Marketing 530:
New Product Development (3.0 units)
Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
16527D | 033 | Lecture | 6:30-9:30pm | Tuesday | 36 of 48 | Dennis Schorr | JKP112 |