USC Schedule of Classes

Fall 2023

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Communication Management 563:

Qualitative Research for Marketing Communication (4.0 units)

Systematic marketing communication qualitative research - focus groups, ethnographic participant observation, semi-structured interviews, workshops. Analysis with content coding, thematic analyses, concept maps.
    SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
    21782D001Lecture2:00-4:50pmThursday5 of 24Jeffrey HirschANN209session dates
    Information accurate as of March 3, 2024 2:22 pm.
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