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Public Relations (PR)
- D class assignments for undergraduates available; URL: https://annenberg.usc.edu/dclearance.
- D class assignments for graduate students available; Email: gradasc@usc.edu.
- All graduate students (excluding PhDs) will be assessed a $150 per semester "ASCJ Technology fee." There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions.
Focus on the unique writing requirements of social, online, broadcast, print and other media in public relations/advertising; emphasis on judgment, context and audience understanding.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21069D | 001 | Lecture | 3:30-6:50pm | Monday | 16 of 16 | Jennifer Floto | ANN413 | ||
21070D | 001 | Lecture | 6:00-9:20pm | Thursday | 10 of 16 | ANN308 | |||
21071D | 001 | Lecture | 9:00-12:20pm | Monday | 16 of 16 | ANN413 | |||
21072D | 001 | Lecture | 9:00-12:20pm | Thursday | 6 of 16 | ANN413 | |||
21073D | 001 | Lecture | 9:00-12:20pm | Monday | 10 of 16 | ANN308 | |||
21074D | 001 | Lecture | 5:30-8:50pm | Monday | 16 of 16 | ANN308 |
Strategies/practices in the growing field of public relations and advertising, including landmark cases, campaign planning; special emphasis on historical roots, current and future practice.
- Note: Non-majors who are interested in enrolling in PR 250: Strategic Public Relations: An Introduction must have at least a 2.5 GPA.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21184D | 060 | Lecture | 5:30-8:50pm | Wednesday | 12 of 20 | Clarissa Beyah | ONLINE | ||
21186D | 001 | Lecture | 9:00-12:20pm | Wednesday | 19 of 20 | ASCG38 | |||
21187D | 001 | Lecture | 6:30-9:50pm | Wednesday | 4 of 20 | ANN408 | |||
21188D | 001 | Lecture | 6:00-9:20pm | Wednesday | 13 of 20 | ANN405 |
History and development of advertising; basic advertising campaigns showing relationships of marketing, creative, print and electronic media.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21145R | 001 | Lecture | 6:30-9:50pm | Monday | 24 of 25 | ANN406 | |||
21146R | 001 | Lecture | 6:30-9:50pm | Tuesday | 24 of 25 | ANN406 | |||
21147R | 001 | Lecture | 6:00-9:20pm | Thursday | 14 of 25 | ASC231 |
Introduction to media relations, social media and influencer engagement; intensive writing and creating multimedia content for traditional, emerging and social media.
- Prerequisite: PR 209 and PR 250
- Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21190D | 001 | Lecture | 9:00-12:20pm | Monday | 16 of 16 | ANN307 | |||
21192D | 001 | Lecture | 3:00-6:20pm | Tuesday | 15 of 16 | ANN413 |
Advanced course in writing, digital content and multimedia creation; production of communications collateral for social and owned media channels targeting an array of audiences.
- Prerequisite: PR 351A
- Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21201R | 001 | Lecture | 6:00-9:20pm | Thursday | 16 of 16 | ANN307 | |||
21202R | 001 | Lecture | 12:30-3:50pm | Thursday | 16 of 16 | ANN413 | |||
21204R | 001 | Lecture | 4:00-7:20pm | Thursday | 16 of 16 | ANN413 | |||
21205R | 001 | Lecture | 2:00-5:20pm | Wednesday | 16 of 16 | ANN308 |
Apply contemporary research methods to create actionable insights for integrated, multi-channel communication campaigns, including social media monitoring, measurement and evaluation.
- Prerequisite: PR 351A
- Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21308R | 001 | Lecture | 9:00-12:20pm | Monday | 20 of 20 | ANN405 | |||
21309R | 001 | Lecture | 6:00-9:20pm | Wednesday | 20 of 20 | ASC240 | |||
21310R | 001 | Lecture | 6:00-9:20pm | Wednesday | 19 of 20 | ASCG38 | |||
21311R | 001 | Lecture | 6:00-9:20pm | Wednesday | 19 of 20 | ASC328 |
Relationship between public relations/advertising and other organizational disciplines; understanding business goals and objectives; economic literacy; financial/investor relations; how PR/communication agencies are built and managed.
- Prerequisite: PR 351A
- Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21241R | 001 | Lecture | 2:00-5:20pm | Monday | 15 of 16 | ANN305 | |||
21242R | 001 | Lecture | 6:00-9:20pm | Monday | 12 of 16 | ANN305 | |||
21243R | 001 | Lecture | 9:00-12:20pm | Wednesday | 16 of 16 | Melanie Cherry | ANNL115 | ||
21244R | 001 | Lecture | 9:00-12:20pm | Thursday | 14 of 16 | Melanie Cherry | ANN209 |
An extensive overview of the Lifestyle Public Relations category with special emphasis on social media, non-traditional influencers and audience segmentation.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21185R | 001 | Lecture | 6:30-9:50pm | Wednesday | 30 of 30 | Jennifer Floto | ANNL115 |
In-depth study of methods for planning, managing and evaluating strategic communication campaigns; critical analysis of contemporary cases; development of campaigns for real world clients.
