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Public Relations (PR)
- D class assignments for undergraduates available; URL: https://annenberg.usc.edu/dclearance.
- D class assignments for graduate students available; Email: gradasc@usc.edu.
- All graduate students (excluding PhDs) will be assessed a $200 per semester "ASCJ Technology fee." There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions.
Focus on the unique writing requirements of social, online, broadcast, print and other media in public relations/advertising; emphasis on judgment, context and audience understanding.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21069D | 001 | Lecture | 3:30-6:50pm | Monday | 18 of 18 | Jennifer Floto | ANN413 | ||
21070D | 001 | Lecture | 6:00-9:20pm | Thursday | 15 of 15 | Eugene Legaspi Jr | ANN308 | PDF (341435 KB) | |
21071D | 001 | Lecture | 9:00-12:20pm | Monday | 18 of 18 | Toni Albertson | ANN413 | ||
21072D | 001 | Lecture | 9:00-12:20pm | Thursday | 15 of 16 | Sam Youngman | ANN413 | ||
21073D | 001 | Lecture | 9:00-12:20pm | Monday | 20 of 20 | Lisa Tush | ANN308 | ||
21074D | 001 | Lecture | 5:30-8:50pm | Monday | 16 of 16 | Joshua Rubenstein | ANN308 |
Strategies/practices in the growing field of public relations and advertising, including landmark cases, campaign planning; special emphasis on historical roots, current and future practice.
- Note: Non-majors who are interested in enrolling in PR 250: Strategic Public Relations: An Introduction must have at least a 2.5 GPA.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21184D | 060 | Lecture | 5:30-8:50pm | Wednesday | 21 of 23 | Clarissa Beyah | ONLINE | ||
21186D | 001 | Lecture | 9:00-12:20pm | Wednesday | 21 of 21 | Shira Fine | ANN305 | PDF (199600 KB) | |
21187D | 001 | Lecture | 6:30-9:50pm | Wednesday | 24 of 24 | Jose Zavala | ANN408 | ||
21188D | 001 | Lecture | 6:00-9:20pm | Wednesday | 24 of 24 | Jennifer McCabe | ANN405 |
History and development of advertising; basic advertising campaigns showing relationships of marketing, creative, print and electronic media.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21145D | 001 | Lecture | 6:30-9:50pm | Monday | 23 of 25 | Lauren Bradford | ANN209 | ||
21146D | 001 | Lecture | 6:30-9:50pm | Tuesday | 27 of 26 | Matt Augustin | ANN406 | PDF (602866 KB) | |
21147D | 001 | Lecture | 6:00-9:20pm | Thursday | 22 of 25 | Vance Kim | ASC231 | Word (569695 KB) |
Introduction to media relations, social media and influencer engagement; intensive writing and creating multimedia content for traditional, emerging and social media.
- Prerequisite: PR 209 and PR 250
- Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21190D | 001 | Lecture | 9:00-12:20pm | Monday | 18 of 18 | Nan Sumski | ANN307 | ||
21192D | 001 | Lecture | 3:00-6:20pm | Tuesday | 18 of 18 | Kate Jacobs | ANN413 |
Advanced course in writing, digital content and multimedia creation; production of communications collateral for social and owned media channels targeting an array of audiences.
- Prerequisite: PR 351A
- Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21201D | 001 | Lecture | 6:00-9:20pm | Thursday | 13 of 16 | Darryl Ryan | ANN307 | ||
21202D | 001 | Lecture | 12:30-3:50pm | Thursday | 16 of 16 | Stefan Pollack | ANN413 | ||
21204D | 001 | Lecture | 4:00-7:20pm | Thursday | 17 of 17 | Hayley Burgess | ANN413 | PDF (373225 KB) | |
21205D | 001 | Lecture | 2:00-5:20pm | Wednesday | 18 of 18 | Jennifer de la Fuente | ANN413 | PDF (346766 KB) |
Apply contemporary research methods to create actionable insights for integrated, multi-channel communication campaigns, including social media monitoring, measurement and evaluation.
- Prerequisite: PR 351A
- Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21308D | 001 | Lecture | 9:00-12:20pm | Monday | 25 of 25 | Shruti Saini | ANN405 | ||
21309D | 001 | Lecture | 6:00-9:20pm | Wednesday | 21 of 21 | Laura Jackson | ASC240 | ||
21310D | 001 | Lecture | 6:00-9:20pm | Wednesday | 15 of 20 | Jasmine Hester | ANN211 | ||
21311D | 001 | Lecture | 6:00-9:20pm | Wednesday | 14 of 20 | Dave Quast | ASC328 | PDF (435412 KB) |
Relationship between public relations/advertising and other organizational disciplines; understanding business goals and objectives; economic literacy; financial/investor relations; how PR/communication agencies are built and managed.
