Marketing 616:
Consumer Behavior Theory and Research (3.0 units)
Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption.
- Restriction: Registration open to the following class level(s): Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16570R | 033 | Lecture | 9:30-12:20pm | Wednesday | 2 of 10 | Stephanie Tully | HOH506 |  |