Communication Management 563:
Qualitative Research for Marketing Communication (4.0 units)
Systematic marketing communication qualitative research - focus groups, ethnographic participant observation, semi-structured interviews, workshops. Analysis with content coding, thematic analyses, concept maps.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21782D | 001 | Lecture | 2:00-4:50pm | Thursday | 5 of 24 | Jeffrey Hirsch | ANN209 |  |