Classes Offered - USC Schedule of Classes

Public Relations (PR)

D class assignments for undergraduates available; URL: https://annenberg.usc.edu/dclearance.
D class assignments for graduate students available; Email: gradasc@usc.edu.
All graduate students (excluding PhDs) will be assessed a $200 per semester "ASCJ Technology fee." There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions.

PR 209: Effective Writing for Strategic Public Relations and Adverti (4.0 units)

Focus on the unique writing requirements of social, online, broadcast, print and other media in public relations/advertising; emphasis on judgment, context and audience understanding.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus
21066D	001	Lecture	9:00-12:20pm	Wednesday	16 of 16	Toni Albertson	ANN413
21067D	001	Lecture	3:00-6:20pm	Thursday	16 of 16	Lisa Tush	ANN413	PDF (492895 KB)
21068D	001	Lecture	4:00-7:20pm	Monday	14 of 16	Joshua Rubenstein	ANN307
21069D	001	Lecture	9:00-12:20pm	Monday	11 of 16	Toni Albertson	ANN308

PR 250: Strategic Public Relations and Advertising: An Introduction (4.0 units)

Strategies/practices in the growing field of public relations and advertising, including landmark cases, campaign planning; special emphasis on historical roots, current and future practice.

Section	Session	Type	Time	Days	Registered	Instructor	Location
21075D	001	Lecture	6:00-9:20pm	Wednesday	20 of 20	Jose Zavala	ANN305
21077D	060	Lecture	6:00-9:20pm	Tuesday	19 of 20	Clarissa Beyah	ONLINE
21087D	001	Lecture	6:00-9:20pm	Monday	18 of 20	Stephanie Arnoldy	ASCG38
21088D	001	Lecture	6:00-9:20pm	Tuesday	19 of 20	Eugene Legaspi Jr	ASC228
21089D	001	Lecture	6:00-9:20pm	Tuesday	17 of 20	Jenny McCabe	ANNL116

PR 340: Introduction to Advertising (4.0 units)

History and development of advertising; basic advertising campaigns showing relationships of marketing, creative, print and electronic media.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus
21140R	001	Lecture	6:00-9:20pm	Tuesday	25 of 25	Vance Kim	ANN405	Word (571746 KB)
21141R	001	Lecture	6:30-9:50pm	Monday	25 of 25	Matt Augustin	ANN406	PDF (574118 KB)
21142R	001	Lecture	2:00-5:20pm	Thursday	25 of 25	Steve Caplan	ANN406

PR 351a: Multichannel Strategy and Content Creation (4.0 units)

Introduction to media relations, social media and influencer engagement; intensive writing and creating multimedia content for traditional, emerging and social media.

Prerequisite: PR 209 and PR 250
Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising

Section	Session	Type	Time	Days	Registered	Instructor	Location
21148D	001	Lecture	2:30-5:50pm	Wednesday	18 of 18	Laura Gonzalez	ANN307
21149D	001	Lecture	6:00-9:20pm	Thursday	15 of 18	Darryl Ryan	ANN307
21151D	001	Lecture	9:00-12:20pm	Monday	18 of 18	Nan Sumski	ANN307
21153D	001	Lecture	5:00-8:20pm	Wednesday	17 of 18	Kate Jacobs	ANN413

PR 351b: Multichannel Strategy and Content Creation (4.0 units)

Advanced course in writing, digital content and multimedia creation; production of communications collateral for social and owned media channels targeting an array of audiences.

Prerequisite: PR 351A
Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21156R	001	Lecture	5:30-8:50pm	Tuesday	14 of 14	Hayley Burgess	ANN308
21157R	001	Lecture	9:00-12:20pm	Thursday	10 of 14	Jennifer de la Fuente	ANN413

PR 352: Public Relations Media and Content for Non-Majors (4.0 units)

Learn advanced public relations writing and editing, basic design skills and sophisticated video planning, shooting, editing and production skills.

Prerequisite: PR 209
Restriction: Registration closed to the following major(s): Public Relations

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21159R	001	Lecture	11:30-2:50pm	Thursday	12 of 18	Stefan Pollack	ANN308

Crosslist PR 391: Made in Italy: The Marketing of an Ideal (4.0 units)

Examines case studies on important Italian companies, ranging from the transportation to the luxury goods industries from both an economical and business point of view.

