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Communication Management (CMGT)
- D class assignments for graduate students available; Email: gradasc@usc.edu.
- All graduate students (excluding PhDs) will be assessed a $200 per semester "ASCJ" Technology fee. There is no technology fee charged for the summer term. For more information on the technology fee, call 213-740-5297 or email asctech@usc.edu.
Production and distribution of information within large organizations; information networks, organization structure, control and decision-making functions. Resources necessary for effective organizational communication systems.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21701D | 169 | Lecture | TBA | TBA | 18 of 90 | ONLINE |   |
Theories, core concepts and practice in management of communication; analysis based on cases, structured and semi-structured data, historical research and participant observation.
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21702R | 001 | Lecture | 2:00-4:50pm | Tuesday | 58 of 58 | Brad Shipley,Monica Koyama | ANNL101 | | |
| 21703R | 001 | Lecture | 6:00-8:50pm | Tuesday | 58 of 58 | Brad Shipley,Monica Koyama | ASC204 | | |
| 21704R | 001 | Lecture | 2:00-4:50pm | Thursday | 38 of 58 | Brad Shipley,Monica Koyama | ANNL101 | |
Roles, responsibilities and requirements of communication functions within organizations; design and implementation of communication plans; strategic messaging for internal and external audiences.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21707D | 169 | Lecture | TBA | TBA | 57 of 80 | ONLINE | |
How work settings impact communication: social structures of communication, organizational culture, socialization, feedback, dissent and adaptation. Applications for all working professionals.
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21710R | 001 | Lecture | 6:00-8:50pm | Tuesday | 13 of 15 | Colleen Keough | ASC236 | Word (146277 KB) |  |
Examines images and image manipulation in communication, management and social control. Synthesizes work ranging from cognition and interpersonal behavior to mass media and popular culture.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21712D | 001 | Lecture | 6:00-8:50pm | Thursday | 6 of 20 | Daniel Durbin | ASC228 | |
Conceptual frameworks for analyses and visualization of information and data. Principles and strategies for data transformation, intermediate statistical analyses, data-based presentation, sense-making.
- Restriction: Registration open to the following major(s): Applied Communication Research, Communication Data Science, Communication Data Science, Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21713D | 001 | Lecture | 2:00-4:50pm | Tuesday | 15 of 18 | Liuning Zhou | ANN406 | | |
| 21714D | 001 | Lecture | 2:00-4:50pm | Thursday | 13 of 18 | Liuning Zhou | ANN210 | |
Theory and research on persuasion, value and attitude formation and change; implication for communication and behavior in various market and professional contexts.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21717D | 001 | Lecture | 2:00-4:50pm | Thursday | 5 of 20 | Sheila Murphy | ASC328 | | |
| 21719D | 169 | Lecture | TBA | TBA | 2 of 80 | ONLINE | |
Ethics for new media and technology. Leverages case studies, historical analysis, observational analysis. Equips data-oriented communication practitioners to be ethical stewards of data.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21721D | 001 | Lecture | 2:00-4:50pm | Wednesday | 16 of 20 | Morten Bay | ANN210 | |
Measurement and advanced data gathering and statistical analyses; data mining; data model formulation for prediction. Statistical inferences for and effective communication about solutions.
- Prerequisite: CMGT 540
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21722D | 001 | Lecture | 1:00-3:50pm | Monday | 18 of 18 | Mathew Curtis | ASC331 | | |
| 21723D | 001 | Lecture | 5:30-8:20pm | Monday | 18 of 18 | Mathew Curtis | ASC331 | | |
| 21724D | 001 | Lecture | 2:00-4:50pm | Monday | 13 of 18 | Courtney Pade | ASC240 | | |
| 21725D | 001 | Lecture | 2:00-4:50pm | Monday | 12 of 18 | Jessica Neff | ASC204 | |
Examines luxury fashion marketing communication, focusing on connecting with the audience. Topics include history of the industry, media channels, digital platforms and communicating values.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21726D | 001 | Lecture | 2:00-4:50pm | Monday | 20 of 20 | Alexis Brunswick | ASC231 | | |
| 21727D | 001 | Lecture | 5:30-8:20pm | Monday | 19 of 20 | Alexis Brunswick | ASC231 | |
Covers various segments of beauty, personal care and wellness brands and how they utilize communication strategies to differentiate products and persuade targeted consumers.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21730D | 758 | Lecture | 6:00-8:50pm | Wednesday | 6 of 20 | Jennifer Houghton | ANNL115 | |
Impact of television, satellites, computers, and other new technologies; competing theories about the role of technology in society; historical effects of introducing new technologies.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21739D | 001 | Lecture | 6:00-8:50pm | Wednesday | 7 of 20 | Dmitri Williams | ANN406 | |
Data collection and elementary statistical analysis in communication management. Methods include surveys, focus groups, content analysis, experiments, secondary data sources.
