning (Foreword Kotler). (Required)
ISBN: 9780071373586
New: $22.00
Used: $16.50
Rental: $16.50 (New), $8.80 (Used) - Zaltman. How Customers Think. (Required)
ISBN: 9781578518265
New: $35.00
Used: $26.25
Rental: $14.00 (Used)
- Ries. Positioning: The Battle for Your Mind. (Required)