Restriction: Registration open to the following major(s): Communication, Journalism, Public Relations
Crosslist: This course is offered by the COMM department but may qualify for major credit in PR. To register, enroll in COMM 391.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
20992D	141	Lecture	TBA	TBA	20 of 27	Georgia Stahl	OFFICE

Crosslist PR 392: Media and Migration in Times of European Crisis (4.0 units)

Investigates the implications of the perceptual process of mass media generated immigration discourse in Europe.

Restriction: Registration open to the following major(s): Communication, Journalism, Public Relations
Crosslist: This course is offered by the COMM department but may qualify for major credit in PR. To register, enroll in COMM 392.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
20993D	141	Lecture	TBA	TBA	20 of 27	Georgia Stahl	OFFICE

PR 410: London Calling: Public Relations in the UK Hub (4.0 units)

Examines how politics affects and influences public relations campaigns in the UK and Europe.

Restriction: Registration open to the following major(s): Broadcast and Digital Journalism, Communication Management, Communication, Journalism, Specialized Journalism, Specialized Journalism (The Arts), Print and Digital Journalism, Public Relations, Strategic Public Relations

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21162D	150	Lecture	TBA	TBA	14 of 27	Georgia Stahl	OFFICE

PR 426: Influencer Relations (4.0 units)

Media is social. Influencers reign. Influencer Relations provides a practical understanding of the new rules of the industry for students interested in working within it.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21163R	001	Lecture	6:30-9:50pm	Wednesday	13 of 26	Robert Kozinets	ANN309

PR 427: Structured Inquiry in Public Relations and Advertising (4.0 units)

Apply contemporary research methods to create actionable insights for integrated, multi-channel communication campaigns, including social media monitoring, measurement and evaluation.

Prerequisite: PR 351A
Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21160R	001	Lecture	6:00-9:20pm	Monday	12 of 20	Laura Jackson	ASC240	PDF (463417 KB)
21161R	001	Lecture	6:00-9:20pm	Wednesday	20 of 20	Shruti Saini	ANN307

PR 429: Business and Economic Foundations of Public Relations and Ad (4.0 units)

Relationship between public relations/advertising and other organizational disciplines; understanding business goals and objectives; economic literacy; financial/investor relations; how PR/communication agencies are built and managed.

Prerequisite: PR 351A
Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21253R	001	Lecture	6:00-9:20pm	Thursday	17 of 16	Dave Quast	ANN211
21258R	001	Lecture	6:00-9:20pm	Thursday	16 of 16	Laura Jackson	ANN305	PDF (445397 KB)

PR 431: Integrated Media Planning and Buying (4.0 units)

Fundamentals of media planning and buying across traditional and new media; how each media channel works independently and as part of an integrated media plan.

Prerequisite: PR 340

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21256R	001	Lecture	6:00-9:20pm	Monday	24 of 24	Lauren Bradford	ANN405

PR 434: Advertising Campaign Construction (4.0 units)

Develop an integrated marketing communication campaign that will compete against other universities in the national Collegiate Effie competition.

Prerequisite: PR 340 and PR 431 and PR 432

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21251R	001	Lecture	6:00-9:20pm	Thursday	19 of 20	Armando Samuels	ASC331

PR 450: Building Integrated Campaigns (4.0 units)

In-depth study of methods for planning, managing and evaluating strategic communication campaigns; critical analysis of contemporary cases; development of campaigns for real world clients.

Prerequisite: PR 351B and PR 463
Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising

Section	Session	Type	Time	Days	Registered	Instructor	Location
21255D	001	Lecture	6:00-9:20pm	Wednesday	18 of 18	Stephen Jones	ANN308
21260D	001	Lecture	2:00-5:20pm	Thursday	18 of 18	Kate Jacobs	ANN405
21261D	001	Lecture	6:00-9:20pm	Wednesday	12 of 18	Jacqueline Liu	ASC230
21262D	001	Lecture	6:00-9:20pm	Tuesday	19 of 19	Regina Paul	ANN305
21265D	001	Lecture	2:00-5:20pm	Wednesday	19 of 19	Jennifer Floto	ANN305

