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Marketing (MKT)
- http://www.marshall.usc.edu/marketing/
- D class assignments for undergraduates available in HOH-331; Phone: (213) 740-5033.
- BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. All graduate applications and forms are available by calling (213) 740-5424, email: registration@marshall.usc.edu. For the complete list of Business registration policies, visit students.marshall.usc.edu/registrationpolicies
Analyze marketing data and develop actionable insights to guide marketing decisions. Apply statistical tools, machine learning, and economic analysis to digital marketing problems.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
16467R | 001 | Lecture | 10:00-11:50am | Tue, Thu | 0 of 48 | Sha Yang | JFF239 | ||
16468R | 001 | Lecture | 12:00-1:50pm | Tue, Thu | 0 of 48 | Sha Yang | JFF239 |
Develop skills for effective marketing communication and promotion. Consider objectives and components of a strategic plan (including marketplace analysis, research, campaign development, and media planning).
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
16470R | 001 | Lecture | 10:00-11:50am | Mon, Wed | 0 of 48 | Sasha Strauss | JFF316 | ||
16471R | 001 | Lecture | 12:00-1:50pm | Mon, Wed | 0 of 48 | Sasha Strauss | JFF316 |
Examine the changing world of the connected consumer. Gain introductory knowledge about consumers online and digital marketing tactics across industries.
- Prerequisite: BUAD 307
- Restriction: Registration open to the following class level(s): Junior, Senior, Senior (fifth year), Sophomore
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
16479R | 001 | Lecture | 10:00-11:50am | Tue, Thu | 0 of 48 | Kristen Schiele | JFF322 | ||
16480R | 001 | Lecture | 12:00-1:50pm | Tue, Thu | 0 of 48 | Kristen Schiele | JFF322 |
Examine the use of social media for business across industries. Understand theories and frameworks for strategic content creation and posting as technology and platforms evolve.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
16481R | 001 | Lecture | 6:00-7:50pm | Tue, Thu | 0 of 48 | Elena Hansen | JFF322 |
Learn how marketers create new brands, products and services. Discuss and examine creative ideation, research and development, brand image management and legal issues in branding.
- Prerequisite: BUAD 307
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
16492R | 001 | Lecture | 4:00-5:50pm | Tue, Thu | 0 of 48 | Rex Kovacevich | JFF322 |
Examine diverse consumers behavior including acquisition, usage and disposition of products. Understand the psychological, social and cultural influences that drive consumers decisions.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
16495R | 001 | Lecture | 2:00-3:50pm | Tue, Thu | 0 of 48 | Dennis Schorr | JFF239 | ||
16496R | 001 | Lecture | 12:00-1:50pm | Mon, Wed | 0 of 48 | Kristin Diehl | JFF322 | ||
16498R | 001 | Lecture | 2:00-3:50pm | Mon, Wed | 0 of 48 | Diane Badame | JFF322 |
Use of marketing research techniques and technologies such as databases and statistical tools to collect, analyze and act upon customer information.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Systems Architecting and Engineering, Business Administration/Social Work, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Marketing (Marketing Analytics), Social Entrepreneurship, Public Health/Social Entrepreneurship, Business Analytics, Business Administration/Urban Planning
- Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to registration@marshall.usc.edu. Students only. Please be mindful of registering for the correct section for your program.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
16516D | 033 | Lecture | 11:00-12:20pm | Mon, Wed | 0 of 30 | Larry Vincent | JKP104 | ||
16517D | 033 | Lecture | 11:00-12:20pm | Mon, Wed | 0 of 24 | Larry Vincent | JKP104 |
Analyze theories of consumer behavior and their relevance to the modern marketplace; examine psychological, social, and cultural factors influencing consumers across contexts.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Urban Planning, Business Administration/Real Estate Development, Business Administration/Systems Architecting and Engineering, Business Administration/Social Work, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Marketing (Marketing Analytics), Public Health/Social Entrepreneurship, Social Entrepreneurship
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
- Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to registration@marshall.usc.edu. Students only. Please be mindful of registering for the correct section for your program.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
16518D | 033 | Lecture | 9:30-10:50am | Mon, Wed | 0 of 36 | Kristin Diehl | JKP112 | ||
16520D | 033 | Lecture | 9:30-10:50am | Mon, Wed | 0 of 18 | Kristin Diehl | JKP112 |
Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
16527D | 033 | Lecture | 6:30-9:30pm | Tuesday | 0 of 54 | Dennis Schorr | JKP112 |
Analyze the behavioral foundations of brands and brand development; explore various marketing tools and tactics for brand development and management.
Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|---|
16531D | 033 | 3.0 | Lecture | 5:00-7:50pm | Monday | 0 of 60 | Sasha Strauss | ONLINE |
Introduction to the fundamentals of pricing and pricing strategy. Develop a conceptual framework and a set of analytical tools used to make sound pricing decisions.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Social Work, Business Administration/Planning, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Marketing (Marketing Analytics), Business Administration/Systems Architecting and Engineering, Business Analytics, Public Health/Social Entrepreneurship, Social Entrepreneurship
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
16532D | 033 | Lecture | 6:30-9:30pm | Monday | 0 of 54 | Shantanu Dutta | JKP112 |
Develop strategy for digital marketing using existing and emerging tools and technologies; analyze various tactics, including search, display, video, social media, e-commerce, and influencers.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
16535D | 033 | Lecture | 3:30-4:50pm | Tue, Thu | 0 of 26 | Nikhil Malik | JKP102 | ||
16536D | 033 | Lecture | 12:30-1:50pm | Tue, Thu | 0 of 26 | Nikhil Malik | JKP112 | ||
16537D | 033 | Lecture | 12:30-1:50pm | Tue, Thu | 0 of 28 | Nikhil Malik | JKP112 | ||
16538D | 033 | Lecture | 3:30-4:50pm | Tue, Thu | 0 of 28 | Nikhil Malik | JKP102 | ||
16539D | 033 | Lecture | 6:30-9:30pm | Thursday | 0 of 26 | Nikhil Malik | JKP102 | ||
16540D | 033 | Lecture | 6:30-9:30pm | Thursday | 0 of 28 | Nikhil Malik | JKP102 |
Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project.
- Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
- Note: Section 16543 is for MS Marketing Students only. Section 16541 is for MBA and other graduate students. Please be mindful of registering for the correct section for your program.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
16541D | 033 | Lecture | 2:00-3:20pm | Mon, Wed | 0 of 32 | Ike Silver | JKP104 | ||
16543D | 033 | Lecture | 6:30-9:30pm | Wednesday | 0 of 32 | Ike Silver | JKP112 | ||
16552D | 033 | Lecture | 2:00-3:20pm | Mon, Wed | 0 of 22 | Ike Silver | JKP104 | ||
16553D | 033 | Lecture | 6:30-9:30pm | Wednesday | 0 of 22 | Ike Silver | JKP112 |
Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Social Work, Business Research, Business Taxation, Business Analytics, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Marketing (Marketing Analytics), Social Entrepreneurship, Business Administration/Urban Planning, Business Administration/Systems Architecting and Engineering, Public Health/Social Entrepreneurship, Global Supply Chain Management
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
- Note: Sections 16542 and 16546 are for MBA students and other graduate studetns. Section 16544 is for MS Marketing students only. Section 16545 is for MS Business Analytics students only.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
16542D | 033 | Lecture | 11:00-12:20pm | Tue, Thu | 0 of 36 | Anthony Dukes | JKP104 | ||
16544D | 033 | Lecture | 5:00-6:20pm | Tue, Thu | 0 of 39 | Anthony Dukes | JKP104 | ||
16545D | 033 | Lecture | 11:00-12:20pm | Tue, Thu | 0 of 18 | Anthony Dukes | JKP104 | ||
16546D | 033 | Lecture | 5:00-6:20pm | Tue, Thu | 0 of 15 | Anthony Dukes | JKP104 |
Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Urban Planning, Business Administration/Real Estate Development, Business Administration/Systems Architecting and Engineering, Business Administration/Social Work, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Marketing (Marketing Analytics), Public Health/Social Entrepreneurship, Social Entrepreneurship, Business Analytics
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
16548D | 033 | Lecture | 12:30-1:50pm | Mon, Wed | 0 of 54 | Dinesh Puranam | JKP202 | ||
16549D | 033 | Lecture | 3:30-4:50pm | Mon, Wed | 0 of 54 | Dinesh Puranam | JKP210 |
Examination of marketing issues and challenges within a variety of business settings in the fashion, luxury goods and lifestyle sectors in the global marketplace.
