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Public Relations (PR)
- D class assignments for undergraduates available; URL: https://annenberg.usc.edu/dclearance.
- D class assignments for graduate students available; Email: gradasc@usc.edu.
- All graduate students (excluding PhDs) will be assessed a $200 per semester "ASCJ Technology fee." There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions.
Focus on the unique writing requirements of social, online, broadcast, print and other media in public relations/advertising; emphasis on judgment, context and audience understanding.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21069D | 001 | Lecture | 3:30-6:50pm | Monday | 18 of 18 | Jennifer Floto | ANN413 |   | |
| 21070D | 001 | Lecture | 6:00-9:20pm | Thursday | 15 of 15 | Eugene Legaspi Jr | ANN308 | PDF (341435 KB) |  |
| 21071D | 001 | Lecture | 9:00-12:20pm | Monday | 18 of 18 | Toni Albertson | ANN413 | | |
| 21072D | 001 | Lecture | 9:00-12:20pm | Thursday | 15 of 16 | Sam Youngman | ANN413 | | |
| 21073D | 001 | Lecture | 9:00-12:20pm | Monday | 20 of 20 | Lisa Tush | ANN308 | | |
| 21074D | 001 | Lecture | 5:30-8:50pm | Monday | 16 of 16 | Joshua Rubenstein | ANN308 | |
Strategies/practices in the growing field of public relations and advertising, including landmark cases, campaign planning; special emphasis on historical roots, current and future practice.
- Note: Non-majors who are interested in enrolling in PR 250: Strategic Public Relations: An Introduction must have at least a 2.5 GPA.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21184D | 060 | Lecture | 5:30-8:50pm | Wednesday | 21 of 23 | Clarissa Beyah | ONLINE | | |
| 21186D | 001 | Lecture | 9:00-12:20pm | Wednesday | 21 of 21 | Shira Fine | ANN305 | PDF (199600 KB) | |
| 21187D | 001 | Lecture | 6:30-9:50pm | Wednesday | 24 of 24 | Jose Zavala | ANN408 | | |
| 21188D | 001 | Lecture | 6:00-9:20pm | Wednesday | 24 of 24 | Jennifer McCabe | ANN405 | |
History and development of advertising; basic advertising campaigns showing relationships of marketing, creative, print and electronic media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21145D | 001 | Lecture | 6:30-9:50pm | Monday | 23 of 25 | Lauren Bradford | ANN209 | | |
| 21146D | 001 | Lecture | 6:30-9:50pm | Tuesday | 27 of 26 | Matt Augustin | ANN406 | PDF (602866 KB) | |
| 21147D | 001 | Lecture | 6:00-9:20pm | Thursday | 22 of 25 | Vance Kim | ASC231 | Word (569695 KB) | |
Introduction to media relations, social media and influencer engagement; intensive writing and creating multimedia content for traditional, emerging and social media.
- Prerequisite: PR 209 and PR 250
- Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21190D | 001 | Lecture | 9:00-12:20pm | Monday | 18 of 18 | Nan Sumski | ANN307 | | |
| 21192D | 001 | Lecture | 3:00-6:20pm | Tuesday | 18 of 18 | Kate Jacobs | ANN413 | |
Advanced course in writing, digital content and multimedia creation; production of communications collateral for social and owned media channels targeting an array of audiences.
- Prerequisite: PR 351A
- Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21201D | 001 | Lecture | 6:00-9:20pm | Thursday | 13 of 16 | Darryl Ryan | ANN307 | | |
| 21202D | 001 | Lecture | 12:30-3:50pm | Thursday | 16 of 16 | Stefan Pollack | ANN413 | | |
| 21204D | 001 | Lecture | 4:00-7:20pm | Thursday | 17 of 17 | Hayley Burgess | ANN413 | PDF (373225 KB) | |
| 21205D | 001 | Lecture | 2:00-5:20pm | Wednesday | 18 of 18 | Jennifer de la Fuente | ANN413 | PDF (346766 KB) | |
Apply contemporary research methods to create actionable insights for integrated, multi-channel communication campaigns, including social media monitoring, measurement and evaluation.
- Prerequisite: PR 351A
- Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21308D | 001 | Lecture | 9:00-12:20pm | Monday | 25 of 25 | Shruti Saini | ANN405 | | |
| 21309D | 001 | Lecture | 6:00-9:20pm | Wednesday | 21 of 21 | Laura Jackson | ASC240 | | |
| 21310D | 001 | Lecture | 6:00-9:20pm | Wednesday | 15 of 20 | Jasmine Hester | ANN211 | | |
| 21311D | 001 | Lecture | 6:00-9:20pm | Wednesday | 14 of 20 | Dave Quast | ASC328 | PDF (435412 KB) | |
Relationship between public relations/advertising and other organizational disciplines; understanding business goals and objectives; economic literacy; financial/investor relations; how PR/communication agencies are built and managed.