PR 452: Public Relations in Entertainment (4.0 units)

Public relations in the design, promotion, and presentation of popular entertainment, including films, broadcasting, music, expositions, amusement parks, resorts and arenas.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21272D	001	Lecture	2:00-5:20pm	Monday	31 of 31	Jennie O'Hagan	ANN406

PR 454: Sports Public Relations (2.0 units)

Introduction to the field of sports information and promotion, including lectures, media assignments, role-playing, and presentations by sports professionals.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21266R	001	Lecture	6:30-8:10pm	Monday	25 of 25	Jeff Moeller	ANN210

PR 457: The Role of Celebrity in Public Relations (4.0 units)

Understanding of the history and application of celebrity in public relations, focusing on the entertainment industry and the notoriety attached to politics and the media.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21269R	001	Lecture	6:00-9:20pm	Wednesday	30 of 30	James Ward	ANNL116

PR 458: Political Public Relations and Advocacy (4.0 units)

Application of public relations principles to the context of political campaigns; emphasis on message development and delivery; relationship between candidate, news media, and electorate.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21263R	001	Lecture	2:00-5:20pm	Wednesday	22 of 26	Daniel Schnur	ANNL115

PR 464: Advanced Lifestyle Public Relations (4.0 units)

In-depth look at various aspects of Lifestyle PR with special emphasis on food, fashion and beauty, travel/tourism, hospitality, furniture/housewares, toys and more.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21309R	001	Lecture	6:00-9:20pm	Tuesday	26 of 26	Cheryl Cook	ANN406
21311R	001	Lecture	6:00-9:20pm	Wednesday	25 of 25	Jennifer Floto	ANN405

PR 478: Social Media Analytics: Data and Content Creation for Real-time Public Relations (4.0 units)

Application of monitoring tools to become social media analysts and real-time content creators; interpretation of large data sets drawn from the social web; understanding of how to present data visually for optimal impact.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21312R	001	Lecture	2:00-5:20pm	Tuesday	20 of 20	Matthew Le Veque	ANN305

PR 486: Multimedia PR Content: Introduction to Digital Design Tools (2.0 units)

Hands-on lab; producing multimedia content; basic principles of design; tools and techniques to create digital images and layouts.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21314R	001	Lecture	1:00-2:40pm	Thursday	15 of 16	Jennifer de la Fuente	ANN413

PR 487: Multimedia PR Content: Introduction to Audio/Video Tools (2.0 units)

Hands-on lab; audio/video tools for conceiving, shooting, editing, delivering and archiving compelling stories for online audiences; personal brand building; digital storytelling trends and applications.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21270R	001	Lecture	9:00-10:40am	Tuesday	15 of 16	Jonathon Stearns	ANN413	PDF (360435 KB)
21273R	001	Lecture	1:00-2:40pm	Tuesday	15 of 16	Jonathon Stearns	ANN413	PDF (358782 KB)

PR 490: Directed Research (1.0-8.0 units)

Individual research and readings. Not available for graduate credit.

Section	Session	Type	Time	Days	Registered	Instructor	Location
21402D	001	Lecture	TBA	TBA	0 of 12	Clarissa Beyah	OFFICE
21403D	001	Lecture	TBA	TBA	0 of 12	Eunjin (Anna) Kim	OFFICE
21405D	001	Lecture	TBA	TBA	0 of 12		OFFICE
21409D	001	Lecture	TBA	TBA	0 of 12	Fred Cook	OFFICE
21416D	001	Lecture	TBA	TBA	0 of 12	Jennifer Floto	OFFICE
21418D	001	Lecture	TBA	TBA	0 of 12	Robert Kozinets	OFFICE
21424D	001	Lecture	TBA	TBA	0 of 12	Matthew Le Veque	OFFICE
21426D	001	Lecture	TBA	TBA	0 of 12	Burghardt Tenderich	OFFICE
21437D	001	Lecture	TBA	TBA	0 of 12	Jay Wang	OFFICE
21442D	001	Lecture	TBA	TBA	0 of 12	Aimei Yang	OFFICE
21444D	001	Lecture	TBA	TBA	0 of 12	Melanie Cherry	OFFICE

PR 491: Fan Relations (4.0 units)

Examines fan relationships and explores fan activation strategies across sports, television, motion pictures, music, comic books, theme parks, social media and more.

