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Public Relations (PR)
- D class assignments for undergraduates available; URL: https://annenberg.usc.edu/dclearance.
- D class assignments for graduate students available; Email: gradasc@usc.edu.
- All graduate students (excluding PhDs) will be assessed a $150 per semester "ASCJ Technology fee." There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions.
Focus on the unique writing requirements of social, online, broadcast, print and other media in public relations/advertising; emphasis on judgment, context and audience understanding.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21066D | 001 | Lecture | 6:00-9:20pm | Thursday | 14 of 16 | Stephanie Arnoldy | ANN413 |  | |
| 21067D | 001 | Lecture | 9:00-12:20pm | Monday | 16 of 16 | Toni Albertson | ANN308 | | |
| 21068D | 001 | Lecture | 8:30-11:50am | Monday | 17 of 17 | Joshua Rubenstein | ANN413 | |
Strategies/practices in the growing field of public relations and advertising, including landmark cases, campaign planning; special emphasis on historical roots, current and future practice.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21075D | 001 | Lecture | 6:00-9:20pm | Wednesday | 18 of 18 | Jose Zavala | ANN305 | | |
| 21077D | 060 | Lecture | 5:30-8:50pm | Wednesday | 22 of 22 | Clarissa Beyah | ONLINE | | |
| 21087D | 001 | Lecture | 6:30-9:50pm | Monday | 16 of 18 | Stephany Villasenor | ANN307 | PDF (428754 KB) | |
| 21088D | 001 | Lecture | 6:00-9:20pm | Monday | 20 of 20 | Eugene Legaspi Jr | ANN413 | PDF (434579 KB) | |
History and development of advertising; basic advertising campaigns showing relationships of marketing, creative, print and electronic media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21140D | 001 | Lecture | 6:00-9:20pm | Tuesday | 36 of 36 | Vance Kim | ANN406 | Word (570315 KB) | |
| 21141D | 001 | Lecture | 6:30-9:50pm | Monday | 33 of 36 | Matt Augustin | ANN406 | Word (566531 KB) | |
Learn advanced public relations writing and editing, basic design skills and sophisticated video planning, shooting, editing and production skills.
- Prerequisite: PR 209
- Restriction: Registration closed to the following major(s): Public Relations
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21159D | 001 | Lecture | 9:00-12:20pm | Thursday | 10 of 18 | Stefan Pollack | ANN307 | |
Examines case studies on important Italian companies, ranging from the transportation to the luxury goods industries from both an economical and business point of view.
- Restriction: Registration open to the following major(s): Communication, Journalism, Public Relations
- Crosslist: This course is offered by the COMM department but may qualify for major credit in PR. To register, enroll in COMM 391.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 20992D | 150 | Lecture | TBA | TBA | 31 of 31 | Georgia Stahl | OFFICE | |
Investigates the implications of the perceptual process of mass media generated immigration discourse in Europe.
- Restriction: Registration open to the following major(s): Communication, Journalism, Public Relations
- Crosslist: This course is offered by the COMM department but may qualify for major credit in PR. To register, enroll in COMM 392.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 20993D | 150 | Lecture | TBA | TBA | 25 of 31 | Georgia Stahl | OFFICE | |
Examines how politics affects and influences public relations campaigns in the UK and Europe.
- Restriction: Registration open to the following major(s): Broadcast and Digital Journalism, Communication Management, Communication, Journalism, Specialized Journalism, Specialized Journalism (The Arts), Print and Digital Journalism, Public Relations, Strategic Public Relations
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21160D | 141 | Lecture | TBA | TBA | 11 of 32 | Georgia Stahl | OFFICE | |
Media is social. Influencers reign. Influencer Relations provides a practical understanding of the new rules of the industry for students interested in working within it.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21163D | 001 | Lecture | 6:00-9:20pm | Tuesday | 27 of 32 | Robert Kozinets | ANNL115 | |
Fundamentals of media planning and buying across traditional and new media; how each media channel works independently and as part of an integrated media plan.
