Public Relations 431:
Integrated Media Planning and Buying (4.0 units)
Fundamentals of media planning and buying across traditional and new media; how each media channel works independently and as part of an integrated media plan.
- Prerequisite: PR 340
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21256R | 001 | Lecture | 6:00-9:20pm | Monday | 24 of 24 | Lauren Bradford | ANN405 |  |