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Communication Management (CMGT)
- D class assignments for graduate students available; Email: gradasc@usc.edu.
- All graduate students (excluding PhDs) will be assessed a $200 per semester "ASCJ" Technology fee. There is no technology fee charged for the summer term. For more information on the technology fee, call 213-740-5297 or email asctech@usc.edu.
Production and distribution of information within large organizations; information networks, organization structure, control and decision-making functions. Resources necessary for effective organizational communication systems.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21701D | 169 | Lecture | TBA | Wednesday | 24 of 90 | Jessica Neff, James Lee, Austin Roy | ONLINE |   |
Theories, core concepts and practice in management of communication; analysis based on cases, structured and semi-structured data, historical research and participant observation.
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21702D | 001 | Lecture | 2:00-4:50pm | Tuesday | 40 of 41 | Monica Koyama, Brad Shipley | ASC231 | | |
| 21703D | 001 | Lecture | 6:00-8:50pm | Tuesday | 39 of 39 | Monica Koyama, Brad Shipley | ASC204 | | |
| 21704R | 001 | Lecture | 2:00-4:50pm | Thursday | 36 of 38 | Monica Koyama, Brad Shipley | ASC231 | | |
| 21705R | 001 | Lecture | 6:00-8:50pm | Thursday | 27 of 38 | Monica Koyama, Brad Shipley | ASC204 | |
Ethics for new media and technology. Leverages case studies, historical analysis, observational analysis. Equips data-oriented communication practitioners to be ethical stewards of data.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21721D | 001 | Lecture | 2:00-4:50pm | Wednesday | 18 of 21 | Morten Bay | ANN409ABC | PDF (491279 KB) | |
Communication research, analysis and strategies for new ventures to establish spread and acceptance in saturated mediascapes. Help founders find persuasive voice and identity.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21720D | 060 | Lecture | 6:30-9:20pm | Monday | 14 of 21 | Keemia Ferasat | ONLINE | |
Examines luxury fashion marketing communication, focusing on connecting with the audience. Topics include history of the industry, media channels, digital platforms and communicating values.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21726D | 001 | Lecture | 2:00-4:50pm | Monday | 20 of 21 | Alexis Brunswick | ASCG38 | | |
| 21727D | 001 | Lecture | 5:30-8:20pm | Monday | 21 of 22 | Alexis Brunswick | ASCG38 | |
Foundational examination of beauty, personal care and wellness industries through brand strategy, promotion, advertising, social media and influencer marketing.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21728D | 748 | Lecture | 6:00-8:50pm | Wednesday | 19 of 22 | Jennifer Houghton, Ben Lee | ONLINE | PDF (182474 KB) | |
Covers various segments of beauty, personal care and wellness brands and how they utilize communication strategies to differentiate products and persuade targeted consumers.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21729D | 758 | Lecture | 6:00-8:50pm | Wednesday | 15 of 21 | Jennifer Houghton | ONLINE | |
Maps the evolution of global and Chinese creator industries, as distinguished by social media entrepreneurs, online cultural producers, creators, influencers, live streamers, KOLs and wanghong.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21738D | 001 | Lecture | 6:30-9:20pm | Monday | 16 of 21 | David Craig,Michelle Beaver | ASC231 | |
Impact of television, satellites, computers, and other new technologies; competing theories about the role of technology in society; historical effects of introducing new technologies.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21739D | 060 | Lecture | 2:00-4:50pm | Thursday | 6 of 15 | Christina Dunbar-Hester | ONLINE | |
History, social dynamics, and cultural impact of video games; developments in technology and design; issues confronting the video game industry and organizations.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21746D | 001 | Lecture | 6:00-8:50pm | Wednesday | 23 of 24 | Steven Fowler II | ANNL116 | PDF (450901 KB) | |
Data collection and elementary statistical analysis in communication management. Methods include surveys, focus groups, content analysis, experiments, secondary data sources.
- Restriction: Registration open to the following major(s): Communication Management, Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21752D | 169 | Lecture | TBA | Tuesday | 38 of 80 | Mathew Curtis, Courtney Pade | ONLINE | |
Communication strategies for product marketing and advertising; communication's role in developing domestic and international marketplaces; practical applications of persuasion theory.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21754D | 001 | Lecture | 2:00-4:50pm | Thursday | 21 of 24 | Marina Kosten | ANN209 | Word (583081 KB) | |
In-depth analysis of the challenges confronting the entertainment industry in the wake of media convergence including a survey of media convergence history and theories.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21765D | 001 | Lecture | 6:00-8:50pm | Wednesday | 14 of 21 | Joshua Feldman | ASC228 | PDF (413763 KB) | |
Understanding dynamics in entertainment markets enabled by emerging digital technologies; broad and niche strategies to target appropriate audiences, building audience engagement with entertainment content identities.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21766D | 001 | Lecture | 6:30-9:20pm | Thursday | 14 of 21 | Allan Gungormez | ANN211 | |
Focuses on management, production and distribution of scripted film, television and web stories to understand visual storytelling as a communicative strategy for advertising and education.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21763D | 001 | Lecture | 6:30-9:20pm | Thursday | 19 of 21 | Adam Fratto | ANN309 | PDF (888398 KB) | |
Applies communication theory and research to understand emerging marketing communication topics and issues.
