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Communication Management (CMGT)
- D class assignments for graduate students available; Email: gradasc@usc.edu.
- All graduate students (excluding PhDs) will be assessed a $200 per semester "ASCJ" Technology fee. There is no technology fee charged for the summer term. For more information on the technology fee, call 213-740-5297 or email asctech@usc.edu.
Production and distribution of information within large organizations; information networks, organization structure, control and decision-making functions. Resources necessary for effective organizational communication systems.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21701D | 169 | Lecture | TBA | Wednesday | 37 of 90 | Austin Roy, J. D. Schramm II,Jessica Neff | ONLINE |   |
Roles, responsibilities and requirements of communication functions within organizations; design and implementation of communication plans; strategic messaging for internal and external audiences.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21706D | 001 | Lecture | 5:00-7:50pm | Tuesday | Canceled | |
How work settings impact communication: social structures of communication, organizational culture, socialization, feedback, dissent and adaptation. Applications for all working professionals.
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21709D | 001 | Lecture | 6:00-8:50pm | Monday | 26 of 26 | Brad Shipley | ANN406 | | |
| 21710D | 169 | Lecture | TBA | Thursday | 30 of 80 | Colleen Keough,Cynthia Martinez | ONLINE | |
Conceptual frameworks for analyses and visualization of information and data. Principles and strategies for data transformation, intermediate statistical analyses, data-based presentation, sense-making.
- Restriction: Registration open to the following major(s): Applied Communication Research, Communication Data Science, Communication Data Science, Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21711D | 001 | Lecture | 2:00-4:50pm | Tuesday | 27 of 27 | Liuning Zhou | ANNL115 | | |
| 21712D | 001 | Lecture | 2:00-4:50pm | Thursday | 19 of 24 | Liuning Zhou | ANN210 | | |
| 21713D | 001 | Lecture | 3:00-5:50pm | Wednesday | Canceled | |
Examination of role of communication in developing and implementing business strategy; critical assessment and practice with models, tools, and techniques for communicating change.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21714D | 001 | Lecture | 2:00-4:50pm | Monday | 27 of 28 | Brad Shipley | ANN406 | |
Theory and research on persuasion, value and attitude formation and change; implication for communication and behavior in various market and professional contexts.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21717D | 001 | Lecture | 2:00-4:50pm | Monday | 8 of 20 | Sheila Murphy | ANN211 | Word (136833 KB) |  |
| 21719D | 169 | Lecture | TBA | Wednesday | 76 of 80 | Nithya Muthuswamy, James Lee, Mathew Curtis | ONLINE | |
Measurement and advanced data gathering and statistical analyses; data mining; data model formulation for prediction. Statistical inferences for and effective communication about solutions.
- Prerequisite: CMGT 540
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21723D | 001 | Lecture | 2:00-4:50pm | Monday | 23 of 23 | Mathew Curtis | ANNL115 | |
Examines luxury fashion marketing communication, focusing on connecting with the audience. Topics include history of the industry, media channels, digital platforms and communicating values.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21726D | 001 | Lecture | 2:00-4:50pm | Monday | 19 of 22 | Alexis Brunswick | ANN405 | | |
| 21727D | 001 | Lecture | 5:30-8:20pm | Monday | 15 of 20 | Alexis Brunswick | ANN405 | |
Foundational examination of beauty, personal care and wellness industries through brand strategy, promotion, advertising, social media and influencer marketing.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21728D | 748 | Lecture | 2:00-4:50pm | Tuesday | 12 of 20 | Susan Kim | ONLINE | |
Maps the evolution of global and Chinese creator industries, as distinguished by social media entrepreneurs, online cultural producers, creators, influencers, live streamers, KOLs and wanghong.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21738D | 001 | Lecture | 6:30-9:20pm | Wednesday | 29 of 30 | David Craig,Andrew Leonard | ASC204 | PDF (136068 KB) | |
Examination of the impact of global economic changes on communications industries, the political and economic forces shaping these industries and the roles of its managers.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21739D | 001 | Lecture | 3:30-6:20pm | Wednesday | 11 of 20 | Jonathan Aronson | ASC231 | Word (64500 KB) | |
Basics of multimedia; new forms of audio and video interactive technologies; computer communication networks; social, political, cultural, interpersonal, organizational issues related to emerging communication technologies. (Duplicate credit in former COMM 533.)
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21741D | 001 | Lecture | 6:00-8:50pm | Wednesday | Canceled | |
Theories of effective team communication and leadership; case studies of effective and ineffective teams and leaders; teamwork and communication development; and distributed work teams.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21745D | 060 | Lecture | 6:30-9:20pm | Wednesday | Canceled | |
History, social dynamics, and cultural impact of video games; developments in technology and design; issues confronting the video game industry and organizations.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21746D | 001 | Lecture | 6:00-8:50pm | Tuesday | 24 of 26 | Steven Fowler II | ASC328 | PDF (455092 KB) | |
Data collection and elementary statistical analysis in communication management. Methods include surveys, focus groups, content analysis, experiments, secondary data sources.