- Prerequisite: PR 351A
- Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21241D | 001 | Lecture | 2:00-5:20pm | Monday | 15 of 16 | David Stamper | ANN305 | ||
21242D | 001 | Lecture | 6:00-9:20pm | Monday | 8 of 16 | David Stamper | ANN305 | ||
21243D | 001 | Lecture | 9:00-12:20pm | Wednesday | 15 of 16 | Melanie Cherry | ANNL115 | ||
21244D | 001 | Lecture | 9:00-12:20pm | Thursday | 14 of 16 | Melanie Cherry | ANN209 |
Learn how to develop an idea and transform that idea to create advertisements that cut through the clutter and communicate persuasively.
- Prerequisite: PR 340
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21248D | 001 | Lecture | 6:00-9:20pm | Thursday | 21 of 21 | Zachary Jerome | ASC331 |
An extensive overview of the Lifestyle Public Relations category with special emphasis on social media, non-traditional influencers and audience segmentation.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21185D | 001 | Lecture | 6:30-9:50pm | Wednesday | 25 of 30 | Jennifer Floto | ANNL115 |
Examines the role of food, food-related communication and media in our daily lives, our various cultures and our local, national and global economy.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21158D | 001 | Lecture | 9:00-12:20pm | Thursday | 23 of 30 | Dena Brummer | ASC240 | PDF (469792 KB) |
In-depth study of methods for planning, managing and evaluating strategic communication campaigns; critical analysis of contemporary cases; development of campaigns for real world clients.
- Prerequisite: PR 351B and PR 463
- Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21268D | 001 | Lecture | 6:00-9:20pm | Wednesday | 11 of 13 | Stephen Jones | ANN305 |
Sports Public Relations isn't only getting press for a team or player; it's managing communications among influencers. Complements overview course giving students advanced look at practitioners' role with professional athletes.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21269D | 001 | Lecture | 6:30-9:50pm | Tuesday | 26 of 26 | Matthew Dianella | ASC240 |
Introduction to the field of sports information and promotion, including lectures, media assignments, role-playing, and presentations by sports professionals.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21275D | 001 | Lecture | 6:30-8:10pm | Tuesday | 23 of 25 | Jeff Moeller | ANN210 |
Introduction to the specialized field of public relations for non-profit and non-governmental organizations; emphasis on case studies, strategic and critical thinking, and campaign development.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21278D | 001 | Lecture | 6:00-9:20pm | Thursday | 14 of 16 | Zahra Nealy | ANN405 | PDF (407232 KB) |
Application of public relations principles to the context of political campaigns; emphasis on message development and delivery; relationship between candidate, news media, and electorate.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21280D | 001 | Lecture | 2:00-5:20pm | Wednesday | 13 of 26 | Daniel Schnur | ANNL115 | PDF (380603 KB) |
PR 478: Social Media Analytics: Data and Content Creation for Real-time Public Relations (4.0 units)
Application of monitoring tools to become social media analysts and real-time content creators; interpretation of large data sets drawn from the social web; understanding of how to present data visually for optimal impact.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21316D | 001 | Lecture | 2:00-5:20pm | Tuesday | 19 of 20 | Matthew Le Veque | ANN305 |
Hands-on lab; producing multimedia content; basic principles of design; tools and techniques to create digital images and layouts.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21320D | 001 | Lecture | 11:00-1:20pm | Wednesday | 17 of 17 | Jennifer de la Fuente | ANN413 | PDF (382481 KB) |
Hands-on lab; audio/video tools for conceiving, shooting, editing, delivering and archiving compelling stories for online audiences; personal brand building; digital storytelling trends and applications.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21075R | 001 | Lecture | 3:30-5:10pm | Monday | 14 of 16 | Jonathon Stearns | ANN308 | PDF (365676 KB) |
Individual research and readings. Not available for graduate credit.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21402D | 001 | Lecture | TBA | TBA | 0 of 1 | Eunjin (Anna) Kim | OFFICE | ||
21403D | 001 | Lecture | TBA | TBA | 0 of 1 | Fred Cook | OFFICE | ||
21406D | 001 | Lecture | TBA | TBA | 0 of 1 | Jennifer Floto | OFFICE | ||
21413D | 001 | Lecture | TBA | TBA | 0 of 1 | Matthew Le Veque | OFFICE | ||
21424D | 001 | Lecture | TBA | TBA | 0 of 1 | Burghardt Tenderich | OFFICE | ||
21426D | 001 | Lecture | TBA | TBA | 0 of 1 | Jay Wang | OFFICE | ||
21428D | 001 | Lecture | TBA | TBA | 0 of 1 | Aimei Yang | OFFICE | ||
21429D | 001 | Lecture | TBA | TBA | 0 of 1 | Robert Kozinets | OFFICE | ||
21450D | 001 | Lecture | TBA | TBA | 1 of 1 | Melanie Cherry | OFFICE | ||
21454D | 001 | Lecture | TBA | TBA | 0 of 1 | Gordon Stables | OFFICE | ||
21455D | 001 | Lecture | TBA | TBA | 0 of 1 | Clarissa Beyah | OFFICE |
Selected topics in public relations.
Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|---|
Strategic Communications in Election 2024: Advertising, PR and Messaging | ||||||||||
21444D | 001 | 4.0 | Lecture | 2:00-5:20pm | Thursday | 22 of 26 | Daniel Schnur,Steve Caplan | ANNL115 | ||
Practicum for PR Media Center Production | ||||||||||
21445D | 001 | 1.0 | Lecture | TBA | TBA | 8 of 8 | Lacey Banis | ANN102 | PDF (262593 KB) | |
Practicum for PR Media Center Production | ||||||||||
21446D | 001 | 2.0 | Lecture | TBA | TBA | 4 of 8 | Lacey Banis | ANN102 | PDF (262883 KB) |
Explores the practice of public relations and advertising in a broader strategic communication and digital context; emphasizing strategy, critical thinking and problem solving.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21491D | 001 | Lecture | 2:00-4:30pm | Tuesday | 18 of 19 | Burghardt Tenderich | ANN408 | ||
21492D | 001 | Lecture | 6:30-9:00pm | Monday | 17 of 17 | Dotty Diemer | ANN211 | ||
21493D | 001 | Lecture | 6:30-9:00pm | Thursday | 13 of 17 | Joe Monestere | ANN211 | ||
21494D | 001 | Lecture | 6:30-9:00pm | Thursday | 20 of 20 | Ashley Owen | ASC228 | ||
21497D | 001 | Lecture | 6:00-8:30pm | Monday | 19 of 20 | Kevin Mardesich | ASC228 |
Provides the foundations of quantitative research methods, the basics of storytelling with data and critical thinking skills in public relations, advertising and related fields.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21314D | 001 | Lecture | 6:30-9:00pm | Monday | 17 of 20 | Laura Jackson | ASC240 | ||
21315D | 001 | Lecture | 6:30-9:00pm | Thursday | 8 of 15 | Dave Quast | ANN406 | PDF (447222 KB) | |
21317D | 001 | Lecture | 2:00-4:30pm | Thursday | 18 of 18 | Eunjin (Anna) Kim | ASC240 | ||
21319D | 001 | Lecture | 6:00-8:30pm | Thursday | 16 of 18 | Eunjin (Anna) Kim | ASC240 | ||
21324D | 001 | Lecture | 3:00-5:30pm | Monday | 23 of 23 | Lori Collins-Jarvis | ANN307 |
Provides student training with cutting-edge digital research methods and applied data analytic skills relevant to current and future public relations and advertising practices.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21312D | 001 | Lecture | 1:00-3:30pm | Monday | 9 of 15 | Aimei Yang | ANN309 |
Conceptualization and creation of strategic, research-based, primarily image and video multimedia content for use by organizations of all types.
