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Biopharmaceutical Marketing (BPMK)
Understand product positioning, timing and market opportunities. Key message development and communication pathways, budgets, quantitative measures for Grab and Growth! Integrated launch and market planning.
- Note: Visit bpmk.usc.edu for specific class meeting dates.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
49278D | 001 | Lecture | TBA | TBA | 46 of 50 | Ken Wong,John Park | OFFICE |
Profile insurance categories, controls and public demands. Aligning formulary and value measures and research. Play to Win! Quantitative assessment of market segmentation and evidence generation.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
49279D | 005 | Lecture | TBA | TBA | 36 of 50 | John Stofko | TBA |
Design risk maps, methods and processes for competitive intelligence. War Games! Pricing tools and revenue models.
- Note: Visit bpmk.usc.edu for class meeting dates.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
49281D | 005 | Lecture | TBA | TBA | 32 of 50 | John Stofko | OFFICE |