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Public Relations (PR)
- D class assignments for undergraduates available; URL: https://annenberg.usc.edu/dclearance.
- D class assignments for graduate students available; Email: gradasc@usc.edu.
- All graduate students (excluding PhDs) will be assessed a $200 per semester "ASCJ Technology fee." There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions.
Focus on the unique writing requirements of social, online, broadcast, print and other media in public relations/advertising; emphasis on judgment, context and audience understanding.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21066D | 001 | Lecture | 9:00-12:20pm | Wednesday | 20 of 20 | Toni Albertson | ANN413 |   | |
| 21067D | 001 | Lecture | 3:00-6:20pm | Thursday | 20 of 20 | Lisa Tush | ANN413 | PDF (492895 KB) | |
| 21068D | 001 | Lecture | 4:00-7:20pm | Monday | 15 of 16 | Joshua Rubenstein | ANN307 | | |
| 21069D | 001 | Lecture | 9:00-12:20pm | Monday | 20 of 20 | Toni Albertson | ANN308 | |
Strategies/practices in the growing field of public relations and advertising, including landmark cases, campaign planning; special emphasis on historical roots, current and future practice.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21075D | 001 | Lecture | 6:00-9:20pm | Wednesday | 22 of 22 | Jose Zavala | ANN305 | | |
| 21077D | 060 | Lecture | 6:00-9:20pm | Tuesday | 26 of 26 | Clarissa Beyah | ONLINE | | |
| 21087D | 001 | Lecture | 6:00-9:20pm | Monday | 20 of 20 | Stephanie Arnoldy | ASCG34 | | |
| 21088D | 001 | Lecture | 6:00-9:20pm | Tuesday | 20 of 20 | Eugene Legaspi Jr | ASC228 | PDF (387149 KB) | |
| 21089D | 001 | Lecture | 6:00-9:20pm | Tuesday | 26 of 26 | Jenny McCabe | ANNL116 | |
History and development of advertising; basic advertising campaigns showing relationships of marketing, creative, print and electronic media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21140D | 001 | Lecture | 6:00-9:20pm | Tuesday | 24 of 25 | Vance Kim | ANN405 | Word (571746 KB) | |
| 21141D | 001 | Lecture | 6:30-9:50pm | Monday | 24 of 25 | Matt Augustin | ANN406 | PDF (574118 KB) | |
| 21142D | 001 | Lecture | 2:00-5:20pm | Thursday | 28 of 28 | Steve Caplan | ANN406 | PDF (615189 KB) | |
Introduction to media relations, social media and influencer engagement; intensive writing and creating multimedia content for traditional, emerging and social media.
- Prerequisite: PR 209 and PR 250
- Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21148D | 001 | Lecture | 2:30-5:50pm | Wednesday | 20 of 20 | Laura Gonzalez | ANN307 | | |
| 21149D | 001 | Lecture | 6:00-9:20pm | Thursday | 20 of 20 | Darryl Ryan | ANN307 | | |
| 21151D | 001 | Lecture | 9:00-12:20pm | Monday | 18 of 18 | Nan Sumski | ANN307 | | |
| 21153D | 001 | Lecture | 5:00-8:20pm | Wednesday | 16 of 18 | Kate Jacobs | ANN413 | |
Advanced course in writing, digital content and multimedia creation; production of communications collateral for social and owned media channels targeting an array of audiences.
- Prerequisite: PR 351A
- Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21156D | 001 | Lecture | 5:30-8:50pm | Tuesday | 15 of 15 | Hayley Burgess | ANN308 | | |
| 21157D | 001 | Lecture | 9:00-12:20pm | Thursday | 10 of 14 | Jennifer de la Fuente | ANN413 | |
Learn advanced public relations writing and editing, basic design skills and sophisticated video planning, shooting, editing and production skills.
- Prerequisite: PR 209
- Restriction: Registration closed to the following major(s): Public Relations
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21159D | 001 | Lecture | 11:30-2:50pm | Thursday | 11 of 18 | Stefan Pollack | ANN308 | |
Examines case studies on important Italian companies, ranging from the transportation to the luxury goods industries from both an economical and business point of view.
- Restriction: Registration open to the following major(s): Communication, Journalism, Public Relations
- Crosslist: This course is offered by the COMM department but may qualify for major credit in PR. To register, enroll in COMM 391.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 20992D | 141 | Lecture | TBA | TBA | 26 of 27 | Georgia Stahl | OFFICE | |
Investigates the implications of the perceptual process of mass media generated immigration discourse in Europe.