- Prerequisite: PR 340
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21256D | 001 | Lecture | 2:00-5:20pm | Thursday | 22 of 24 | Lauren Bradford | ASCG38 | |
Introduction to the field of sports information and promotion, including lectures, media assignments, role-playing, and presentations by sports professionals.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21266D | 001 | Lecture | 6:30-8:10pm | Monday | 23 of 25 | Jeff Moeller | ANN209 | |
Understanding of the history and application of celebrity in public relations, focusing on the entertainment industry and the notoriety attached to politics and the media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21269D | 001 | Lecture | 6:00-9:20pm | Wednesday | 29 of 30 | James Ward | ANNL115 | PDF (298580 KB) | |
Application of public relations principles to the context of political campaigns; emphasis on message development and delivery; relationship between candidate, news media, and electorate.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21263D | 001 | Lecture | 2:00-5:20pm | Wednesday | 16 of 26 | Daniel Schnur | ANNL116 | |
In-depth look at various aspects of Lifestyle PR with special emphasis on food, fashion and beauty, travel/tourism, hospitality, furniture/housewares, toys and more.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21309D | 001 | Lecture | 6:00-9:20pm | Tuesday | 23 of 25 | Brenda Lynch | ANN405 | | |
| 21311D | 001 | Lecture | 6:00-9:20pm | Wednesday | 20 of 25 | Cheryl Cook | ASC328 | Word (572496 KB) | |
PR 478: Social Media Analytics: Data and Content Creation for Real-time Public Relations (4.0 units)
Application of monitoring tools to become social media analysts and real-time content creators; interpretation of large data sets drawn from the social web; understanding of how to present data visually for optimal impact.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21312D | 001 | Lecture | 2:00-5:20pm | Tuesday | 20 of 20 | Matthew Le Veque | ANN309 | |
Hands-on lab; producing multimedia content; basic principles of design; tools and techniques to create digital images and layouts.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21314D | 001 | Lecture | 1:00-3:20pm | Thursday | 18 of 18 | Jennifer de la Fuente | ANN308 | PDF (395630 KB) | |
Hands-on lab; audio/video tools for conceiving, shooting, editing, delivering and archiving compelling stories for online audiences; personal brand building; digital storytelling trends and applications.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21270D | 001 | Lecture | 2:00-3:40pm | Monday | 16 of 16 | Jonathon Stearns | ANN413 | | |
| 21273D | 001 | Lecture | 2:30-4:10pm | Wednesday | 16 of 16 | Jonathon Stearns | ANN307 | |
Individual research and readings. Not available for graduate credit.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21402D | 001 | Lecture | TBA | TBA | 0 of 12 | Clarissa Beyah | OFFICE | | |
| 21403D | 001 | Lecture | TBA | TBA | 0 of 12 | Eunjin (Anna) Kim | OFFICE | | |
| 21405D | 001 | Lecture | TBA | TBA | 0 of 12 | Su Jung Kim | OFFICE | | |
| 21409D | 001 | Lecture | TBA | TBA | 0 of 12 | Fred Cook | OFFICE | | |
| 21416D | 001 | Lecture | TBA | TBA | 0 of 12 | Jennifer Floto | OFFICE | | |
| 21418D | 001 | Lecture | TBA | TBA | 0 of 12 | Robert Kozinets | OFFICE | | |
