USC Schedule of Classes

Fall 2024

classes begin
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Marketing 525:

Consumer Behavior (3.0 units)

Analyze theories of consumer behavior and their relevance to the modern marketplace; examine psychological, social, and cultural factors influencing consumers across contexts.
  • Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Urban Planning, Business Administration/Real Estate Development, Business Administration/Systems Architecting and Engineering, Business Administration/Social Work, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Marketing (Marketing Analytics), Public Health/Social Entrepreneurship, Social Entrepreneurship
  • Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
  • Note: Section 16525 is for MBAs and other graduate students. Section 16524 is for MS Marketing students. Please be mindful of registering for the correct section for your program.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16524D033Lecture2:00-3:20pmTue, Thu
11 of 11
Kristin DiehlJKP102notesession dates
16525R033Lecture2:00-3:20pmTue, Thu37 of 43 (1 on waitlist)Kristin DiehlJKP102notesession dates
Information accurate as of December 8, 2024 7:50 pm.
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