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Marketing (MKT)
- http://www.marshall.usc.edu/marketing/
- D class assignments for undergraduates available in HOH-331; Phone: (213) 740-5033.
- BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. All graduate applications and forms are available by calling (213) 740-5424, email: registration@marshall.usc.edu. For the complete list of Business registration policies, visit students.marshall.usc.edu/registrationpolicies
Analyze marketing data and develop actionable insights to guide marketing decisions. Apply statistical tools, machine learning, and economic analysis to digital marketing problems.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16465R | 001 | Lecture | 10:00-11:50am | Tue, Thu | 46 of 48 | Dinesh Puranam | JFF240 |  | |
| 16468R | 001 | Lecture | 4:00-5:50pm | Tue, Thu | 46 of 48 | Dinesh Puranam | ACC201 | |
Examine happiness and wellbeing in consumer culture. Integrate insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing, and societal welfare.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16467R | 001 | Lecture | 4:00-5:50pm | Mon, Wed | 48 of 48 | Arianna Uhalde | JFF236 | PDF (89754 KB) | |
Develop skills for effective marketing communication and promotion. Consider objectives and components of a strategic plan (including marketplace analysis, research, campaign development, and media planning).
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16469R | 001 | Lecture | 10:00-11:50am | Mon, Wed | 43 of 48 | Arianna Uhalde | JFF316 | PDF (91356 KB) | |
| 16471R | 001 | Lecture | 12:00-1:50pm | Mon, Wed | 46 of 48 | Arianna Uhalde | JFF316 | PDF (91356 KB) | |
Examine the changing world of the connected consumer. Gain introductory knowledge about consumers online and digital marketing tactics across industries.
- Prerequisite: BUAD 307
- Restriction: Registration open to the following class level(s): Junior, Senior, Senior (fifth year), Sophomore
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16479R | 001 | Lecture | 10:00-11:50am | Tue, Thu | 48 of 48 | Kristen Schiele | JFF322 | | |
| 16480R | 001 | Lecture | 12:00-1:50pm | Tue, Thu | 48 of 48 | Kristen Schiele | JFF322 | |
Examine the use of social media for business across industries. Understand theories and frameworks for strategic content creation and posting as technology and platforms evolve.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16481R | 001 | Lecture | 6:00-7:50pm | Tue, Thu | 48 of 48 | Elena Hansen | JFF239 | |
Examine retail management in physical stores and online environments. Discuss buying and managing merchandise, store/platform layout, pricing, promotion, and supplier relationships.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16484D | 001 | Lecture | 8:00-9:50am | Mon, Wed | Canceled | Ariela Turndorf | |
Examine diverse consumers behavior including acquisition, usage and disposition of products. Understand the psychological, social and cultural influences that drive consumers decisions.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16495R | 001 | Lecture | 2:00-3:50pm | Mon, Wed | 26 of 48 | Dennis Schorr | JFF240 | | |
| 16496D | 060 | Lecture | 12:00-1:50pm | Mon, Wed | 48 of 48 | Gulden Ulkumen | ONLINE | | |
| 16498D | 060 | Lecture | 2:00-3:50pm | Mon, Wed | 47 of 48 | Gulden Ulkumen | ONLINE | |
Examine how marketers adapt the marketing mix to serve consumers from diverse cultures, considering differing social norms and regulations across the global marketplace.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16502R | 001 | Lecture | 10:00-11:50am | Mon, Wed | 35 of 48 | Ariela Turndorf | JFF322 | |
Current developments in the field of Marketing; topics to be selected each semester.
- Prerequisite: BUAD 307
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| User Experience (UX) and Design for Marketing | ||||||||||
| 16504R | 001 | 4.0 | Lecture | 4:00-5:50pm | Tue, Thu | 41 of 42 | Kristen Schiele | BRI5 | | |
| Marketing in the Gaming Industry | ||||||||||
| 16506R | 001 | 4.0 | Lecture | 6:00-7:50pm | Tue, Thu | 18 of 42 | Franco De Cesare | ACC201 | | |
Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16527D | 033 | Lecture | 6:30-9:30pm | Tuesday | 36 of 48 | Dennis Schorr | JKP112 | |
Introduction to the fundamentals of pricing and pricing strategy. Develop a conceptual framework and a set of analytical tools used to make sound pricing decisions.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Social Work, Business Administration/Planning, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Marketing (Marketing Analytics), Business Administration/Systems Architecting and Engineering, Business Analytics, Public Health/Social Entrepreneurship, Social Entrepreneurship
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16532D | 033 | Lecture | 6:30-9:30pm | Monday | 29 of 56 | Shantanu Dutta | JKP112 | |
Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project.
- Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
- Note: Section 16543 is for MS Marketing Students only. Section 16541 is for MBA and other graduate students. Please be mindful of registering for the correct section for your program.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16541D | 033 | Lecture | 6:30-9:30pm | Tuesday | 11 of 13 | Joseph Priester | JFF241 |  | |
| 16543D | 033 | Lecture | 6:30-9:30pm | Tuesday | 34 of 35 | Joseph Priester | JFF241 | |
Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Social Work, Business Research, Business Taxation, Business Analytics, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Marketing (Marketing Analytics), Social Entrepreneurship, Business Administration/Urban Planning, Business Administration/Systems Architecting and Engineering, Public Health/Social Entrepreneurship, Global Supply Chain Management
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
- Note: Sections 16542 and 16546 are for MBA students and other graduate studetns. Section 16544 is for MS Marketing students only. Section 16545 is for MS Business Analytics students only.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16542D | 033 | Lecture | 11:00-12:20pm | Tue, Thu | 28 of 34 | Kalinda Ukanwa | JKP104 | | |
| 16544D | 033 | Lecture | 3:30-4:50pm | Tue, Thu | 7 of 7 | Kalinda Ukanwa | JKP112 | | |
| 16545D | 033 | Lecture | 11:00-12:20pm | Tue, Thu | 15 of 20 | Kalinda Ukanwa | JKP104 | | |
| 16546D | 033 | Lecture | 3:30-4:50pm | Tue, Thu | 38 of 47 | Kalinda Ukanwa | JKP112 | |
Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Urban Planning, Business Administration/Real Estate Development, Business Administration/Systems Architecting and Engineering, Business Administration/Social Work, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Marketing (Marketing Analytics), Public Health/Social Entrepreneurship, Social Entrepreneurship, Business Analytics
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16548D | 033 | Lecture | 2:00-3:20pm | Tue, Thu | 46 of 54 | Dinesh Puranam | JKP102 | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department. Graded CR/NC.
- Note: Application required. Visit www.marshall.usc.edu/elective-course-guide/independent-study.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16556D | 033 | 1.0-5.0 | Lecture | TBA | TBA | 0 of 10 | Sivaramakrishnan Siddarth | OFFICE | |
Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. Proposal, data collection, analyses, and written report. Graded CR/NC.
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
- Note: Application required. Visit www.marshall.usc.edu/elective-course-guide/independent-study.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16558D | 033 | Lecture | TBA | TBA | 0 of 10 | Sivaramakrishnan Siddarth | OFFICE | |
Independent research beyond normal course offerings. Proposal, research and written report/paper required. Graded CR/NC.
- Restriction: Registration open to the following class level(s): Master Student
- Note: Application required. Visit www.marshall.usc.edu/elective-course-guide/independent-study.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16550D | 033 | 0.5-4.0 | Lecture | TBA | TBA | 0 of 10 | Sivaramakrishnan Siddarth | OFFICE | | |
| 16560D | 033 | 0.5-4.0 | Lecture | TBA | TBA | 0 of 10 | OFFICE | | ||
| 16561D | 415 | 0.5-3.0 | Lecture | TBA | TBA | 2 of 5 | Diane Badame, Larry Vincent | OFFICE | |
Supervised on-the-job business experience in the field of marketing. (Curricular Practical Training.) Graded CR/NC.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Education, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Social Work, Business Administration/Planning, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Medicine/Business Administration, Law/Business Taxation, Marketing, Social Entrepreneurship
- Restriction: Registration open to the following class level(s): Master Student
- Note: Application required. Visit www.marshall.usc.edu/elective-course-guide/independent-study.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16557D | 033 | 0.5-1.0 | Lecture | TBA | TBA | 1 of 15 | Sivaramakrishnan Siddarth,Diane Badame | OFFICE | |
Individual or team project solving real business problems for an existing business entity, domestic and/or international. Proposal, field research, analyses and oral and written presentations. Graded CR/NC
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16565D | 033 | 0.5-3.0 | Lecture | TBA | TBA | 1 of 10 | Sivaramakrishnan Siddarth,Larry Vincent | OFFICE | | |
| 16566D | 033 | 1.5 | Lecture | TBA | TBA | 0 of 10 | OFFICE | | ||
| 16567D | 033 | 2.0 | Lecture | TBA | TBA | 0 of 10 | OFFICE | |
Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| Influencer Marketing | ||||||||||
| 16547D | 033 | 3.0 | Lecture | 6:30-9:30pm | Wednesday | 20 of 54 | Robert Kozinets | JFF416 | | |
A foundation in judgment, decision-making, and choice aspects of consumer behavior and business. Topics include heuristics and biases, information acquisition, time perception, and intertemporal choice.
- Restriction: Registration open to the following major(s): Business Administration
- Restriction: Registration open to the following class level(s): Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16574D | 033 | Lecture | 10:00-12:50pm | Monday | 5 of 10 | Kristin Diehl, Joseph Nunes | HOH506 | |
Seminar. Review and discuss current research in Marketing. Presentations by faculty, visiting researchers, and advanced students. Open to Marshall Ph.D. students only. Graded CR/NC.
- Restriction: Registration open to the following major(s): Business Administration
- Restriction: Registration open to the following class level(s): Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16572D | 033 | Lecture | 12:00-12:50pm | Friday | 10 of 10 | Gulden Ulkumen, Yanhao Wei | HOH706 | |