Marketing 402:
Introduction to Marketing Analytics (4.0 units)
Analyze marketing data and develop actionable insights to guide marketing decisions. Apply statistical tools, machine learning, and economic analysis to digital marketing problems.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
16508R | 001 | Lecture | 10:00-11:50am | Tue, Thu | 44 of 48 | Yanhao Wei | JFF322 | PDF (219475 KB) | |
16509R | 001 | Lecture | 12:00-1:50pm | Tue, Thu | Canceled | Dina Mayzlin |