- Prerequisite: PR 351B and PR 463
- Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21268R | 001 | Lecture | 6:00-9:20pm | Wednesday | 11 of 13 | ANN305 |
Sports Public Relations isn't only getting press for a team or player; it's managing communications among influencers. Complements overview course giving students advanced look at practitioners' role with professional athletes.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21269R | 001 | Lecture | 6:30-9:50pm | Tuesday | 25 of 25 | ASC240 |
Introduction to the specialized field of public relations for non-profit and non-governmental organizations; emphasis on case studies, strategic and critical thinking, and campaign development.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21278R | 001 | Lecture | 6:00-9:20pm | Thursday | 16 of 16 | ANN405 |
Application of public relations principles to the context of political campaigns; emphasis on message development and delivery; relationship between candidate, news media, and electorate.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21280R | 001 | Lecture | 2:00-5:20pm | Wednesday | 3 of 26 | ANNL115 |
PR 478: Social Media Analytics: Data and Content Creation for Real-time Public Relations (4.0 units)
Application of monitoring tools to become social media analysts and real-time content creators; interpretation of large data sets drawn from the social web; understanding of how to present data visually for optimal impact.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21316R | 001 | Lecture | 2:00-5:20pm | Tuesday | 20 of 20 | Matthew Le Veque | ANN305 |
Hands-on lab; producing multimedia content; basic principles of design; tools and techniques to create digital images and layouts.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21320R | 001 | Lecture | 11:00-1:20pm | Wednesday | 16 of 16 | Jennifer de la Fuente | ANN308 |
Hands-on lab; audio/video tools for conceiving, shooting, editing, delivering and archiving compelling stories for online audiences; personal brand building; digital storytelling trends and applications.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21075R | 001 | Lecture | 3:30-5:10pm | Monday | 16 of 16 | ANN308 |
Individual research and readings. Not available for graduate credit.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21402D | 001 | Lecture | TBA | TBA | 0 of 1 | Eunjin (Anna) Kim | OFFICE | ||
21403D | 001 | Lecture | TBA | TBA | 0 of 1 | Fred Cook | OFFICE | ||
21406D | 001 | Lecture | TBA | TBA | 0 of 1 | Jennifer Floto | OFFICE | ||
21413D | 001 | Lecture | TBA | TBA | 0 of 1 | Matthew Le Veque | OFFICE | ||
21424D | 001 | Lecture | TBA | TBA | 0 of 1 | Burghardt Tenderich | OFFICE | ||
21426D | 001 | Lecture | TBA | TBA | 0 of 1 | Jay Wang | OFFICE | ||
21428D | 001 | Lecture | TBA | TBA | 0 of 1 | Aimei Yang | OFFICE | ||
21429D | 001 | Lecture | TBA | TBA | 0 of 1 | Robert Kozinets | OFFICE | ||
21450D | 001 | Lecture | TBA | TBA | 0 of 1 | Melanie Cherry | OFFICE | ||
21454D | 001 | Lecture | TBA | TBA | 0 of 1 | Gordon Stables | OFFICE | ||
21455D | 001 | Lecture | TBA | TBA | 0 of 1 | Clarissa Beyah | OFFICE |
Explores the practice of public relations and advertising in a broader strategic communication and digital context; emphasizing strategy, critical thinking and problem solving.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21491D | 001 | Lecture | 2:00-4:30pm | Tuesday | 6 of 19 | Burghardt Tenderich | ANN408 | ||
21492D | 001 | Lecture | 6:30-9:00pm | Monday | 6 of 19 | ANN211 | |||
21493D | 001 | Lecture | 6:30-9:00pm | Thursday | 0 of 19 | ANN211 | |||
21494D | 001 | Lecture | 6:30-9:00pm | Thursday | 3 of 19 | ASC228 | |||
21497D | 001 | Lecture | 6:00-8:30pm | Monday | 0 of 19 | ASC228 |
Provides the foundations of quantitative research methods, the basics of storytelling with data and critical thinking skills in public relations, advertising and related fields.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21314D | 001 | Lecture | 6:30-9:00pm | Monday | 5 of 19 | ASC240 | |||
21315D | 001 | Lecture | 6:30-9:00pm | Thursday | 1 of 19 | ANN406 | |||
21317D | 001 | Lecture | 2:00-4:30pm | Thursday | 2 of 19 | Eunjin (Anna) Kim | ASC240 | ||
21319D | 001 | Lecture | 6:00-8:30pm | Thursday | 5 of 19 | Eunjin (Anna) Kim | ASC240 | ||
21324D | 001 | Lecture | 3:00-5:30pm | Monday | 0 of 19 | Aimei Yang | ANN307 |
Provides student training with cutting-edge digital research methods and applied data analytic skills relevant to current and future public relations and advertising practices.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21312D | 001 | Lecture | 1:00-3:30pm | Monday | 9 of 15 | Aimei Yang | ANN309 |
Conceptualization and creation of strategic, research-based, primarily image and video multimedia content for use by organizations of all types.
