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Public Relations Innovation, Strategy and Management (PRSM)
Explores the contemporary practices of branding, advertising and public relations, and their expanding role in the development of multichannel communication campaign plans.
- Restriction: Registration open to the following major(s): Public Relations Innovation, Strategy and Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 70400D | 748 | Lecture | 5:00-6:30pm | Thursday | 25 of 30 | Tina Vennegaard | ONLINE |   |
Explores the evaluation of research and analysis methods, generating data insights and creating compelling and accurate stories using data visualization techniques.
- Restriction: Registration open to the following major(s): Public Relations Innovation, Strategy and Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 70405D | 758 | Lecture | 5:00-6:30pm | Thursday | 24 of 30 | Prash Sabharwal | ONLINE | |
Introduces brand storytelling through the creation of content across multiple channels and platforms using applicable tools, focusing on design and layout.
- Restriction: Registration open to the following major(s): Public Relations Innovation, Strategy and Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 70420D | 748 | Lecture | 5:00-6:30pm | Wednesday | 12 of 30 | Morgan Keller | ONLINE | | |
| 70421D | 748 | Lecture | 6:30-8:00pm | Tuesday | 14 of 30 | Dana Strokovsky | ONLINE | |
Covers brand storytelling through the creation of content across multiple channels and platforms using applicable tools, with a focus on image, audio and video elements.
- Prerequisite: PRSM 520
- Restriction: Registration open to the following major(s): Public Relations Innovation, Strategy and Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 70425D | 758 | Lecture | 5:00-6:30pm | Wednesday | 12 of 30 | Morgan Keller | ONLINE | | |
| 70426D | 758 | Lecture | 6:30-8:00pm | Tuesday | 13 of 30 | Dana Strokovsky | ONLINE | |
Explores employee communication strategies, tools and channels used to engage employees and develop them as brand advocates in support of organizational purpose and goals.
- Restriction: Registration open to the following major(s): Public Relations Innovation, Strategy and Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 70430D | 748 | Lecture | 6:30-8:00pm | Thursday | 8 of 30 | Blythe Yee | ONLINE | |
Covers the development of comprehensive social media advertising strategies that maximize budgets, ethically target their audiences and meet the goals of communication campaigns.
- Restriction: Registration open to the following major(s): Public Relations Innovation, Strategy and Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 70435D | 758 | Lecture | 5:00-6:30pm | Tuesday | 7 of 30 | Steve Caplan | ONLINE | |