- Prerequisite: PR 351A
- Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21241D | 001 | Lecture | 2:00-5:20pm | Monday | 15 of 16 | David Stamper | ANN305 | | |
| 21242D | 001 | Lecture | 6:00-9:20pm | Monday | 8 of 16 | David Stamper | ANN305 | | |
| 21243D | 001 | Lecture | 9:00-12:20pm | Wednesday | 15 of 16 | Melanie Cherry | ANNL115 | | |
| 21244D | 001 | Lecture | 9:00-12:20pm | Thursday | 14 of 16 | Melanie Cherry | ANN209 | |
Learn how to develop an idea and transform that idea to create advertisements that cut through the clutter and communicate persuasively.
- Prerequisite: PR 340
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21248D | 001 | Lecture | 6:00-9:20pm | Thursday | 21 of 21 | Zachary Jerome | ASC331 | |
An extensive overview of the Lifestyle Public Relations category with special emphasis on social media, non-traditional influencers and audience segmentation.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21185D | 001 | Lecture | 6:30-9:50pm | Wednesday | 25 of 30 | Jennifer Floto | ANNL115 | |
Examines the role of food, food-related communication and media in our daily lives, our various cultures and our local, national and global economy.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21158D | 001 | Lecture | 9:00-12:20pm | Thursday | 23 of 30 | Dena Brummer | ASC240 | PDF (469792 KB) | |
In-depth study of methods for planning, managing and evaluating strategic communication campaigns; critical analysis of contemporary cases; development of campaigns for real world clients.
- Prerequisite: PR 351B and PR 463
- Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21268D | 001 | Lecture | 6:00-9:20pm | Wednesday | 11 of 13 | Stephen Jones | ANN305 | |
Sports Public Relations isn't only getting press for a team or player; it's managing communications among influencers. Complements overview course giving students advanced look at practitioners' role with professional athletes.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21269D | 001 | Lecture | 6:30-9:50pm | Tuesday | 26 of 26 | Matthew Dianella | ASC240 | |
Introduction to the field of sports information and promotion, including lectures, media assignments, role-playing, and presentations by sports professionals.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21275D | 001 | Lecture | 6:30-8:10pm | Tuesday | 23 of 25 | Jeff Moeller | ANN210 | |
Introduction to the specialized field of public relations for non-profit and non-governmental organizations; emphasis on case studies, strategic and critical thinking, and campaign development.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21278D | 001 | Lecture | 6:00-9:20pm | Thursday | 14 of 16 | Zahra Nealy | ANN405 | PDF (407232 KB) | |
Application of public relations principles to the context of political campaigns; emphasis on message development and delivery; relationship between candidate, news media, and electorate.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21280D | 001 | Lecture | 2:00-5:20pm | Wednesday | 13 of 26 | Daniel Schnur | ANNL115 | PDF (380603 KB) | |
PR 478: Social Media Analytics: Data and Content Creation for Real-time Public Relations (4.0 units)
Application of monitoring tools to become social media analysts and real-time content creators; interpretation of large data sets drawn from the social web; understanding of how to present data visually for optimal impact.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21316D | 001 | Lecture | 2:00-5:20pm | Tuesday | 19 of 20 | Matthew Le Veque | ANN305 | |
Hands-on lab; producing multimedia content; basic principles of design; tools and techniques to create digital images and layouts.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21320D | 001 | Lecture | 11:00-1:20pm | Wednesday | 17 of 17 | Jennifer de la Fuente | ANN413 | PDF (382481 KB) | |
