Summer 2024

Explores the digital media environment, its sociohistorical evolution and the impact of digital technologies and media on practices within cultural and business ecosystems.

Explores research methodologies and digital audience analytics, evaluating online audience needs and wants and focusing on data-driven and ethical decision making.

Examines digital media advertising sales technologies: digital advertising, media buying, digital asset performance measurement and data collection methodologies used for business planning.

Explores the evolution of digital media content, content categories in digital media, innovations in content production techniques and technologies and the digital distribution revolution.

Case studies and examples to ideate, create and evaluate cutting-edge techniques used to implement long-range strategies for ethical digital media management and marketing.

Examines personal leadership principles and practices applicable to digital media, focused on leading within organizations, building diverse, high-performing teams and delivering digital media initiatives.

Covers the principles and skills needed to manage teams and projects within the digital media environment and achieve organizational goals through strategic planning.

Covers principles and strategies for directing digital content across platforms to achieve organizational objectives beyond creating awareness, informing or entertaining.

Covers management of digital media innovation within digital media organizations and new entrepreneurial ventures, and ways for alleviating challenges to equity and diversity.

Students create an innovative idea or initiative that solves a problem or achieves a goal within a digital media organization or business unit.