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Marketing (MKT)
- http://www.marshall.usc.edu/marketing/
- D class assignments for undergraduates available in HOH-331; Phone: (213) 740-5033.
- BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. All graduate applications and forms are available by calling (213) 740-5424, email: registration@marshall.usc.edu. For the complete list of Business registration policies, visit students.marshall.usc.edu/registrationpolicies
Develop hands-on marketing research skills to actively collect data that informs marketing decisions. Emphasis on the effective application of different methods and data to improve decisions. Duplicates credit in the former MKT 470.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16507R | 001 | Lecture | 12:00-1:50pm | Tue, Thu | 13 of 48 | Kristin Diehl | JFF316 | PDF (423227 KB) |  |
Analyze marketing data and develop actionable insights to guide marketing decisions. Apply statistical tools, machine learning, and economic analysis to digital marketing problems.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16508R | 001 | Lecture | 10:00-11:50am | Tue, Thu | 44 of 48 | Yanhao Wei | JFF322 | PDF (219475 KB) | |
| 16509R | 001 | Lecture | 12:00-1:50pm | Tue, Thu | Canceled | Dina Mayzlin | |
Develop skills for effective marketing communication and promotion. Consider objectives and components of a strategic plan (including marketplace analysis, research, campaign development, and media planning).
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16470R | 001 | Lecture | 10:00-11:50am | Mon, Wed | 48 of 48 | Arianna Uhalde | JFF316 |  | |
| 16472R | 001 | Lecture | 12:00-1:50pm | Mon, Wed | 46 of 48 | Arianna Uhalde | JFF316 | | |
| 16474R | 001 | Lecture | 4:00-5:50pm | Tue, Thu | Canceled | |
Principles of business-to-business selling and its function in marketing strategy and the marketing mix. Explore professional selling as a career option.
- Prerequisite: BUAD 307
- Restriction: Registration open to the following class level(s): Freshmen, Junior, Senior, Sophomore
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16476R | 001 | Lecture | 2:00-3:50pm | Tue, Thu | 17 of 48 | Meg Carrington-Griffin Simons | JFF316 | |
Examine the changing world of the connected consumer. Gain introductory knowledge about consumers online and digital marketing tactics across industries.
- Prerequisite: BUAD 307
- Restriction: Registration open to the following class level(s): Junior, Senior, Senior (fifth year), Sophomore
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16477R | 001 | Lecture | 10:00-11:50am | Tue, Thu | 48 of 48 | Kristen Schiele | JFF316 | | |
| 16478R | 001 | Lecture | 4:00-5:50pm | Tue, Thu | 47 of 48 | Kristen Schiele | JFF316 | |
Examine the use of social media for business across industries. Understand theories and frameworks for strategic content creation and posting as technology and platforms evolve.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16480R | 001 | Lecture | 2:00-3:50pm | Tue, Thu | 47 of 50 | Elena Hansen | ACC310 | |
Learn how marketers create new brands, products and services. Discuss and examine creative ideation, research and development, brand image management and legal issues in branding.
- Prerequisite: BUAD 307
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16494R | 001 | Lecture | 2:00-3:50pm | Mon, Wed | 36 of 39 | Diane Badame | JFF322 | |
Examine diverse consumers behavior including acquisition, usage and disposition of products. Understand the psychological, social and cultural influences that drive consumers decisions.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16498R | 001 | Lecture | 12:00-1:50pm | Mon, Wed | 45 of 48 | Stephanie Tully | JFF322 | | |
| 16500R | 001 | Lecture | 2:00-3:50pm | Mon, Wed | 23 of 36 | Susan Dobscha | ACC236 | Word (77426 KB) | |
| 16502R | 001 | Lecture | 10:00-11:50am | Mon, Wed | 47 of 48 | Stephanie Tully | JFF322 | | |
| 16503R | 001 | Lecture | 6:00-7:50pm | Tue, Thu | Canceled | Kristin Diehl | |
Examine how marketers adapt the marketing mix to serve consumers from diverse cultures, considering differing social norms and regulations across the global marketplace.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16505R | 001 | Lecture | 10:00-11:50am | Mon, Wed | 32 of 36 | Ariela Turndorf | JFF417 | |
Examine the marketing mix (i.e., product, price, place and promotion) across the global sports industry, including leagues, teams, athletes, events and apparel and equipment companies.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16510R | 001 | Lecture | 4:00-5:50pm | Mon, Wed | 48 of 48 | Arianna Uhalde | JFF236 | |
Apply knowledge of marketing to various case studies. Understand challenging decisions marketers must make and offer recommendations after thorough analysis. Recommended during student's senior year.
