Summer 2024

Public Relations (PR)

• D class assignments for undergraduates available; URL: https://annenberg.usc.edu/dclearance.
• D class assignments for graduate students available; Email: gradasc@usc.edu.
• All graduate students (excluding PhDs) will be assessed a $200 per semester "ASCJ Technology fee." There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions.

PR 250: Strategic Public Relations and Advertising: An Introduction (4.0 units)

Strategies/practices in the growing field of public relations and advertising, including landmark cases, campaign planning; special emphasis on historical roots, current and future practice.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21030R	138	Lecture	5:00-7:30pm	Tue, Thu	8 of 20	Clarissa Beyah	ONLINE

PR 490: Directed Research (1.0-8.0 units)

Individual research and readings. Not available for graduate credit.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21046D	050	Lecture	TBA	TBA	0 of 10		OFFICE
21047D	051	Lecture	TBA	TBA	0 of 10		OFFICE

PR 525: Multimedia Content Creation for Brand Storytelling II (3.0 units)

Conceptualization and creation of strategic, research-based, primarily image and video multimedia content for use by organizations of all types.

• Prerequisite: PR 524
• Restriction: Registration open to the following major(s): Public Relations and Advertising

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21059R	057	Lecture	6:00-9:45pm	Wednesday	8 of 18	Matthew Le Veque, Annelise Bamberg	ANN209

PR 536: Digital, Social and Mass Media Public Relations Strategies (3.0 units)

Analysis of shifting media environment; development and execution of multi-platform campaigns based on organizational goals and audience characteristics.

• Restriction: Registration open to the following major(s): Public Relations and Advertising

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21062R	057	Lecture	6:00-9:45pm	Monday	7 of 20	Matthew Le Veque	ANN209

PR 562: Foundations of Effective PR Writing (4.0 units)

Specialized writing for persuasive and strategic communication contexts. Intensive focus on public relations writing for print, online, broadcast, and social media.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21193D	169	Lecture	TBA	Tuesday	14 of 80	Lisa Tush	ONLINE

PR 590: Directed Research (1.0-12.0 units)

Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21145D	059	Lecture	TBA	TBA	1 of 12	Fred Cook	OFFICE
21146D	050	Lecture	TBA	TBA	0 of 12		OFFICE
21147D	051	Lecture	TBA	TBA	0 of 12		OFFICE
21148D	057	Lecture	TBA	TBA	0 of 12		OFFICE

PR 594a: Master's Thesis (2.0 units)

Credit on acceptance of thesis.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21175D	059	Lecture	TBA	TBA	1 of 1	Jennifer Floto	OFFICE