| 21424D | 001 | Lecture | TBA | TBA | 0 of 12 | Matthew Le Veque | OFFICE | | |
| 21426D | 001 | Lecture | TBA | TBA | 0 of 12 | Burghardt Tenderich | OFFICE | | |
| 21437D | 001 | Lecture | TBA | TBA | 0 of 12 | Jian Wang | OFFICE | | |
| 21442D | 001 | Lecture | TBA | TBA | 0 of 12 | Aimei Yang | OFFICE | | |
| 21444D | 001 | Lecture | TBA | TBA | 0 of 12 | Melanie Cherry | OFFICE | |
Learn to build, promote and manage a personal brand through critical analysis, case study, interactive interpretation and creative problem solving.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21450D | 001 | Lecture | 6:00-9:20pm | Monday | 23 of 23 | Jennifer Floto | ANN408 | |
Leadership workshop inspires students to be braver and more creative; encourages them to discover their leadership potential/explore new challenges inside and outside of classroom.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21439D | 001 | Lecture | 2:00-3:40pm | Tuesday | 17 of 17 | Fred Cook | ASCG38 | |
Selected topics in public relations.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| Political Advertising: The 2024 Election | ||||||||||
| 21451D | 001 | 4.0 | Lecture | 2:00-5:20pm | Thursday | 7 of 30 | Steve Caplan | ASC228 | | |
| Creativity, Concepting and Copywriting for Advertising | ||||||||||
| 21453D | 001 | 4.0 | Lecture | 2:00-5:20pm | Tuesday | 28 of 28 | Vance Kim | ASCG34 | Word (576236 KB) | |
| Annenberg in Chicago | ||||||||||
| 21454D | 420 | 2.0 | Lecture | TBA | TBA | 12 of 15 | Melanie Cherry,Fred Cook | OFFICE | | |
Study and evaluation of communications campaigns by civil society actors to influence public policy with a focus on messaging and efforts to shape news coverage.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21456D | 001 | Lecture | 2:00-5:20pm | Tuesday | 8 of 15 | Roberto Suro | ASC240 | |
Provides student training with cutting-edge digital research methods and applied data analytic skills relevant to current and future public relations and advertising practices.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21390D | 001 | Lecture | 6:00-8:30pm | Thursday | 3 of 15 | Eunjin (Anna) Kim | ANN209 | | |
| 21391D | 001 | Lecture | 12:00-2:30pm | Monday | 14 of 15 | Aimei Yang | ANN405 | | |
| 21392D | 001 | Lecture | 6:00-8:30pm | Monday | 10 of 15 | Eunjin (Anna) Kim | ASC328 | | |
| 21393D | 001 | Lecture | 6:30-9:00pm | Wednesday | 17 of 17 | Laura Jackson | ASC240 | |
Covers the conceptualization and creation of strategy-based, engaging, primarily web-based multimedia content for use by organizations of all types.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21396D | 001 | Lecture | 6:00-8:30pm | Monday | 17 of 17 | Hayley Burgess | ANN308 | Word (578078 KB) | |
| 21398D | 001 | Lecture | 6:00-8:30pm | Wednesday | 15 of 15 | LaShawn McFadden | ANN307 | PDF (481709 KB) | |
| 21399D | 001 | Lecture | 4:00-6:30pm | Tuesday | 16 of 17 | Annelise Bamberg | ANN413 | | |
| 21400D | 001 | Lecture | 1:00-3:30pm | Tuesday | 16 of 16 | Annelise Bamberg | ANN413 | | |
| 21401D | 001 | Lecture | 6:00-8:30pm | Tuesday | 14 of 15 | LaShawn McFadden | ANN307 | PDF (481687 KB) | |
Conceptualization and creation of strategic, research-based, primarily image and video multimedia content for use by organizations of all types.