- Restriction: Registration open to the following major(s): Communication Management, Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21749R | 001 | Lecture | 6:30-9:20pm | Monday | 165 of 188 | Mathew Curtis, Courtney Pade | ASCG26 | | |
| 21752D | 169 | Lecture | TBA | Tuesday | 29 of 90 | Mathew Curtis, Nithya Muthuswamy | ONLINE | |
Communication strategies for product marketing and advertising; communication's role in developing domestic and international marketplaces; practical applications of persuasion theory.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21753D | 001 | Lecture | 2:00-4:50pm | Thursday | 20 of 22 | Marina Kosten | ANN209 | Word (581209 KB) | |
| 21755D | 169 | Lecture | TBA | Thursday | 59 of 80 | Courtney Pade,Jessica Neff, Rafael Bracero,Styles Akira | ONLINE | |
Explores how organizations combine values, culture, experience and markets to create meaning, engage audience and customers, and grow.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21758D | 001 | Lecture | 6:30-9:20pm | Tuesday | 21 of 21 | Simon Uwins | ANN309 | PDF (116901 KB) | |
History and evolution of sports media industry; traditional, new and alternative sports media; globalization of sports; sports promotions and personalities.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21761D | 001 | Lecture | 2:00-4:50pm | Monday | 19 of 22 | Eric Markgraf | ANN409ABC | PDF (350028 KB) | |
Understanding dynamics in entertainment markets enabled by emerging digital technologies; broad and niche strategies to target appropriate audiences, building audience engagement with entertainment content identities.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21766D | 001 | Lecture | 6:00-8:50pm | Tuesday | 30 of 35 | Monica Koyama, Allan Gungormez | ASC231 | |
Focuses on management, production and distribution of scripted film, television and web stories to understand visual storytelling as a communicative strategy for advertising and education.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21767D | 001 | Lecture | 6:00-8:50pm | Wednesday | 8 of 20 | Jorge Saralegui | ANN209 | Word (575866 KB) | |
| 21768D | 001 | Lecture | 6:30-9:20pm | Thursday | 11 of 20 | Adam Fratto | ANN309 | PDF (901793 KB) | |
Foundational and advanced practices for copywriting and related design incommunication; integrated analysis of concepts and pragmatics surrounding creativity forcommunication effectiveness
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21771D | 001 | Lecture | 6:30-9:20pm | Monday | 12 of 20 | Eric Markgraf | ANN409ABC | PDF (297415 KB) | |
Analysis and development of online communication and marketing campaigns; exploration of current Internet best practices in social media, SEM, privacy, location-based marketing, and online measurement.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21772D | 001 | Lecture | 6:00-8:50pm | Wednesday | 17 of 20 | Mayanna Framroze | ANNL101 | | |
| 21774D | 001 | Lecture | 6:00-8:50pm | Monday | 17 of 20 | Rich Guest | ASC328 | |
Communication strategies in a global marketing environment; analysis of global – local challenges and opportunities; effective global integrated communication to create and sustain competitive advantage
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21776D | 001 | Lecture | 2:00-4:50pm | Tuesday | 27 of 27 | Ted Skidmore | ASC328 | PDF (471274 KB) | |
| 21777D | 001 | Lecture | 6:00-8:50pm | Tuesday | 18 of 20 | Marcela Amiune | ASC331 | |
Global influences on linear and streaming television and theatrical. Case analyses of organizations and content focusing on interconnected partnerships and promotions to attract local audiences.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21778D | 001 | Lecture | 2:00-4:50pm | Wednesday | 20 of 20 | Paolo Sigismondi | ANN309 | | |
| 21779D | 001 | Lecture | 6:30-9:20pm | Tuesday | 13 of 20 | Brian Hirsch | ASC228 | PDF (361567 KB) | |
| 21780D | 001 | Lecture | 2:00-4:50pm | Thursday | 21 of 23 | Ted Skidmore | ASC328 | PDF (399738 KB) | |
Practical and theoretical survey of the public relations profession as it is currently practiced, providing a social/contextual backdrop for further study of the field.
- Crosslist: This course is offered by the PR department but may qualify for major credit in CMGT. To register, enroll in PR 561.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21599D | 169 | Lecture | TBA | Tuesday | 22 of 80 | Laura Jackson | ONLINE | |
Understanding of fundamental methodological issues about big data: types, platforms, tools, analysis techniques, and relevant theoretical frameworks.
