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Biopharmaceutical Marketing (BPMK)
Understand product positioning, timing and market opportunities. Key message development and communication pathways including digital advertising. Write and integrate an advertising and marketing plan.
- Note: Visit bpmk.usc.edu for class meeting dates.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 49295D | 005 | Lecture | TBA | TBA | 30 of 50 | John Park, Ken Wong | OFFICE & ONLINE |   |
Comprehensive analysis of the payer environment and health technology assessment bodies and strategies and brand planning activities to enhance product uptake, value and formulary coverage.
- Note: Visit bpmk.usc.edu for class meeting dates.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 49291D | 005 | Lecture | TBA | TBA | 29 of 50 | John Stofko | OFFICE & ONLINE | |
Hands-on development of a competitive value-based pricing model for a biopharmaceutical product from initial global commercial launch and throughout the product lifecycle.
- Note: Visit bpmk.usc.edu for class meeting dates.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 49292D | 005 | Lecture | TBA | TBA | 30 of 50 | John Stofko | OFFICE & ONLINE | |