- Prerequisite: PR 524
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21342D | 001 | Lecture | 6:00-8:30pm | Monday | 5 of 15 | Matthew Le Veque | ANN409ABC | |
Speaking the language of the board room; understanding business goals and objectives; economic literacy; financial/investor relations; understanding organizational disciplines and how they relate to corporate communication; PR/communication business processes and management.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21528D | 001 | Lecture | 2:00-4:30pm | Tuesday | 14 of 15 | Burghardt Tenderich | ANN211 | | |
| 21532D | 001 | Lecture | 9:00-11:30am | Wednesday | 12 of 15 | Melanie Cherry | ASCG38 | | |
| 21533D | 001 | Lecture | 12:00-2:30pm | Thursday | 13 of 15 | Melanie Cherry | ANN211 | | |
| 21537D | 060 | Lecture | 5:30-8:00pm | Thursday | 12 of 15 | Clarissa Beyah | ONLINE | | |
| 21539D | 001 | Lecture | 6:30-9:00pm | Thursday | 13 of 15 | Dave Quast | ANN405 | |
Practical and theoretical survey of the public relations profession as it is currently practiced, providing a social/contextual backdrop for further study of the field.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21559D | 169 | Lecture | TBA | Monday | 17 of 80 | Laura Jackson | ONLINE |  |
Learn all aspects of corporate communications and reputation management through real-time news analysis, cases and senior guest speakers from the world's largest, most admired companies.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21560D | 001 | Lecture | 6:30-9:00pm | Wednesday | 14 of 20 | Melissa Robinson, D Douglas Dawson | ANN408 | | |
| 21561D | 001 | Lecture | 3:00-5:30pm | Wednesday | 14 of 20 | Jacqueline Liu | ANN405 | |
Focuses on theories, concepts and practices in risk assessment, issues monitoring, and crisis anticipation/management in a wide variety of organizational contexts, and from multiple perspectives.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21563D | 001 | Lecture | 7:00-9:30pm | Wednesday | 9 of 18 | Dave Quast | ANN210 | | |
| 21564D | 001 | Lecture | 6:30-9:00pm | Monday | 19 of 19 | Scott Kronick | ASC228 | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21589D | 420 | Lecture | TBA | TBA | 4 of 4 | Fred Cook,Melanie Cherry | OFFICE | | |
| 21642D | 001 | Lecture | TBA | TBA | 0 of 12 | Eunjin (Anna) Kim | OFFICE | | |
| 21647D | 001 | Lecture | TBA | TBA | 0 of 12 | Su Jung Kim | OFFICE | | |
| 21651D | 371 | Lecture | TBA | TBA | 1 of 5 | Katrina Chan | OFFICE | | |
| 21654D | 001 | Lecture | TBA | TBA | 0 of 12 | Clarissa Beyah | OFFICE | | |
| 21656D | 001 | Lecture | TBA | TBA | 3 of 12 | Jennifer Floto | OFFICE | | |
| 21662D | 001 | Lecture | TBA | TBA | 0 of 12 | Robert Kozinets | OFFICE | | |
| 21663D | 001 | Lecture | TBA | TBA | 14 of 15 | Matthew Le Veque | OFFICE | | |
| 21675D | 001 | Lecture | TBA | TBA | 1 of 12 | Burghardt Tenderich | OFFICE | | |
| 21678D | 001 | Lecture | TBA | TBA | 0 of 12 | Jian Wang | OFFICE | | |
| 21680D | 001 | Lecture | TBA | TBA | 0 of 12 | Aimei Yang | OFFICE | | |
| 21681D | 001 | Lecture | TBA | TBA | 1 of 12 | Fred Cook | OFFICE | | |
| 21683D | 001 | Lecture | TBA | TBA | 1 of 12 | Melanie Cherry | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21630D | 001 | Lecture | TBA | TBA | 3 of 3 | Jennifer Floto | OFFICE | | |
| 21689D | 001 | Lecture | TBA | TBA | 1 of 1 | Matthew Le Veque | OFFICE | | |
| 21690D | 001 | Lecture | TBA | TBA | 2 of 2 | Burghardt Tenderich | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21594D | 001 | Lecture | TBA | TBA | 1 of 1 | Jennifer Floto | OFFICE | | |
| 21596D | 001 | Lecture | TBA | TBA | 1 of 1 | Myra Turner | OFFICE | |
Provides a practical, working understanding of financial communications, concerned primarily with articulating a company's value. This applies to matters of corporate image and financial/investment environment.
- Prerequisite: PR 508
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21595D | 001 | Lecture | 2:00-4:30pm | Thursday | 17 of 20 | Evan Pondel | ANN309 | |
Leadership workshop inspires stepping outside of comfort zones to be braver and more creative. Encourages discovery of leadership potential by exploring new ideas and challenges.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21679D | 001 | Lecture | 5:30-8:00pm | Tuesday | 20 of 20 | Fred Cook | ANNL116 | | |
| 21684D | 001 | Lecture | 6:30-9:00pm | Thursday | 15 of 18 | Ashley Owen | ANN408 | |