- Prerequisite: BUAD 307
- Restriction: Registration open to the following class level(s): Junior, Senior, Senior (fifth year)
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16512R | 001 | Lecture | 10:00-11:50am | Mon, Wed | Canceled | Joseph Priester | PDF (74606 KB) | |
Use of marketing research techniques and technologies such as databases and statistical tools to collect, analyze and act upon customer information.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Systems Architecting and Engineering, Business Administration/Social Work, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Marketing (Marketing Analytics), Social Entrepreneurship, Public Health/Social Entrepreneurship, Business Analytics, Business Administration/Urban Planning
- Note: Section 16522 is for MBAs and other graduate students. Section 16523 is for MS Marketing students. Please be mindful of registering for the correct section for your program.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16522R | 033 | Lecture | 3:30-4:50pm | Tue, Thu | 54 of 55 (1 on waitlist) | Larry Vincent | JKP112 |  | |
| 16523D | 033 | Lecture | 3:30-4:50pm | Tue, Thu | 23 of 23 | Larry Vincent | JKP112 | |
Analyze theories of consumer behavior and their relevance to the modern marketplace; examine psychological, social, and cultural factors influencing consumers across contexts.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Urban Planning, Business Administration/Real Estate Development, Business Administration/Systems Architecting and Engineering, Business Administration/Social Work, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Marketing (Marketing Analytics), Public Health/Social Entrepreneurship, Social Entrepreneurship
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
- Note: Section 16525 is for MBAs and other graduate students. Section 16524 is for MS Marketing students. Please be mindful of registering for the correct section for your program.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16524D | 033 | Lecture | 2:00-3:20pm | Tue, Thu | 11 of 11 | Kristin Diehl | JKP102 | | |
| 16525R | 033 | Lecture | 2:00-3:20pm | Tue, Thu | 37 of 43 (1 on waitlist) | Kristin Diehl | JKP102 | |
Emphasis on creating a sales strategy, planning and delivery of sales presentations, and techniques to persuade people to change their opinions in face-to-face meetings.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16528R | 033 | Lecture | 6:30-9:30pm | Thursday | 25 of 54 | Meg Carrington-Griffin Simons | JKP104 | |
Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16530R | 033 | Lecture | 6:30-9:30pm | Tuesday | 36 of 54 | Dennis Schorr | JKP202 | |
Explores the dynamic relationship between user experience (UX) and marketing strategy. Students utilize UX design principles to address product and marketing challenges.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Urban Planning, Business Administration/Real Estate Development, Business Administration/Systems Architecting and Engineering, Business Administration/Social Work, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Public Health/Social Entrepreneurship, Social Entrepreneurship
- Restriction: Registration open to the following class level(s): Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16534R | 033 | Lecture | 12:30-1:50pm | Tue, Thu | 41 of 42 | Kristen Schiele | BRI5 | |
Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project.
- Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
- Note: Sections 16545 and 16568 are for MBAs and other graduate students. Sections 16544 and 16569 are for MS Marketing students. Please be mindful of registering for the correct section for your program.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16544D | 033 | Lecture | 3:30-4:50pm | Mon, Wed | 16 of 16 (1 on waitlist) | Joseph Priester | JKP104 | | |
| 16545R | 033 | Lecture | 6:30-9:30pm | Monday | 9 of 37 | Joseph Priester | JFF417 | | |
| 16568R | 033 | Lecture | 3:30-4:50pm | Mon, Wed | 27 of 36 | Joseph Priester | JKP104 | | |
| 16569D | 033 | Lecture | 6:30-9:30pm | Monday | 13 of 15 | Joseph Priester | JFF417 | |
Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Social Work, Business Research, Business Taxation, Business Analytics, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Marketing (Marketing Analytics), Social Entrepreneurship, Business Administration/Urban Planning, Business Administration/Systems Architecting and Engineering, Public Health/Social Entrepreneurship, Global Supply Chain Management
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
- Note: Sections 16547, 16550, 16564, 16566 are for MBA and other graduate students. Sections 16546. 16563, 16565 are for MS Marketing students. Please be mindful of registering for the correct section for your program.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16546D | 033 | Lecture | 12:30-1:50pm | Mon, Wed | 12 of 12 | Lan Luo | JKP104 | | |
| 16547R | 033 | Lecture | 2:00-3:20pm | Mon, Wed | 39 of 40 (12 on waitlist) | Lan Luo | JKP104 | | |
| 16550R | 033 | Lecture | 12:30-1:50pm | Mon, Wed | 40 of 41 (8 on waitlist) | Lan Luo | JKP104 | | |
| 16563D | 033 | Lecture | 2:00-3:20pm | Mon, Wed | 14 of 14 (3 on waitlist) | Lan Luo | JKP104 | | |
| 16564R | 033 | Lecture | 12:30-1:50pm | Tue, Thu | 25 of 35 | Dennis Schorr | JKP102 | | |
| 16565D | 033 | Lecture | 12:30-1:50pm | Tue, Thu | 17 of 19 | Dennis Schorr | JKP102 | | |
| 16566R | 033 | Lecture | 12:30-3:30pm | Saturday | 30 of 54 | Dennis Schorr | JKP102 | |
Fundamentals of geographic information systems; location analytics and spatial thinking as they relate to data-driven decision-making in marketing strategy and tactics.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16551R | 372 | Lecture | 6:30-9:30pm | Wednesday | 42 of 75 | Miriam Burgos, Beth Wellman | ONLINE | |
Examination of marketing issues and challenges within a variety of business settings in the fashion, luxury goods and lifestyle sectors in the global marketplace.