Restriction: Registration open to the following class level(s): Doctoral Student, Junior, Master Student, Senior, Senior (fifth year)

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21446R	001	Lecture	2:00-5:20pm	Wednesday	23 of 36	Henry Jenkins, Robert Kozinets	ANN406

PR 492: Personal Branding (4.0 units)

Learn to build, promote and manage a personal brand through critical analysis, case study, interactive interpretation and creative problem solving.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21450R	001	Lecture	6:00-9:20pm	Wednesday	20 of 20	Marcela Amiune	ASC204

PR 498: Public Relations Honors Seminar (2.0 units)

Leadership workshop inspires students to be braver and more creative; encourages them to discover their leadership potential/explore new challenges inside and outside of classroom.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21439D	001	Lecture	2:00-3:40pm	Tuesday	14 of 15	Fred Cook	ANN211

PR 499: Special Topics (1.0-8.0 units, max 8)

Selected topics in public relations.

Section	Session	Units	Type	Time	Days	Registered	Instructor	Location	Syllabus
Creativity, Concepting and Copywriting for Advertising
21453R	001	4.0	Lecture	2:00-5:20pm	Tuesday	19 of 20	Vance Kim	ANN405	Word (577683 KB)
The Power of the Pitch: Big Asks and Public Speaking for a Better Future
21454R	001	4.0	Lecture	9:00-12:20pm	Thursday	12 of 20		ANNL101	PDF (307969 KB)
Crisis Communication
21455R	001	4.0	Lecture	6:00-9:20pm	Wednesday	10 of 20	Evan Pondel	ANN408
Practicum for PR Media Center
21458R	001	1.0	Lecture	TBA	TBA	0 of 8	Lacey Banis	ANN102
Practicum for PR Media Center
21489R	001	2.0	Lecture	TBA	TBA	0 of 8	Lacey Banis	ANN102

PR 501: Advocacy Communications (4.0 units)

Study and evaluation of communications campaigns by civil society actors to influence public policy with a focus on messaging and efforts to shape news coverage.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21456R	001	Lecture	2:00-5:20pm	Thursday	11 of 20		ANN305

PR 523: Advanced Audience Insight Mining (3.0 units)

Provides student training with cutting-edge digital research methods and applied data analytic skills relevant to current and future public relations and advertising practices.

Restriction: Registration open to the following major(s): Public Relations and Advertising

Section	Session	Type	Time	Days	Registered	Instructor	Location
21390D	001	Lecture	2:00-4:30pm	Monday	15 of 17	Eunjin (Anna) Kim	ASC230
21391D	001	Lecture	1:00-3:30pm	Monday	16 of 17	Aimei Yang	ASCG38
21392R	001	Lecture	6:00-8:30pm	Monday	9 of 17	Eunjin (Anna) Kim	ASC230

PR 524: Multimedia Content Creation for Brand Storytelling I (3.0 units)

Covers the conceptualization and creation of strategy-based, engaging, primarily web-based multimedia content for use by organizations of all types.

Restriction: Registration open to the following major(s): Public Relations and Advertising

Section	Session	Type	Time	Days	Registered	Instructor	Location
21396D	001	Lecture	4:00-6:30pm	Monday	18 of 18	LaShawn McFadden	ANN308
21398D	001	Lecture	3:00-5:30pm	Thursday	18 of 18	Matthew Le Veque	ANN308
21399D	001	Lecture	2:30-5:00pm	Tuesday	18 of 18	Annelise Bamberg	ANN308
21400D	001	Lecture	11:30-2:00pm	Tuesday	16 of 17	Annelise Bamberg	ANN308
21401R	001	Lecture	6:00-8:30pm	Thursday	17 of 17	Morgan Keller	ANN308

PR 529: Business and Economic Foundations for Communicators (3.0 units)

Speaking the language of the board room; understanding business goals and objectives; economic literacy; financial/investor relations; understanding organizational disciplines and how they relate to corporate communication; PR/communication business processes and management.

