USC Schedule of Classes

Fall 2023

classes begin
registration begins

Marketing 526:

Advertising and Social Media: Strategy and Analytics (3.0 units)

Effective advertising in an era of social media including strategy and analytics for crafting ad messages, testing ads, budgeting and media scheduling.
  • Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Urban Planning, Business Administration/Real Estate Development, Business Administration/Systems Architecting and Engineering, Business Administration/Social Work, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Marketing (Marketing Analytics), Public Health/Social Entrepreneurship, Social Entrepreneurship
  • Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16526R033Lecture5:00-6:20pmTue, Thu19 of 51Gerard TellisJKP202PDF (442271 KB)session dates
Information accurate as of March 2, 2024 2:08 pm.
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