Hands-on lab; audio/video tools for conceiving, shooting, editing, delivering and archiving compelling stories for online audiences; personal brand building; digital storytelling trends and applications.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21075R | 001 | Lecture | 3:30-5:10pm | Monday | 16 of 16 | Jonathon Stearns | ANN308 | PDF (365676 KB) | |
Individual research and readings. Not available for graduate credit.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21402D | 001 | Lecture | TBA | TBA | 0 of 1 | Eunjin (Anna) Kim | OFFICE | | |
| 21403D | 001 | Lecture | TBA | TBA | 0 of 1 | Fred Cook | OFFICE | | |
| 21406D | 001 | Lecture | TBA | TBA | 0 of 1 | Jennifer Floto | OFFICE | | |
| 21413D | 001 | Lecture | TBA | TBA | 0 of 1 | Matthew Le Veque | OFFICE | | |
| 21424D | 001 | Lecture | TBA | TBA | 0 of 1 | Burghardt Tenderich | OFFICE | | |
| 21426D | 001 | Lecture | TBA | TBA | 0 of 1 | Jay Wang | OFFICE | | |
| 21428D | 001 | Lecture | TBA | TBA | 0 of 1 | Aimei Yang | OFFICE | | |
| 21429D | 001 | Lecture | TBA | TBA | 0 of 1 | Robert Kozinets | OFFICE | | |
| 21450D | 001 | Lecture | TBA | TBA | 1 of 1 | Melanie Cherry | OFFICE | | |
| 21454D | 001 | Lecture | TBA | TBA | 0 of 1 | Gordon Stables | OFFICE | | |
| 21455D | 001 | Lecture | TBA | TBA | 0 of 1 | Clarissa Beyah | OFFICE | |
Selected topics in public relations.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| Strategic Communications in Election 2024: Advertising, PR and Messaging | ||||||||||
| 21444D | 001 | 4.0 | Lecture | 2:00-5:20pm | Thursday | 22 of 26 | Daniel Schnur,Steve Caplan | ANNL115 | | |
| Practicum for PR Media Center Production | ||||||||||
| 21445D | 001 | 1.0 | Lecture | TBA | TBA | 8 of 8 | Lacey Banis | ANN102 | PDF (262593 KB) | |
| Practicum for PR Media Center Production | ||||||||||
| 21446D | 001 | 2.0 | Lecture | TBA | TBA | 4 of 8 | Lacey Banis | ANN102 | PDF (262883 KB) | |
Explores the practice of public relations and advertising in a broader strategic communication and digital context; emphasizing strategy, critical thinking and problem solving.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21491D | 001 | Lecture | 2:00-4:30pm | Tuesday | 19 of 19 | Burghardt Tenderich | ANN408 | | |
| 21492D | 001 | Lecture | 6:30-9:00pm | Monday | 17 of 17 | Dotty Diemer | ANN211 | | |
| 21493D | 001 | Lecture | 6:30-9:00pm | Thursday | 13 of 17 | Joe Monestere | ANN211 | | |
| 21494D | 001 | Lecture | 6:30-9:00pm | Thursday | 20 of 20 | Ashley Owen | ASC228 | | |
| 21497D | 001 | Lecture | 6:00-8:30pm | Monday | 19 of 20 | Kevin Mardesich | ASC228 | |
Provides the foundations of quantitative research methods, the basics of storytelling with data and critical thinking skills in public relations, advertising and related fields.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21314D | 001 | Lecture | 6:30-9:00pm | Monday | 17 of 20 | Laura Jackson | ASC240 | | |
| 21315D | 001 | Lecture | 6:30-9:00pm | Thursday | 8 of 15 | Dave Quast | ANN406 | PDF (447222 KB) | |
| 21317D | 001 | Lecture | 2:00-4:30pm | Thursday | 18 of 18 | Eunjin (Anna) Kim | ASC240 | | |
| 21319D | 001 | Lecture | 6:00-8:30pm | Thursday | 16 of 18 | Eunjin (Anna) Kim | ASC240 | | |
| 21324D | 001 | Lecture | 3:00-5:30pm | Monday | 23 of 23 | Lori Collins-Jarvis | ANN307 | |
Provides student training with cutting-edge digital research methods and applied data analytic skills relevant to current and future public relations and advertising practices.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21312D | 001 | Lecture | 1:00-3:30pm | Monday | 9 of 15 | Aimei Yang | ANN309 | |
Conceptualization and creation of strategic, research-based, primarily image and video multimedia content for use by organizations of all types.