- Prerequisite: 1 from (GSBA 509 or GSBA 528 or GSBA 509A)
- Restriction: Registration open to the following class level(s): Doctoral Student, Graduate Visitor, Master Student
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
16551D | 033 | Lecture | 2:00-3:20pm | Tue, Thu | 0 of 54 | Joseph Nunes | JKP204 |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department. Graded CR/NC.
- Note: Application required. Visit www.marshall.usc.edu/elective-course-guide/independent-study.
Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|---|
16556D | 033 | 1.0-5.0 | Lecture | TBA | TBA | 0 of 10 | Sivaramakrishnan Siddarth | OFFICE |
Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. Proposal, data collection, analyses, and written report. Graded CR/NC.
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
- Note: Application required. Visit www.marshall.usc.edu/elective-course-guide/independent-study.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
16558D | 033 | Lecture | TBA | TBA | 0 of 10 | Sivaramakrishnan Siddarth | OFFICE |
Independent research beyond normal course offerings. Proposal, research and written report/paper required. Graded CR/NC.
- Restriction: Registration open to the following class level(s): Master Student
- Note: Application required. Visit www.marshall.usc.edu/elective-course-guide/independent-study.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
16550D | 033 | Lecture | TBA | TBA | 0 of 10 | OFFICE | |||
16560D | 033 | Lecture | TBA | TBA | 0 of 10 | Sivaramakrishnan Siddarth | OFFICE |
Supervised on-the-job business experience in the field of marketing. (Curricular Practical Training.) Graded CR/NC.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Education, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Social Work, Business Administration/Planning, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Medicine/Business Administration, Law/Business Taxation, Marketing, Social Entrepreneurship
- Restriction: Registration open to the following class level(s): Master Student
- Note: Application required. Visit www.marshall.usc.edu/elective-course-guide/independent-study.
Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|---|
16557D | 033 | 0.5-1.0 | Lecture | TBA | TBA | 0 of 15 | Sivaramakrishnan Siddarth | OFFICE |
Individual or team project solving real business problems for an existing business entity, domestic and/or international. Proposal, field research, analyses and oral and written presentations. Graded CR/NC
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|---|
16565D | 033 | 0.5-3.0 | Lecture | TBA | TBA | 0 of 10 | OFFICE | |||
16566D | 033 | 1.5 | Lecture | TBA | TBA | 0 of 10 | Sivaramakrishnan Siddarth | OFFICE | ||
16567D | 033 | 2.0 | Lecture | TBA | TBA | 0 of 10 | OFFICE |
Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption.
- Restriction: Registration open to the following class level(s): Doctoral Student
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
16570R | 033 | Lecture | 10:00-12:50pm | Tuesday | 0 of 10 | Stephanie Tully | HOH706 |
Techniques for building and analyzing advanced quantitative analytical models. Develop and estimate various state-of-the-art models of consumer choice and firm decisions. Open only to Doctoral students.
- Restriction: Registration open to the following class level(s): Doctoral Student
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
16571R | 033 | Lecture | 1:00-3:50pm | Friday | 0 of 10 | Dina Mayzlin, Sha Yang | HOH706 |
Seminar. Review and discuss current research in Marketing. Presentations by faculty, visiting researchers, and advanced students. Open to Marshall Ph.D. students only. Graded CR/NC.
- Restriction: Registration open to the following major(s): Business Administration
- Restriction: Registration open to the following class level(s): Doctoral Student
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
16572D | 033 | Lecture | 12:00-12:50pm | Friday | 0 of 10 | Yanhao Wei | HOH706 |
Exploration of emerging topics, literature and research techniques in contemporary marketing.
- Restriction: Registration open to the following class level(s): Doctoral Student
Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|---|
Psychological Theories for Business Research | ||||||||||
16573R | 033 | 3.0 | Lecture | 2:00-4:50pm | Monday | 0 of 10 |