- Restriction: Registration open to the following major(s): Communication Management, Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21752D | 169 | Lecture | TBA | TBA | 23 of 90 | ONLINE | |
Communication strategies for product marketing and advertising; communication's role in developing domestic and international marketplaces; practical applications of persuasion theory.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21754D | 001 | Lecture | 2:00-4:50pm | Thursday | 20 of 24 | Marina Kosten | ANN209 | |
Explores how organizations combine values, culture, experience and markets to create meaning, engage audience and customers, and grow.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21757D | 001 | Lecture | 6:30-9:20pm | Tuesday | 8 of 20 | Simon Uwins | ANN309 | |
Understanding dynamics in entertainment markets enabled by emerging digital technologies; broad and niche strategies to target appropriate audiences, building audience engagement with entertainment content identities.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21766D | 001 | Lecture | 6:30-9:20pm | Thursday | 8 of 20 | Allan Gungormez | ANN405 | |
Focuses on management, production and distribution of scripted film, television and web stories to understand visual storytelling as a communicative strategy for advertising and education.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21767D | 001 | Lecture | 6:30-9:20pm | Thursday | 5 of 20 | Adam Fratto | ANN309 | |
Foundational and advanced practices for copywriting and related design incommunication; integrated analysis of concepts and pragmatics surrounding creativity forcommunication effectiveness
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21769D | 001 | Lecture | 6:00-8:50pm | Monday | 17 of 20 | Eric Markgraf | ANN409ABC | |
Analysis and development of online communication and marketing campaigns; exploration of current Internet best practices in social media, SEM, privacy, location-based marketing, and online measurement.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21770D | 001 | Lecture | 6:00-8:50pm | Monday | 17 of 20 | Rich Guest | ANN211 | | |
| 21771D | 001 | Lecture | 6:00-8:50pm | Tuesday | 17 of 20 | Mayanna Framroze | ANNL101 | |
Communication strategies in a global marketing environment; analysis of global – local challenges and opportunities; effective global integrated communication to create and sustain competitive advantage
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21772D | 001 | Lecture | 2:00-4:50pm | Thursday | 18 of 20 | Ted Skidmore | ASC240 | | |
| 21774D | 169 | Lecture | TBA | TBA | 30 of 80 | ONLINE | |
Global influences on linear and streaming television and theatrical. Case analyses of organizations and content focusing on interconnected partnerships and promotions to attract local audiences.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21777D | 001 | Lecture | 2:00-4:50pm | Tuesday | 15 of 20 | Ted Skidmore | ASC240 | |
Specialized writing for persuasive and strategic communication contexts. Intensive focus on public relations writing for print, online, broadcast, and social media.
- Crosslist: This course is offered by the PR department but may qualify for major credit in CMGT. To register, enroll in PR 562.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21559D | 169 | Lecture | TBA | TBA | 5 of 80 | OFFICE | |
Understanding of fundamental methodological issues about big data: types, platforms, tools, analysis techniques, and relevant theoretical frameworks.
- Restriction: Registration open to the following major(s): Applied Communication Research, Communication Data Science, Communication Data Science, Communication Management, Specialized Journalism
- Note: Section 21781 is for Communication Management students only. Please be mindful when requesting d-clearances to register.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21781D | 001 | Lecture | 6:00-8:50pm | Monday | 23 of 24 | Ben Lee,Suki Wang | ASC228 | | |
| 21782D | 001 | Lecture | 6:30-9:20pm | Thursday | 20 of 20 | Drew Shackleton | ANN210 | |
Students master skills and strategies to distinguish the truly influential from the merely popular, manage international influencer campaigns and develop successful influencers.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21786D | 001 | Lecture | 6:00-8:50pm | Wednesday | 23 of 28 | Freddy Nager | ANN210 | Word (582015 KB) | |
| 21787D | 001 | Lecture | 6:00-8:50pm | Tuesday | 22 of 28 | Freddy Nager | ANN210 | Word (582015 KB) | |
How to use effective organizational communication to facilitate crisis prevention, provide leadership during a crisis and manage organizational change.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21793D | 169 | Lecture | TBA | TBA | 18 of 80 | ONLINE | |
Theoretical foundations of social marketing and entertainment education; uses of dramatic serials, telenovelas and animation to promote human rights; program design, evaluation.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21800D | 001 | Lecture | 2:00-4:50pm | Monday | 19 of 32 | Marina Kosten,Liuning Zhou | ANNL116 | |
Examination of social scientific theory and research on patterns of media content; effects of mass media exposure on individuals and society; and industry practices.