- Restriction: Registration open to the following major(s): Communication, Journalism, Public Relations
- Crosslist: This course is offered by the COMM department but may qualify for major credit in PR. To register, enroll in COMM 392.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 20993D | 141 | Lecture | TBA | TBA | 26 of 27 | Georgia Stahl | OFFICE | |
Examines how politics affects and influences public relations campaigns in the UK and Europe.
- Restriction: Registration open to the following major(s): Broadcast and Digital Journalism, Communication Management, Communication, Journalism, Specialized Journalism, Specialized Journalism (The Arts), Print and Digital Journalism, Public Relations, Strategic Public Relations
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21162D | 150 | Lecture | TBA | TBA | 17 of 27 | Georgia Stahl | OFFICE | |
Media is social. Influencers reign. Influencer Relations provides a practical understanding of the new rules of the industry for students interested in working within it.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21163D | 001 | Lecture | 6:30-9:50pm | Wednesday | 7 of 26 | Robert Kozinets | ANN309 | |
Apply contemporary research methods to create actionable insights for integrated, multi-channel communication campaigns, including social media monitoring, measurement and evaluation.
- Prerequisite: PR 351A
- Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21160D | 001 | Lecture | 6:00-9:20pm | Monday | 15 of 20 | Laura Jackson | ASC240 | PDF (463417 KB) | |
| 21161D | 001 | Lecture | 6:00-9:20pm | Wednesday | 18 of 20 | Shruti Saini | ANN307 | |
Relationship between public relations/advertising and other organizational disciplines; understanding business goals and objectives; economic literacy; financial/investor relations; how PR/communication agencies are built and managed.
- Prerequisite: PR 351A
- Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21253D | 001 | Lecture | 6:00-9:20pm | Thursday | 13 of 16 | Dave Quast | ANN211 | PDF (371055 KB) | |
| 21258D | 001 | Lecture | 6:00-9:20pm | Thursday | 17 of 17 | Laura Jackson | ANN305 | PDF (445397 KB) | |
Fundamentals of media planning and buying across traditional and new media; how each media channel works independently and as part of an integrated media plan.
- Prerequisite: PR 340
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21256D | 001 | Lecture | 6:00-9:20pm | Monday | 24 of 25 | Lauren Bradford | ANN405 | |
In-depth study of methods for planning, managing and evaluating strategic communication campaigns; critical analysis of contemporary cases; development of campaigns for real world clients.
- Prerequisite: PR 351B and PR 463
- Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21255D | 001 | Lecture | 6:00-9:20pm | Wednesday | 17 of 18 | Stephen Jones | ANN308 | | |
| 21260D | 001 | Lecture | 2:00-5:20pm | Thursday | 18 of 18 | Kate Jacobs | ANN405 | | |
| 21261D | 001 | Lecture | 6:00-9:20pm | Wednesday | 15 of 18 | Jacqueline Liu | ASC230 | | |
| 21262D | 001 | Lecture | 6:00-9:20pm | Tuesday | 19 of 19 | Regina Paul | ANN305 | | |
| 21265D | 001 | Lecture | 2:00-5:20pm | Wednesday | 20 of 20 | Jennifer Floto | ANN305 | |
Public relations in the design, promotion, and presentation of popular entertainment, including films, broadcasting, music, expositions, amusement parks, resorts and arenas.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21272D | 001 | Lecture | 2:00-5:20pm | Monday | 30 of 30 | Jennie O'Hagan | ANN406 | PDF (295487 KB) | |
Introduction to the field of sports information and promotion, including lectures, media assignments, role-playing, and presentations by sports professionals.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21266D | 001 | Lecture | 6:30-8:10pm | Monday | 25 of 25 | Jeff Moeller | ANN210 | |
Application of public relations principles to the context of political campaigns; emphasis on message development and delivery; relationship between candidate, news media, and electorate.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21263D | 001 | Lecture | 2:00-5:20pm | Wednesday | 26 of 26 | Daniel Schnur | ANNL115 | PDF (552563 KB) | |
