USC Schedule of Classes

Spring 2025

classes begin
registration begins

Marketing 525:

Consumer Behavior (3.0 units)

Analyze theories of consumer behavior and their relevance to the modern marketplace; examine psychological, social, and cultural factors influencing consumers across contexts.
  • Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Urban Planning, Business Administration/Real Estate Development, Business Administration/Systems Architecting and Engineering, Business Administration/Social Work, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Marketing (Marketing Analytics), Public Health/Social Entrepreneurship, Social Entrepreneurship
  • Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16518R033Lecture9:30-10:50amMon, Wed26 of 36Kristin DiehlJKP112PDF (200863 KB)session dates
16520D033Lecture9:30-10:50amMon, Wed14 of 18Kristin DiehlJKP112PDF (200863 KB)notesession dates
Information accurate as of November 20, 2024 8:53 am.
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