- Prerequisite: 1 from (GSBA 509 or GSBA 528 or GSBA 509A)
- Restriction: Registration open to the following class level(s): Doctoral Student, Graduate Visitor, Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16549R | 033 | Lecture | 6:30-9:30pm | Monday | 49 of 78 | Diane Badame | JKP112 | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department. Graded CR/NC.
- Note: The application form is posted under the Syllabus field below. For more information visit maps.usc.edu/?id=1928&reference=acc" target="_blank" class="map">ACC306E or call 740-5033.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16554D | 033 | Lecture | TBA | TBA | 0 of 10 | Sivaramakrishnan Siddarth | OFFICE | |
Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. Proposal, data collection, analyses, and written report. Graded CR/NC.
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16555D | 033 | Lecture | TBA | TBA | 0 of 10 | Sivaramakrishnan Siddarth | OFFICE | |
Independent research beyond normal course offerings. Proposal, research and written report/paper required. Graded CR/NC.
- Restriction: Registration open to the following class level(s): Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16556D | 033 | Lecture | TBA | TBA | 1 of 10 | Sivaramakrishnan Siddarth | OFFICE | |
Supervised on-the-job business experience in the field of marketing. (Curricular Practical Training.) Graded CR/NC.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Education, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Social Work, Business Administration/Planning, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Medicine/Business Administration, Law/Business Taxation, Marketing, Social Entrepreneurship
- Restriction: Registration open to the following class level(s): Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16557D | 033 | Lecture | TBA | TBA | 3 of 10 | Sivaramakrishnan Siddarth,Diane Badame | OFFICE | | |
| 16559D | 415 | Lecture | TBA | TBA | 0 of 10 | Diane Badame | OFFICE | |
Hands-on practical experience working with a Marshall faculty member in the Marketing Department on an ongoing research project. Graded CR/NC.
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16558D | 033 | Lecture | TBA | TBA | 0 of 10 | Sivaramakrishnan Siddarth | OFFICE | |
Individual or team project solving real business problems for an existing business entity, domestic and/or international. Proposal, field research, analyses and oral and written presentations. Graded CR/NC
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16561D | 033 | Lecture | TBA | TBA | 0 of 10 | Sivaramakrishnan Siddarth | OFFICE | |
Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| Marketing Digital Platforms: Blending Strategy with Tactics | ||||||||||
| 16562R | 033 | 3.0 | Lecture | 6:30-9:30pm | Tuesday | Canceled | Davide Proserpio | | ||
Modeling research on marketing with a focus on channel structure, franchising and sales force compensation, innovation and diffusion, inter-store competition, sales promotions, and market segmentation. Open to students in the doctoral program in business administration only.
- Restriction: Registration open to the following class level(s): Doctoral Student
- Restriction: Registration open to the following school(s): Gordon S. Marshall School of Business
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16576R | 033 | Lecture | 1:00-3:50pm | Tuesday | 4 of 10 | Anthony Dukes,Yanhao Wei | HOH506 | |
Seminar. Review and discuss current research in Marketing. Presentations by faculty, visiting researchers, and advanced students. Open to Marshall Ph.D. students only. Graded CR/NC.
- Restriction: Registration open to the following major(s): Business Administration
- Restriction: Registration open to the following class level(s): Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16578R | 033 | Lecture | 12:00-12:50pm | Friday | 10 of 10 | Yanhao Wei | HOH506 | |
Exploration of emerging topics, literature and research techniques in contemporary marketing.
- Restriction: Registration open to the following class level(s): Doctoral Student
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| Unstructured Data and the Pursuit of Replicable Research | ||||||||||
| 16580R | 415 | 1.5 | Lecture | 1:00-3:50pm | Friday | 2 of 10 | Dinesh Puranam | HOH706 | Word (147225 KB) | |