In-depth look at various aspects of Lifestyle PR with special emphasis on food, fashion and beauty, travel/tourism, hospitality, furniture/housewares, toys and more.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21309D | 001 | Lecture | 6:00-9:20pm | Tuesday | 26 of 26 | Cheryl Cook | ANN406 | | |
| 21311D | 001 | Lecture | 6:00-9:20pm | Wednesday | 18 of 25 | Jennifer Floto | ANN405 | |
PR 478: Social Media Analytics: Data and Content Creation for Real-time Public Relations (4.0 units)
Application of monitoring tools to become social media analysts and real-time content creators; interpretation of large data sets drawn from the social web; understanding of how to present data visually for optimal impact.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21312D | 001 | Lecture | 2:00-5:20pm | Tuesday | 18 of 20 | Matthew Le Veque | ANN305 | |
Hands-on lab; producing multimedia content; basic principles of design; tools and techniques to create digital images and layouts.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21314D | 001 | Lecture | 1:00-2:40pm | Thursday | 18 of 18 | Jennifer de la Fuente | ANN413 | |
Hands-on lab; audio/video tools for conceiving, shooting, editing, delivering and archiving compelling stories for online audiences; personal brand building; digital storytelling trends and applications.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21270D | 001 | Lecture | 9:00-10:40am | Tuesday | 16 of 16 | Jonathon Stearns | ANN413 | PDF (360435 KB) | |
| 21273D | 001 | Lecture | 1:00-2:40pm | Tuesday | 17 of 17 | Jonathon Stearns | ANN413 | PDF (358782 KB) | |
Individual research and readings. Not available for graduate credit.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21402D | 001 | Lecture | TBA | TBA | 0 of 12 | Clarissa Beyah | OFFICE | | |
| 21403D | 001 | Lecture | TBA | TBA | 0 of 12 | Eunjin (Anna) Kim | OFFICE | | |
| 21405D | 001 | Lecture | TBA | TBA | 0 of 12 | OFFICE | | ||
| 21409D | 001 | Lecture | TBA | TBA | 0 of 12 | Fred Cook | OFFICE | | |
| 21416D | 001 | Lecture | TBA | TBA | 0 of 12 | Jennifer Floto | OFFICE | | |
| 21418D | 001 | Lecture | TBA | TBA | 0 of 12 | Robert Kozinets | OFFICE | | |
| 21424D | 001 | Lecture | TBA | TBA | 0 of 12 | Matthew Le Veque | OFFICE | | |
| 21426D | 001 | Lecture | TBA | TBA | 1 of 12 | Burghardt Tenderich | OFFICE | | |
| 21437D | 001 | Lecture | TBA | TBA | 0 of 12 | Jay Wang | OFFICE | | |
| 21442D | 001 | Lecture | TBA | TBA | 0 of 12 | Aimei Yang | OFFICE | | |
| 21444D | 001 | Lecture | TBA | TBA | 1 of 12 | Melanie Cherry | OFFICE | |
Examines fan relationships and explores fan activation strategies across sports, television, motion pictures, music, comic books, theme parks, social media and more.
- Restriction: Registration open to the following class level(s): Doctoral Student, Junior, Master Student, Senior, Senior (fifth year)
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21446D | 001 | Lecture | 2:00-5:20pm | Wednesday | 18 of 36 | Robert Kozinets | ANN406 | |
Leadership workshop inspires students to be braver and more creative; encourages them to discover their leadership potential/explore new challenges inside and outside of classroom.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21439D | 001 | Lecture | 2:00-3:40pm | Tuesday | 14 of 15 | Fred Cook | ANN211 | |
Selected topics in public relations.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| Creativity, Concepting and Copywriting for Advertising | ||||||||||
| 21453D | 001 | 4.0 | Lecture | 2:00-5:20pm | Tuesday | 20 of 20 | Vance Kim | ANN405 | Word (577683 KB) | |
| The Power of the Pitch: Big Asks and Public Speaking for a Better Future | ||||||||||
| 21454D | 001 | 4.0 | Lecture | 9:00-12:20pm | Thursday | 12 of 20 | Samara Hayes | ANNL101 | PDF (307969 KB) | |
| Crisis Communication | ||||||||||
| 21455D | 001 | 4.0 | Lecture | 6:00-9:20pm | Wednesday | 6 of 20 | Evan Pondel | ANN408 | | |
| Practicum for PR Media Center | ||||||||||
| 21458D | 001 | 1.0 | Lecture | TBA | TBA | 6 of 9 | Lacey Banis | ANN102 | | |
| Practicum for PR Media Center | ||||||||||
| 21489D | 001 | 2.0 | Lecture | TBA | TBA | 1 of 8 | Lacey Banis | ANN102 | | |
Provides student training with cutting-edge digital research methods and applied data analytic skills relevant to current and future public relations and advertising practices.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21390D | 001 | Lecture | 2:00-4:30pm | Monday | 13 of 17 | Eunjin (Anna) Kim | ASC230 | | |