- Restriction: Registration open to the following major(s): Applied Communication Research, Communication Data Science, Communication Data Science, Communication Management, Specialized Journalism
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21783D | 001 | Lecture | 6:00-8:50pm | Monday | 34 of 36 | Ben Lee,Siqi Wang | ASC204 | |
Students master skills and strategies to distinguish the truly influential from the merely popular, manage international influencer campaigns and develop successful influencers.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21786D | 001 | Lecture | 6:00-8:50pm | Wednesday | 26 of 30 | Freddy Nager | ANN406 | PDF (321057 KB) | |
Communication strategies for effective negotiation, mediation and facilitation of disputes; structures for public interventions; emergence of online dispute resolution systems.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21794D | 001 | Lecture | 2:00-4:50pm | Tuesday | 4 of 18 | Colleen Keough | ASC230 | Word (16441 KB) | |
Conceptualization of client research problems: sampling and segmentation; advanced questionnaire design; audience observation; quantitative-qualitative analyses and synthesis; effective communication of findings and solutions.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21804D | 001 | Lecture | 6:00-8:50pm | Wednesday | 26 of 27 | Catie Saralegui | ANN309 | Word (572311 KB) | |
| 21805D | 001 | Lecture | 6:30-9:20pm | Thursday | 23 of 23 | Austin Roy | ANN210 | |
Theory, structure and effects of culture on narrative. Story in non-profit and health organizations; new fields that recognize the importance of storytelling; storytelling in diverse media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21807D | 001 | Lecture | 2:00-4:50pm | Wednesday | 10 of 20 | Daniela Kon Lieberberg | ANN211 | |
How to communicate through storytelling in contemporary culture. Strategic story development for brands, for self-branding, and for social impact. Story creation utilizes narrative theories and workshop-style participatory activities.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21808D | 001 | Lecture | 6:00-8:50pm | Tuesday | 17 of 28 | Mayanna Framroze | ANNL101 | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the school. Graded CR/NC.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21809D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21810D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21811D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21812D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21813D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21814D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21815D | 166 | Lecture | TBA | TBA | 0 of 25 | Ben Lee | OFFICE | |
Field experience in applying communication principles to settings in organizations, campaigns, or other contexts; analysis and assessment of issues and problems.
- Restriction: Registration open to the following major(s): Global Communication, Communication Management, Communication, Digital Social Media, Public Diplomacy (Practitioner and Mid-Career Professional),, Public Diplomacy
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 21821D | 001 | 1.0 | Lecture | TBA | TBA | 15 of 25 | Ben Lee | OFFICE | | |
| 21822D | 001 | 1.0 | Lecture | TBA | TBA | 1 of 25 | Brad Shipley | OFFICE | | |
| 21823D | 001 | 1.0 | Lecture | TBA | TBA | 21 of 25 | Daniela Baroffio | OFFICE | | |
| 21824D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | David Craig | OFFICE | | |
| 21825D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21826D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21827D | 001 | 2.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21828D | 166 | 1.0 | Lecture | TBA | TBA | 5 of 25 | Ben Lee | OFFICE | | |
| 21829D | 166 | 2.0 | Lecture | TBA | TBA | 1 of 25 | Ben Lee | OFFICE | | |
| 21830D | 166 | 1.0 | Lecture | TBA | TBA | 3 of 25 | Daniela Baroffio | OFFICE | |
Communication management research project design and execution - thesis formulation, literature review, methods choice and instrument design. Analysis and reporting with appropriate quantitative or qualitative techniques.
- Prerequisite: CMGT 501 and CMGT 540
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21832D | 001 | Lecture | 2:00-3:40pm | Wednesday | 1 of 20 | Ben Lee | | ||
| 21833D | 001 | Lecture | 2:00-3:40pm | Tuesday | 4 of 20 | Brad Shipley | | ||
| 21834D | 001 | Lecture | 6:00-7:40pm | Wednesday | 0 of 20 | Ben Lee | OFFICE | | |
| 21835D | 001 | Lecture | 6:00-7:40pm | Tuesday | 0 of 20 | Brad Shipley | OFFICE | | |
| 21837D | 169 | Lecture | TBA | TBA | 1 of 20 | Brad Shipley | ONLINE | |
Communication management research project design and execution - thesis formulation, literature review, methods choice and instrument design. Analysis and reporting with appropriate quantitative or qualitative techniques.
- Prerequisite: CMGT 597A
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21839D | 001 | Lecture | TBA | TBA | 6 of 20 | Ben Lee | OFFICE | | |
| 21840D | 001 | Lecture | TBA | TBA | 6 of 20 | Brad Shipley | OFFICE | | |
| 21841D | 169 | Lecture | TBA | TBA | 1 of 20 | Brad Shipley,Ben Lee | ONLINE | | |
| 21842D | 166 | Lecture | TBA | TBA | 0 of 20 | Ben Lee | OFFICE | |