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Digital Media Management (DMM)
Explores the digital media environment, its sociohistorical evolution and the impact of digital technologies and media on practices within cultural and business ecosystems.
- Restriction: Registration open to the following major(s): Digital Media Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 20200D | 748 | Lecture | 5:00-6:30pm | Thursday | 16 of 30 | Joseph Itaya | ONLINE |   | |
| 20201D | 748 | Lecture | 7:00-8:30pm | Thursday | 14 of 30 | Joseph Itaya | ONLINE | | |
| 20202D | 748 | Lecture | 5:00-6:30pm | Tuesday | 16 of 30 | Joseph Itaya | ONLINE | |
Explores research methodologies and digital audience analytics, evaluating online audience needs and wants and focusing on data-driven and ethical decision making.
- Restriction: Registration open to the following major(s): Digital Media Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 20205D | 758 | Lecture | 5:00-6:30pm | Tuesday | 17 of 30 | Mahta Emrani | ONLINE | | |
| 20206D | 758 | Lecture | 5:00-6:30pm | Tuesday | 13 of 30 | Raymond Lutzky | ONLINE | | |
| 20207D | 758 | Lecture | 5:00-6:30pm | Tuesday | 16 of 30 | ONLINE | |
Examines digital media advertising sales technologies: digital advertising, media buying, digital asset performance measurement and data collection methodologies used for business planning.
- Restriction: Registration open to the following major(s): Digital Media Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 20210D | 748 | Lecture | 5:00-6:30pm | Wednesday | 22 of 30 | Anika Jackson | ONLINE | | |
| 20211D | 748 | Lecture | 6:30-8:00pm | Wednesday | 24 of 30 | Anika Jackson | ONLINE | |
Explores the evolution of digital media content, content categories in digital media, innovations in content production techniques and technologies and the digital distribution revolution.
- Restriction: Registration open to the following major(s): Digital Media Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 20215D | 758 | Lecture | 5:00-6:30pm | Wednesday | 22 of 30 | Anika Jackson | ONLINE | | |
| 20216D | 758 | Lecture | 6:30-8:00pm | Wednesday | 24 of 30 | Anika Jackson | ONLINE | |
Case studies and examples to ideate, create and evaluate cutting-edge techniques used to implement long-range strategies for ethical digital media management and marketing.
- Restriction: Registration open to the following major(s): Digital Media Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 20221D | 748 | Lecture | 5:00-6:30pm | Tuesday | 16 of 30 | Styles Akira | ONLINE | | |
| 20222D | 748 | Lecture | 6:30-8:00pm | Tuesday | 13 of 30 | Styles Akira | ONLINE | |
Examines personal leadership principles and practices applicable to digital media, focused on leading within organizations, building diverse, high-performing teams and delivering digital media initiatives.
- Restriction: Registration open to the following major(s): Digital Media Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 20225D | 758 | Lecture | 6:30-8:00pm | Tuesday | 15 of 30 | Jeffrey Thompson | ONLINE | | |
| 20226D | 758 | Lecture | 6:30-8:00pm | Tuesday | 13 of 30 | Caroline Leach | ONLINE | |
Covers the principles and skills needed to manage teams and projects within the digital media environment and achieve organizational goals through strategic planning.
- Restriction: Registration open to the following major(s): Digital Media Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 20230D | 748 | Lecture | 6:30-8:00pm | Wednesday | 21 of 30 | Caroline Leach | ONLINE | | |
| 20231D | 748 | Lecture | 6:30-8:00pm | Wednesday | 18 of 30 | Jeffrey Thompson | ONLINE | |
Covers principles and strategies for directing digital content across platforms to achieve organizational objectives beyond creating awareness, informing or entertaining.
- Restriction: Registration open to the following major(s): Digital Media Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 20235D | 758 | Lecture | 5:00-6:30pm | Wednesday | 20 of 30 | Styles Akira | ONLINE | | |
| 20236D | 758 | Lecture | 6:30-8:00pm | Wednesday | 19 of 30 | Styles Akira | ONLINE | |
Covers strategies to balance the needs of creating a user experience and content with the ethical imperatives of fostering equity, diversity and inclusion.
- Restriction: Registration open to the following major(s): Digital Media Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 20240D | 748 | Lecture | 5:00-6:30pm | Tuesday | 21 of 30 | Raymond Lutzky | ONLINE | | |
| 20241D | 748 | Lecture | 5:00-6:30pm | Wednesday | 18 of 30 | Raymond Lutzky | ONLINE | |
Explores how the platform economy is disrupting traditional marketplaces and industries with new, digital technologies and ways for optimizing outcomes from those changes.
- Restriction: Registration open to the following major(s): Digital Media Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 20245D | 758 | Lecture | 5:00-6:30pm | Wednesday | 17 of 30 | Raymond Lutzky | ONLINE | | |
| 20246D | 758 | Lecture | 6:30-8:00pm | Tuesday | 20 of 30 | ONLINE | |
Covers management of digital media innovation within digital media organizations and new entrepreneurial ventures, and ways for alleviating challenges to equity and diversity.
- Restriction: Registration open to the following major(s): Digital Media Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 20250D | 748 | Lecture | 5:00-6:30pm | Thursday | 12 of 30 | Ken Sterling | ONLINE | | |
| 20251D | 748 | Lecture | 6:30-8:00pm | Thursday | 13 of 30 | Ken Sterling | ONLINE | |
Students create an innovative idea or initiative that solves a problem or achieves a goal within a digital media organization or business unit.
- Restriction: Registration open to the following major(s): Digital Media Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 20255D | 758 | Lecture | 5:00-6:30pm | Thursday | 13 of 30 | Ken Sterling | ONLINE | | |
| 20256D | 758 | Lecture | 5:00-6:30pm | Thursday | 12 of 30 | Joseph Itaya | ONLINE | |