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21768R | 001 | Lecture | 5:30-8:20pm | Monday | Canceled | |
Foundational and advanced practices for copywriting and related design incommunication; integrated analysis of concepts and pragmatics surrounding creativity forcommunication effectiveness
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21769D | 001 | Lecture | 6:30-9:20pm | Monday | 21 of 21 | Eric Markgraf | ANN210 | |
Analysis and development of online communication and marketing campaigns; exploration of current Internet best practices in social media, SEM, privacy, location-based marketing, and online measurement.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21770D | 001 | Lecture | 6:00-8:50pm | Monday | 29 of 31 | Rich Guest | ANNL116 | | |
| 21774D | 001 | Lecture | 6:00-8:50pm | Tuesday | 25 of 28 | Mayanna Framroze | ANNL101 | Word (156158 KB) | |
Communication strategies in a global marketing environment; analysis of global – local challenges and opportunities; effective global integrated communication to create and sustain competitive advantage
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21775D | 001 | Lecture | 2:00-4:50pm | Thursday | 26 of 26 | Ted Skidmore | ASC328 | PDF (456088 KB) | |
| 21776D | 060 | Lecture | 6:30-9:20pm | Tuesday | 11 of 24 | Marcela Amiune | ONLINE | | |
| 21778D | 169 | Lecture | TBA | Thursday | 50 of 80 | Paolo Sigismondi,Courtney Pade,Rafael Bracero | ONLINE | |
Global influences on linear and streaming television and theatrical. Case analyses of organizations and content focusing on interconnected partnerships and promotions to attract local audiences.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21779D | 001 | Lecture | 2:00-4:50pm | Tuesday | 23 of 26 | Ted Skidmore | ASC328 | PDF (403904 KB) | |
Practical and theoretical survey of the public relations profession as it is currently practiced, providing a social/contextual backdrop for further study of the field.
- Crosslist: This course is offered by the PR department but may qualify for major credit in CMGT. To register, enroll in PR 561.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21559D | 169 | Lecture | TBA | Monday | 17 of 80 | Laura Jackson | ONLINE | |
Students master skills and strategies to distinguish the truly influential from the merely popular, manage international influencer campaigns and develop successful influencers.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21786D | 001 | Lecture | 6:00-8:50pm | Wednesday | 25 of 30 | Freddy Nager | ANN406 | PDF (336304 KB) | |
How to use effective organizational communication to facilitate crisis prevention, provide leadership during a crisis and manage organizational change.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21793D | 169 | Lecture | TBA | Wednesday | 22 of 80 | Brad Shipley,Cynthia Martinez | ONLINE | |
Evolution, models, metrics and stakeholders. Key communication issues in designing and implementing initiatives, CSR reporting, strategic partnerships and online communities. Analysis of communication paradoxes.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21795D | 001 | Lecture | 6:00-8:50pm | Tuesday | 7 of 21 | Catie Saralegui | ASC328 | Word (572812 KB) | |
Examination of social scientific theory and research on patterns of media content; effects of mass media exposure on individuals and society; and industry practices.
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21804D | 001 | Lecture | 6:30-9:20pm | Tuesday | 31 of 32 | David Craig,Monica Koyama | ASC231 | |
How to communicate through storytelling in contemporary culture. Strategic story development for brands, for self-branding, and for social impact. Story creation utilizes narrative theories and workshop-style participatory activities.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21808D | 001 | Lecture | 6:00-8:50pm | Thursday | 16 of 18 | Mayanna Framroze | ANNL101 | Word (164282 KB) | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the school. Graded CR/NC.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 21810D | 001 | 1.0-12.0 | Lecture | TBA | TBA | 0 of 25 | Ben Lee | OFFICE | | |
| 21811D | 001 | 1.0-12.0 | Lecture | TBA | TBA | 1 of 25 | David Craig | OFFICE | | |
| 21812D | 001 | 1.0-12.0 | Lecture | TBA | TBA | 1 of 25 | Patricia Riley | OFFICE | | |
| 21813D | 001 | 1.0-12.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21814D | 001 | 1.0-12.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21815D | 001 | 2.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21816D | 371 | 2.0 | Lecture | TBA | TBA | 1 of 7 | Katrina Chan | OFFICE | | |
| 21817D | 683 | 1.0 | Lecture | TBA | TBA | 0 of 5 | Willow Bay | OFFICE | |
Communication management research project design and execution - thesis formulation, literature review, methods choice and instrument design. Analysis and reporting with appropriate quantitative or qualitative techniques.
- Prerequisite: CMGT 501 and CMGT 540
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21832D | 166 | Lecture | TBA | TBA | 1 of 18 | Ben Lee | OFFICE | | |
| 21833D | 001 | Lecture | TBA | TBA | 12 of 18 | Ben Lee | OFFICE | | |
| 21834D | 001 | Lecture | TBA | TBA | 5 of 18 | Brad Shipley | OFFICE | | |
| 21837D | 169 | Lecture | TBA | TBA | 9 of 20 | Brad Shipley | ONLINE | |
Communication management research project design and execution - thesis formulation, literature review, methods choice and instrument design. Analysis and reporting with appropriate quantitative or qualitative techniques.
- Prerequisite: CMGT 597A
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21838D | 001 | Lecture | 2:00-3:40pm | Wednesday | 6 of 18 | Ben Lee | ASCG34 | | |
| 21839D | 001 | Lecture | 6:00-7:40pm | Wednesday | 4 of 18 | Ben Lee | ASC236 | | |
| 21840D | 001 | Lecture | 2:00-3:40pm | Wednesday | 3 of 18 | Brad Shipley | OFFICE | | |
| 21841D | 001 | Lecture | 6:00-7:40pm | Wednesday | 1 of 18 | Brad Shipley | ASCG34 | | |
| 21842D | 169 | Lecture | TBA | TBA | 9 of 18 | Brad Shipley | ONLINE | | |
| 21844D | 166 | Lecture | TBA | TBA | 2 of 18 | Ben Lee | OFFICE | |
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| Communication and Wellbeing at Work | ||||||||||
| 21843D | 060 | 4.0 | Lecture | 6:00-8:50pm | Thursday | 2 of 18 | Andrea Hollingshead | ONLINE | PDF (491551 KB) | |