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21803R | 001 | Lecture | 6:00-8:50pm | Monday | 22 of 32 | David Craig,Monica Koyama | ASC204 | |
Conceptualization of client research problems: sampling and segmentation; advanced questionnaire design; audience observation; quantitative-qualitative analyses and synthesis; effective communication of findings and solutions.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21804D | 001 | Lecture | 6:30-9:20pm | Monday | 18 of 18 | Austin Roy | ANN209 | | |
| 21805D | 001 | Lecture | 6:00-8:50pm | Thursday | 16 of 18 | Leah Gunn | ANNL116 | | |
| 21807D | 169 | Lecture | TBA | TBA | 3 of 80 | ONLINE | |
How to communicate through storytelling in contemporary culture. Strategic story development for brands, for self-branding, and for social impact. Story creation utilizes narrative theories and workshop-style participatory activities.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21808D | 001 | Lecture | 6:00-8:50pm | Wednesday | 16 of 20 | Mayanna Framroze | ANNL101 | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the school. Graded CR/NC.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21810D | 001 | Lecture | TBA | TBA | 0 of 25 | Ben Lee | OFFICE | | |
| 21811D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21812D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21813D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21814D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | |
Field experience in applying communication principles to settings in organizations, campaigns, or other contexts; analysis and assessment of issues and problems.
- Restriction: Registration open to the following major(s): Global Communication, Communication Management, Communication, Digital Social Media, Public Diplomacy (Practitioner and Mid-Career Professional),, Public Diplomacy
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
- Note: Section 21822 is with Prof. Ben Lee.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 21821D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 35 | Ben Lee | OFFICE | | |
| 21822D | 001 | 1.0 | Lecture | TBA | TBA | 3 of 25 | Daniela Baroffio | OFFICE | | |
| 21823D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21824D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21826D | 166 | 1.0 | Lecture | TBA | TBA | 0 of 25 | Ben Lee | OFFICE | |
Communication management research project design and execution - thesis formulation, literature review, methods choice and instrument design. Analysis and reporting with appropriate quantitative or qualitative techniques.
- Prerequisite: CMGT 501 and CMGT 540
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21833D | 001 | Lecture | TBA | TBA | 0 of 18 | Ben Lee | OFFICE | | |
| 21834D | 001 | Lecture | TBA | TBA | 2 of 18 | Brad Shipley | OFFICE | | |
| 21837D | 169 | Lecture | TBA | TBA | 0 of 20 | ONLINE | |
Communication management research project design and execution - thesis formulation, literature review, methods choice and instrument design. Analysis and reporting with appropriate quantitative or qualitative techniques.
- Prerequisite: CMGT 597A
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21838D | 001 | Lecture | 2:00-3:40pm | Wednesday | 0 of 18 | Ben Lee | OFFICE | | |
| 21839D | 001 | Lecture | 6:00-7:40pm | Wednesday | 0 of 18 | Ben Lee | ASC236 | | |
| 21840D | 001 | Lecture | 2:00-3:40pm | Wednesday | 1 of 18 | Brad Shipley | OFFICE | | |
| 21841D | 001 | Lecture | 6:00-7:40pm | Wednesday | 1 of 18 | Brad Shipley | ASCG34 | | |
| 21842D | 169 | Lecture | TBA | TBA | 1 of 20 | ONLINE | |
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| AI, Generative AI and Modern Communication Technologies | ||||||||||
| 21843D | 001 | 4.0 | Lecture | 6:00-8:50pm | Monday | 19 of 20 | Shub A | ANNL101 | PDF (336400 KB) | |
| AI, Generative AI and Modern Communication Technologies | ||||||||||
| 21845D | 001 | 4.0 | Lecture | 6:00-8:50pm | Tuesday | 2 of 20 | Shub A | ANNL115 | PDF (336400 KB) | |