Restriction: Registration open to the following major(s): Public Relations and Advertising

Section	Session	Type	Time	Days	Registered	Instructor	Location
21528D	001	Lecture	2:00-4:30pm	Tuesday	20 of 20	Burghardt Tenderich	ANN408
21532D	001	Lecture	9:00-11:30am	Wednesday	20 of 20	Melanie Cherry	ANN305
21533D	001	Lecture	12:00-2:30pm	Thursday	20 of 20	Melanie Cherry	ANNL115
21539D	001	Lecture	6:30-9:00pm	Wednesday	15 of 18	Dave Quast	ASC240

PR 562: Foundations of Effective PR Writing (4.0 units)

Specialized writing for persuasive and strategic communication contexts. Intensive focus on public relations writing for print, online, broadcast, and social media.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21559D	169	Lecture	TBA	TBA	9 of 80	Lisa Tush	OFFICE

PR 565: Corporate Public Relations and Reputation (3.0 units)

Learn all aspects of corporate communications and reputation management through real-time news analysis, cases and senior guest speakers from the world's largest, most admired companies.

Restriction: Registration open to the following major(s): Public Relations and Advertising

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21560R	001	Lecture	6:30-9:00pm	Thursday	20 of 20	Melissa Robinson, D Douglas Dawson	ANN408

PR 568: Crisis Management in Strategic Public Relations (3.0 units)

Focuses on theories, concepts and practices in risk assessment, issues monitoring, and crisis anticipation/management in a wide variety of organizational contexts, and from multiple perspectives.

Restriction: Registration open to the following major(s): Public Relations and Advertising

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21563R	001	Lecture	6:00-8:30pm	Wednesday	19 of 20		ASCG38
21564D	001	Lecture	6:30-9:00pm	Monday	21 of 21	Scott Kronick	ANN408

PR 590: Directed Research (1.0-12.0 units)

Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department.

Section	Session	Type	Time	Days	Registered	Instructor	Location
21642D	001	Lecture	TBA	TBA	0 of 12	Clarissa Beyah	OFFICE
21647D	001	Lecture	TBA	TBA	0 of 12	Fred Cook	OFFICE
21654D	001	Lecture	TBA	TBA	2 of 12	Jennifer Floto	OFFICE
21656D	001	Lecture	TBA	TBA	0 of 12	Robert Kozinets	OFFICE
21662D	001	Lecture	TBA	TBA	12 of 12	Matthew Le Veque	OFFICE
21663D	001	Lecture	TBA	TBA	0 of 15	Burghardt Tenderich	OFFICE
21675D	001	Lecture	TBA	TBA	0 of 12	Jay Wang	OFFICE
21678D	001	Lecture	TBA	TBA	1 of 12	Aimei Yang	OFFICE
21680D	001	Lecture	TBA	TBA	0 of 12	Melanie Cherry	OFFICE
21681D	001	Lecture	TBA	TBA	0 of 12	Eunjin (Anna) Kim	OFFICE
21683D	001	Lecture	TBA	TBA	0 of 12		OFFICE

PR 594b: Master's Thesis (2.0 units)

Credit on acceptance of thesis.

Section	Session	Type	Time	Days	Registered	Location
21630D	001	Lecture	TBA	TBA	0 of 4	OFFICE
21689D	001	Lecture	TBA	TBA	0 of 2	OFFICE
21690D	001	Lecture	TBA	TBA	1 of 2	OFFICE

PR 598: Improvisational Leadership (3.0 units)

Leadership workshop inspires stepping outside of comfort zones to be braver and more creative. Encourages discovery of leadership potential by exploring new ideas and challenges.

Restriction: Registration open to the following major(s): Public Relations and Advertising

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21679D	001	Lecture	5:30-8:00pm	Tuesday	20 of 20	Fred Cook	ANN211
21684D	001	Lecture	6:30-9:00pm	Thursday	15 of 20	Ashley Owen	ASC230

PR 599: Special Topics (1.0-8.0 units, max 8)

Seminar in selected topics in journalism.

Section	Session	Units	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
AI-Assisted Strategic Communication
21558R	001	3.0	Lecture	5:00-7:30pm	Monday	16 of 20	Aimei Yang	ASCG38

Information accurate as of December 22, 2024 9:52 pm.
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