collapse allexpand all
Public Relations Innovation, Strategy and Management (PRSM)
Explores the contemporary practices of branding, advertising and public relations, and their expanding role in the development of multichannel communication campaign plans.
- Restriction: Registration open to the following major(s): Public Relations Innovation, Strategy and Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 70400D | 748 | Lecture | 5:00-6:30pm | Tuesday | 20 of 30 | Tina Vennegaard | ONLINE |   | |
| 70401D | 748 | Lecture | 5:00-6:30pm | Tuesday | 21 of 30 | Ronald Piovesan | ONLINE | |
Explores the evaluation of research and analysis methods, generating data insights and creating compelling and accurate stories using data visualization techniques.
- Restriction: Registration open to the following major(s): Public Relations Innovation, Strategy and Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 70405D | 758 | Lecture | 5:00-6:30pm | Tuesday | 18 of 30 | Prash Sabharwal | ONLINE | | |
| 70406D | 758 | Lecture | 5:00-6:30pm | Tuesday | 19 of 30 | Ashley Baxter | ONLINE | |
Introduces brand storytelling through the creation of content across multiple channels and platforms using applicable tools, focusing on design and layout.
- Restriction: Registration open to the following major(s): Public Relations Innovation, Strategy and Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 70420D | 748 | Lecture | 5:00-6:30pm | Wednesday | 20 of 30 | Dana Strokovsky | ONLINE | | |
| 70421D | 748 | Lecture | 6:30-8:00pm | Wednesday | 17 of 30 | Dana Strokovsky | ONLINE | | |
| 70422D | 748 | Lecture | 6:30-8:00pm | Wednesday | 15 of 30 | Annelise Bamberg | ONLINE | |
Covers brand storytelling through the creation of content across multiple channels and platforms using applicable tools, with a focus on image, audio and video elements.
- Prerequisite: PRSM 520
- Restriction: Registration open to the following major(s): Public Relations Innovation, Strategy and Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 70425D | 758 | Lecture | 5:00-6:30pm | Wednesday | 15 of 30 | Dana Strokovsky | ONLINE | | |
| 70426D | 758 | Lecture | 6:30-8:00pm | Wednesday | 16 of 30 | Dana Strokovsky | ONLINE | | |
| 70427D | 758 | Lecture | TBA | Wednesday | 17 of 30 | Selina Smith | ONLINE | |
Explores employee communication strategies, tools and channels used to engage employees and develop them as brand advocates in support of organizational purpose and goals.
- Restriction: Registration open to the following major(s): Public Relations Innovation, Strategy and Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 70430D | 748 | Lecture | 6:30-8:00pm | Tuesday | 11 of 30 | Clarissa Beyah | ONLINE | | |
| 70431D | 748 | Lecture | 6:30-8:00pm | Tuesday | 12 of 30 | Blythe Yee | ONLINE | |
Covers the development of comprehensive social media advertising strategies that maximize budgets, ethically target their audiences and meet the goals of communication campaigns.
- Restriction: Registration open to the following major(s): Public Relations Innovation, Strategy and Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 70435D | 758 | Lecture | 5:00-6:30pm | Tuesday | 24 of 30 | Steve Caplan | ONLINE | |
Explores best practices for brand communication, social issue engagement and advocacy, value alignment, guiding stakeholders on purpose communication and planning purpose-led campaigns or projects.
- Restriction: Registration open to the following major(s): Public Relations Innovation, Strategy and Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 70450D | 748 | Lecture | 5:00-6:30pm | Thursday | 6 of 30 | Burghardt Tenderich | ONLINE | |
Explores impacts of emerging technologies, innovation and organizational culture concepts and the centrality of emerging technologies in shaping the digital future.
- Restriction: Registration open to the following major(s): Public Relations Innovation, Strategy and Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 70455D | 758 | Lecture | 5:00-6:30pm | Thursday | 5 of 30 | Burghardt Tenderich | ONLINE | |