- Prerequisite: PR 524
- Restriction: Registration open to the following major(s): Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21322D | 001 | Lecture | 6:30-9:00pm | Thursday | 15 of 15 | Morgan Keller | ANN409ABC | ||
21326D | 001 | Lecture | 12:00-2:30pm | Friday | 13 of 15 | Annelise Bamberg | ANN409ABC | ||
21328D | 001 | Lecture | 3:00-5:30pm | Thursday | 16 of 16 | Matthew Le Veque | ANN409ABC |
Teaches persuasive writing for practitioners in public relations, advertising, influencer relations and brand activation through in-class writing drills with and without deadline pressure.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21489D | 001 | Lecture | 1:00-3:30pm | Thursday | 16 of 17 | Evan Pondel | ANN308 | ||
21490D | 001 | Lecture | 3:30-6:00pm | Wednesday | 14 of 15 | Lisa Tush | ANN308 | ||
21554D | 001 | Lecture | 6:30-9:00pm | Wednesday | 13 of 15 | Kate Jacobs | ANN413 | ||
21555D | 001 | Lecture | 6:30-9:00pm | Wednesday | 10 of 15 | Jacqueline Liu | ANN308 | ||
21556D | 001 | Lecture | 7:00-9:30pm | Monday | 13 of 15 | Jennifer Floto | ANN413 | ||
21558D | 001 | Lecture | 6:30-9:00pm | Tuesday | 17 of 17 | Melissa Robinson | ANN413 |
Concept of branding, including brand definition, brand engagement, brand management and the role of public relations in creating brand value.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21561D | 001 | Lecture | 6:00-8:30pm | Tuesday | 19 of 20 | Scott Kronick | ANN405 | ||
21562D | 001 | Lecture | 6:00-8:30pm | Wednesday | 14 of 20 | Serena Watson | ASC331 |
In-depth study of the creation and protection of reputations for entertainment properties of all types and the characteristics that distinguish it from other disciplines.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21564D | 001 | Lecture | 6:00-8:30pm | Thursday | 19 of 20 | Jennie O'Hagan | ASC328 | Word (90542 KB) |
Practical and theoretical survey of the public relations profession as it is currently practiced, providing a social/contextual backdrop for further study of the field.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21599D | 169 | Lecture | TBA | Tuesday | 22 of 80 | Laura Jackson | ONLINE |
Learn all aspects of corporate communications and reputation management through real-time news analysis, cases and senior guest speakers from the world's largest, most admired companies.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21597D | 001 | Lecture | 6:30-9:00pm | Monday | 13 of 20 | Kirk Stewart | ANN408 |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21463D | 001 | Lecture | TBA | TBA | 0 of 1 | Melanie Cherry | OFFICE | ||
21464D | 001 | Lecture | TBA | TBA | 0 of 1 | Jay Wang | OFFICE | ||
21524D | 001 | Lecture | TBA | TBA | 0 of 1 | Clarissa Beyah | OFFICE | ||
21621D | 001 | Lecture | TBA | TBA | 0 of 1 | Robert Kozinets | OFFICE | ||
21622D | 001 | Lecture | TBA | TBA | 0 of 1 | Eunjin (Anna) Kim | OFFICE | ||
21636D | 001 | Lecture | TBA | TBA | 0 of 1 | Fred Cook | OFFICE | ||
21642D | 001 | Lecture | TBA | TBA | 0 of 1 | Burghardt Tenderich | OFFICE | ||
21644D | 001 | Lecture | TBA | TBA | 0 of 1 | Jennifer Floto | OFFICE | ||
21649D | 001 | Lecture | TBA | TBA | 0 of 1 | Aimei Yang | OFFICE | ||
21654D | 001 | Lecture | TBA | TBA | 1 of 1 | Matthew Le Veque | OFFICE |
Credit on acceptance of thesis.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21060D | 001 | Lecture | TBA | TBA | 1 of 1 | Jennifer Floto | OFFICE | ||
21061D | 001 | Lecture | TBA | TBA | 2 of 2 | Burghardt Tenderich | OFFICE | ||
21063D | 001 | Lecture | TBA | TBA | 1 of 1 | Melanie Cherry | OFFICE |
Credit on acceptance of thesis.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21665D | 001 | Lecture | TBA | TBA | 1 of 1 | Jennifer Floto | OFFICE |
Leadership workshop inspires stepping outside of comfort zones to be braver and more creative. Encourages discovery of leadership potential by exploring new ideas and challenges.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21676D | 001 | Lecture | 6:00-8:30pm | Tuesday | 16 of 16 | Fred Cook | ANN211 | ||
21679D | 001 | Lecture | 2:00-4:30pm | Tuesday | 11 of 16 | Fred Cook | ANN211 |
Seminar in selected topics in journalism.
Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|---|
Branding and Popular Culture through Partnerships, Activation, Celebrity and Digital Influencers | ||||||||||
21526D | 001 | 3.0 | Lecture | 6:00-8:30pm | Tuesday | 16 of 20 | Adam Smith | ANN305 | Word (566870 KB) | |
Research Seminar on Networked Social Influence | ||||||||||
21553D | 001 | 4.0 | Lecture | 4:30-7:50pm | Monday | 4 of 10 | Dmitri Williams,Aimei Yang | ANN309 | PDF (461181 KB) |