Principles of Consumer Psychology
Section 52683
- Session Dates (session code 393)
- First day of classes:
- Monday, September 2, 2024
- Last day to add:
- Monday, September 23, 2024
- Last day to change to Pass/No Pass:
- Monday, September 23, 2024
- Last day to drop without a mark of "W" and receive a refund:
- Monday, September 23, 2024
- Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
- Thursday, October 17, 2024
- Last day to drop with a mark of "W":
- Monday, November 25, 2024
- Last day of classes:
- Sunday, December 15, 2024
- End of session:
- Sunday, December 15, 2024
- Book List Prices and book list are subject to change.
- Ries. Positioning (Foreword Kotler). (Required)
ISBN: 9780071373586
New: $22.00
Used: $16.50
Rental: $16.50 (New), $8.80 (Used) - Zaltman. How Customers Think. (Required)
ISBN: 9781578518265
New: $35.00
Used: $26.25
Rental: $14.00 (Used) - Ries. Positioning: The Battle for Your Mind. (Required)
ISBN: 9780071705875
eBook: $14.75
- Ries. Positioning (Foreword Kotler). (Required)