- Prerequisite: PR 524
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21322D | 001 | Lecture | 6:30-9:00pm | Thursday | 15 of 15 | Morgan Keller | ANN409ABC | | |
| 21326D | 001 | Lecture | 12:00-2:30pm | Friday | 13 of 15 | Annelise Bamberg | ANN409ABC | | |
| 21328D | 001 | Lecture | 3:00-5:30pm | Thursday | 16 of 16 | Matthew Le Veque | ANN409ABC | |
Teaches persuasive writing for practitioners in public relations, advertising, influencer relations and brand activation through in-class writing drills with and without deadline pressure.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21489D | 001 | Lecture | 1:00-3:30pm | Thursday | 16 of 17 | Evan Pondel | ANN308 | | |
| 21490D | 001 | Lecture | 3:30-6:00pm | Wednesday | 14 of 15 | Lisa Tush | ANN308 | | |
| 21554D | 001 | Lecture | 6:30-9:00pm | Wednesday | 13 of 15 | Kate Jacobs | ANN413 | | |
| 21555D | 001 | Lecture | 6:30-9:00pm | Wednesday | 10 of 15 | Jacqueline Liu | ANN308 | | |
| 21556D | 001 | Lecture | 7:00-9:30pm | Monday | 13 of 15 | Jennifer Floto | ANN413 | | |
| 21558D | 001 | Lecture | 6:30-9:00pm | Tuesday | 17 of 17 | Melissa Robinson | ANN413 | |
Concept of branding, including brand definition, brand engagement, brand management and the role of public relations in creating brand value.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21561D | 001 | Lecture | 6:00-8:30pm | Tuesday | 19 of 20 | Scott Kronick | ANN405 | | |
| 21562D | 001 | Lecture | 6:00-8:30pm | Wednesday | 14 of 20 | Serena Watson | ASC331 | |
In-depth study of the creation and protection of reputations for entertainment properties of all types and the characteristics that distinguish it from other disciplines.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21564D | 001 | Lecture | 6:00-8:30pm | Thursday | 19 of 20 | Jennie O'Hagan | ASC328 | Word (90542 KB) | |
Practical and theoretical survey of the public relations profession as it is currently practiced, providing a social/contextual backdrop for further study of the field.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21599D | 169 | Lecture | TBA | Tuesday | 23 of 80 | Laura Jackson | ONLINE | |
Learn all aspects of corporate communications and reputation management through real-time news analysis, cases and senior guest speakers from the world's largest, most admired companies.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21597D | 001 | Lecture | 6:30-9:00pm | Monday | 13 of 20 | Kirk Stewart | ANN408 | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21463D | 001 | Lecture | TBA | TBA | 0 of 1 | Melanie Cherry | OFFICE | | |
| 21464D | 001 | Lecture | TBA | TBA | 0 of 1 | Jay Wang | OFFICE | | |
| 21524D | 001 | Lecture | TBA | TBA | 0 of 1 | Clarissa Beyah | OFFICE | | |
| 21621D | 001 | Lecture | TBA | TBA | 0 of 1 | Robert Kozinets | OFFICE | | |
| 21622D | 001 | Lecture | TBA | TBA | 0 of 1 | Eunjin (Anna) Kim | OFFICE | | |
| 21636D | 001 | Lecture | TBA | TBA | 0 of 1 | Fred Cook | OFFICE | | |
| 21642D | 001 | Lecture | TBA | TBA | 0 of 1 | Burghardt Tenderich | OFFICE | | |
| 21644D | 001 | Lecture | TBA | TBA | 0 of 1 | Jennifer Floto | OFFICE | | |
| 21649D | 001 | Lecture | TBA | TBA | 0 of 1 | Aimei Yang | OFFICE | | |
| 21654D | 001 | Lecture | TBA | TBA | 1 of 1 | Matthew Le Veque | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21060D | 001 | Lecture | TBA | TBA | 1 of 1 | Jennifer Floto | OFFICE | | |
| 21061D | 001 | Lecture | TBA | TBA | 2 of 2 | Burghardt Tenderich | OFFICE | | |
| 21063D | 001 | Lecture | TBA | TBA | 1 of 1 | Melanie Cherry | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21665D | 001 | Lecture | TBA | TBA | 1 of 1 | Jennifer Floto | OFFICE | |
Leadership workshop inspires stepping outside of comfort zones to be braver and more creative. Encourages discovery of leadership potential by exploring new ideas and challenges.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21676D | 001 | Lecture | 6:00-8:30pm | Tuesday | 16 of 16 | Fred Cook | ANN211 | | |
| 21679D | 001 | Lecture | 2:00-4:30pm | Tuesday | 11 of 16 | Fred Cook | ANN211 | |
Seminar in selected topics in journalism.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| Branding and Popular Culture through Partnerships, Activation, Celebrity and Digital Influencers | ||||||||||
| 21526D | 001 | 3.0 | Lecture | 6:00-8:30pm | Tuesday | 16 of 20 | Adam Smith | ANN305 | Word (566870 KB) | |
| Research Seminar on Networked Social Influence | ||||||||||
| 21553D | 001 | 4.0 | Lecture | 4:30-7:50pm | Monday | 4 of 10 | Dmitri Williams,Aimei Yang | ANN309 | PDF (461181 KB) | |