| 21391D | 001 | Lecture | 1:00-3:30pm | Monday | 15 of 17 | Aimei Yang | ASCG38 | | |
| 21392D | 001 | Lecture | 6:00-8:30pm | Monday | 8 of 17 | Eunjin (Anna) Kim | ASC230 | |
Covers the conceptualization and creation of strategy-based, engaging, primarily web-based multimedia content for use by organizations of all types.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21396D | 001 | Lecture | 4:00-6:30pm | Monday | 18 of 18 | LaShawn McFadden | ANN308 | | |
| 21398D | 001 | Lecture | 3:00-5:30pm | Thursday | 19 of 19 | Matthew Le Veque | ANN308 | | |
| 21399D | 001 | Lecture | 2:30-5:00pm | Tuesday | 18 of 18 | Annelise Bamberg | ANN308 | | |
| 21400D | 001 | Lecture | 11:30-2:00pm | Tuesday | 18 of 18 | Annelise Bamberg | ANN308 | | |
| 21401D | 001 | Lecture | 6:00-8:30pm | Thursday | 17 of 17 | Morgan Keller | ANN308 | |
Speaking the language of the board room; understanding business goals and objectives; economic literacy; financial/investor relations; understanding organizational disciplines and how they relate to corporate communication; PR/communication business processes and management.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21528D | 001 | Lecture | 2:00-4:30pm | Tuesday | 19 of 20 | Burghardt Tenderich | ANN408 | | |
| 21532D | 001 | Lecture | 9:00-11:30am | Wednesday | 18 of 20 | Melanie Cherry | ANN305 | | |
| 21533D | 001 | Lecture | 12:00-2:30pm | Thursday | 20 of 20 | Melanie Cherry | ANNL115 | | |
| 21539D | 001 | Lecture | 6:30-9:00pm | Wednesday | 18 of 20 | Dave Quast | ASC240 | PDF (369886 KB) | |
Specialized writing for persuasive and strategic communication contexts. Intensive focus on public relations writing for print, online, broadcast, and social media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21559D | 169 | Lecture | TBA | Tuesday | 9 of 80 | Lisa Tush | ONLINE |  |
Learn all aspects of corporate communications and reputation management through real-time news analysis, cases and senior guest speakers from the world's largest, most admired companies.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21560D | 001 | Lecture | 6:30-9:00pm | Thursday | 20 of 22 | Melissa Robinson, D Douglas Dawson | ANN408 | |
Focuses on theories, concepts and practices in risk assessment, issues monitoring, and crisis anticipation/management in a wide variety of organizational contexts, and from multiple perspectives.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21563D | 001 | Lecture | 6:00-8:30pm | Wednesday | 15 of 20 | Trent Frager | ASCG38 | Word (573318 KB) | |
| 21564D | 001 | Lecture | 6:30-9:00pm | Monday | 22 of 22 | Scott Kronick | ANN408 | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21556D | 618 | Lecture | TBA | TBA | 9 of 12 | Burghardt Tenderich | OFFICE | | |
| 21557D | 683 | Lecture | TBA | TBA | 2 of 12 | Willow Bay | OFFICE | | |
| 21642D | 001 | Lecture | TBA | TBA | 0 of 12 | Clarissa Beyah | OFFICE | | |
| 21647D | 001 | Lecture | TBA | TBA | 0 of 12 | Fred Cook | OFFICE | | |
| 21654D | 001 | Lecture | TBA | TBA | 2 of 12 | Jennifer Floto | OFFICE | | |
| 21656D | 001 | Lecture | TBA | TBA | 0 of 12 | Robert Kozinets | OFFICE | | |
| 21662D | 001 | Lecture | TBA | TBA | 11 of 12 | Matthew Le Veque | OFFICE | | |
| 21663D | 001 | Lecture | TBA | TBA | 0 of 15 | Burghardt Tenderich | OFFICE | | |
| 21675D | 001 | Lecture | TBA | TBA | 0 of 12 | Jay Wang | OFFICE | | |
| 21678D | 001 | Lecture | TBA | TBA | 1 of 12 | Aimei Yang | OFFICE | | |
| 21680D | 001 | Lecture | TBA | TBA | 0 of 12 | Melanie Cherry | OFFICE | | |
| 21681D | 001 | Lecture | TBA | TBA | 0 of 12 | Eunjin (Anna) Kim | OFFICE | | |
| 21683D | 001 | Lecture | TBA | TBA | 0 of 12 | OFFICE | | ||
| 21698D | 371 | Lecture | TBA | TBA | 4 of 12 | Christina Bellantoni | OFFICE | |
Leadership workshop inspires stepping outside of comfort zones to be braver and more creative. Encourages discovery of leadership potential by exploring new ideas and challenges.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21679D | 001 | Lecture | 5:30-8:00pm | Tuesday | 21 of 21 | Fred Cook | ANN211 | | |
| 21684D | 001 | Lecture | 6:30-9:00pm | Thursday | 17 of 18 | Ashley Owen | ANN209 | |