- Prerequisite: PR 524
- Restriction: Registration open to the following major(s): Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21322D | 001 | Lecture | 6:30-9:00pm | Thursday | 15 of 15 | ANN409ABC | |||
21326D | 001 | Lecture | 12:00-2:30pm | Friday | 8 of 15 | ANN409ABC | |||
21328D | 001 | Lecture | 3:00-5:30pm | Thursday | 16 of 16 | Matthew Le Veque | ANN409ABC |
Teaches persuasive writing for practitioners in public relations, advertising, influencer relations and brand activation through in-class writing drills with and without deadline pressure.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21489D | 001 | Lecture | 1:00-3:30pm | Thursday | 0 of 16 | ANN308 | |||
21490D | 001 | Lecture | 3:30-6:00pm | Wednesday | 0 of 16 | ANN413 | |||
21554D | 001 | Lecture | 6:30-9:00pm | Wednesday | 5 of 16 | ANN413 | |||
21555D | 001 | Lecture | 6:30-9:00pm | Wednesday | 2 of 16 | ANN308 | |||
21556D | 001 | Lecture | 7:00-9:30pm | Monday | 5 of 16 | Jennifer Floto | ANN413 | ||
21558D | 001 | Lecture | 6:30-9:00pm | Tuesday | 1 of 16 | ANN413 |
Concept of branding, including brand definition, brand engagement, brand management and the role of public relations in creating brand value.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21561D | 001 | Lecture | 6:00-8:30pm | Tuesday | 14 of 20 | ANN405 | |||
21562D | 001 | Lecture | 6:00-8:30pm | Wednesday | 13 of 20 | ASC331 |
In-depth study of the creation and protection of reputations for entertainment properties of all types and the characteristics that distinguish it from other disciplines.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21564D | 001 | Lecture | 6:00-8:30pm | Thursday | 20 of 20 | ASC328 |
Practical and theoretical survey of the public relations profession as it is currently practiced, providing a social/contextual backdrop for further study of the field.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21599D | 169 | Lecture | TBA | TBA | 9 of 80 | ONLINE |
Learn all aspects of corporate communications and reputation management through real-time news analysis, cases and senior guest speakers from the world's largest, most admired companies.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21597D | 001 | Lecture | 6:30-9:00pm | Monday | 11 of 20 | ANN408 |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21463D | 001 | Lecture | TBA | TBA | 0 of 1 | Melanie Cherry | OFFICE | ||
21464D | 001 | Lecture | TBA | TBA | 0 of 1 | Jay Wang | OFFICE | ||
21524D | 001 | Lecture | TBA | TBA | 0 of 1 | Clarissa Beyah | OFFICE | ||
21621D | 001 | Lecture | TBA | TBA | 0 of 1 | Robert Kozinets | OFFICE | ||
21622D | 001 | Lecture | TBA | TBA | 0 of 1 | Eunjin (Anna) Kim | OFFICE | ||
21636D | 001 | Lecture | TBA | TBA | 0 of 1 | Fred Cook | OFFICE | ||
21642D | 001 | Lecture | TBA | TBA | 0 of 1 | Burghardt Tenderich | OFFICE | ||
21644D | 001 | Lecture | TBA | TBA | 0 of 1 | Jennifer Floto | OFFICE | ||
21649D | 001 | Lecture | TBA | TBA | 0 of 1 | Aimei Yang | OFFICE | ||
21654D | 001 | Lecture | TBA | TBA | 0 of 1 | Matthew Le Veque | OFFICE |
Credit on acceptance of thesis.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21060D | 001 | Lecture | TBA | TBA | 1 of 1 | Jennifer Floto | OFFICE | ||
21061D | 001 | Lecture | TBA | TBA | 2 of 2 | Burghardt Tenderich | OFFICE | ||
21062D | 001 | Lecture | TBA | TBA | 1 of 1 | Matthew Le Veque | OFFICE | ||
21063D | 001 | Lecture | TBA | TBA | 1 of 1 | Melanie Cherry | OFFICE |
Leadership workshop inspires stepping outside of comfort zones to be braver and more creative. Encourages discovery of leadership potential by exploring new ideas and challenges.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21676D | 001 | Lecture | 6:00-8:30pm | Tuesday | 16 of 16 | Fred Cook | ANN211 | ||
21679D | 001 | Lecture | 2:00-4:30pm | Tuesday | 13 of 16 | Fred Cook | ANN211 |
Seminar in selected topics in journalism.
Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|---|
Branding and Popular Culture through Partnerships, Activation, Celebrity and Digital Influencers | ||||||||||
21526D | 001 | 3.0 | Lecture | 6:00-8:30pm | Tuesday | 12 of 20 | ASCG38 | |||
Research Seminar on Networked Social Influence | ||||||||||
21553D | 001 | 4.0 | Lecture | 4:30-7:50pm | Monday | 5 of 10 | Dmitri Williams,Aimei Yang | ANN309 | PDF (461181 KB) |