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Public Relations (PR)
- D class assignments for graduate students available; Email: gradasc@usc.edu.
- All graduate students (excluding PhDs) will be assessed a $150 per semester "ASCJ Technology fee." There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions.
Focus on the unique writing requirements of social, online, broadcast, print and other media in public relations/advertising; emphasis on judgment, context and audience understanding.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21069D | 001 | Lecture | 12:30-3:50pm | Monday | 16 of 16 | Toni Albertson | ANN413 |  | |
| 21070D | 001 | Lecture | 6:00-9:20pm | Thursday | 16 of 16 | Stephanie Arnoldy | ANN307 |  | |
| 21071D | 001 | Lecture | 9:00-12:20pm | Monday | 15 of 16 | Austin Foxxe | ANN413 | | |
| 21072D | 001 | Lecture | 12:30-3:50pm | Thursday | 17 of 17 | Sam Youngman | ANN307 | | |
| 21073D | 001 | Lecture | 9:00-12:20pm | Thursday | 20 of 20 | Lisa Tush | ANN307 | Word (580043 KB) | |
| 21074D | 001 | Lecture | 8:30-11:50am | Monday | 15 of 16 | Joshua Rubenstein | ANN308 | |
Strategies/practices in the growing field of public relations and advertising, including landmark cases, campaign planning; special emphasis on historical roots, current and future practice.
- Note: Non-majors who are interested in enrolling in PR 250: Strategic Public Relations: An Introduction must have at least a 2.5 GPA.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21184D | 060 | Lecture | 5:30-8:50pm | Tuesday | 23 of 23 | Clarissa Beyah | ONLINE | PDF (441353 KB) | |
| 21186D | 001 | Lecture | 9:00-12:20pm | Wednesday | 16 of 16 | Ron Antonette | ASC240 | | |
| 21187D | 001 | Lecture | 6:30-9:50pm | Wednesday | 18 of 18 | Jose Zavala | ASC240 | | |
| 21188D | 001 | Lecture | 6:00-9:20pm | Wednesday | 15 of 16 | Stephany Villasenor | ANN405 | |
History and development of advertising; basic advertising campaigns showing relationships of marketing, creative, print and electronic media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21145D | 001 | Lecture | 6:30-9:50pm | Monday | 33 of 36 | David Dreyer | ANN406 | | |
| 21146D | 001 | Lecture | 6:30-9:50pm | Tuesday | 36 of 36 | Matthew Augustin | ANN406 | Word (564680 KB) | |
Introduction to media relations, social media and influencer engagement; intensive writing and creating multimedia content for traditional, emerging and social media.
- Prerequisite: PR 209 and PR 250
- Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21190D | 001 | Lecture | 2:00-5:20pm | Wednesday | 17 of 17 | Nan Sumski | ANN413 | | |
| 21192D | 001 | Lecture | 3:30-6:50pm | Monday | 15 of 15 | Kate Jacobs | ANN308 | |
Advanced course in writing, digital content and multimedia creation; production of communications collateral for social and owned media channels targeting an array of audiences.
- Prerequisite: PR 351A
- Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21201D | 001 | Lecture | 6:00-9:20pm | Thursday | 12 of 15 | Darryl Ryan | ANN413 | PDF (372729 KB) | |
| 21202D | 001 | Lecture | 9:00-12:20pm | Thursday | 16 of 16 | Stefan Pollack | ANN413 | | |
| 21204D | 001 | Lecture | 2:30-5:50pm | Thursday | 16 of 16 | Stefan Pollack | ANN413 | | |
| 21205D | 001 | Lecture | 9:00-12:20pm | Thursday | 17 of 17 | Jennifer de la Fuente | ANN308 | PDF (372945 KB) | |
Relationship between public relations/advertising and other organizational disciplines; understanding business goals and objectives; economic literacy; financial/investor relations; how PR/communication agencies are built and managed.
- Prerequisite: PR 351A
- Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21241D | 001 | Lecture | 9:00-12:20pm | Wednesday | 14 of 17 | David Stamper | ANN305 | | |
| 21242D | 001 | Lecture | 2:00-5:20pm | Wednesday | 12 of 17 | David Stamper | ANN305 | | |
| 21243D | 001 | Lecture | 9:00-12:20pm | Wednesday | 18 of 18 | Melanie Cherry | ANNL115 | | |
| 21244D | 001 | Lecture | 2:00-5:20pm | Wednesday | 19 of 19 | Melanie Cherry | ANN309 | |
Learn how to develop an idea and transform that idea to create advertisements that cut through the clutter and communicate persuasively.
- Prerequisite: PR 340
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21248D | 001 | Lecture | 6:00-9:20pm | Thursday | 20 of 20 | Zachary Jerome | ANN211 | Word (66069 KB) | |
An extensive overview of the Lifestyle Public Relations category with special emphasis on social media, non-traditional influencers and audience segmentation.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21185D | 001 | Lecture | 6:30-9:50pm | Wednesday | 27 of 30 | Jennifer Floto | ANNL115 | |
Examines the role of food, food-related communication and media in our daily lives, our various cultures and our local, national and global economy.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21158D | 001 | Lecture | 9:00-12:20pm | Thursday | 27 of 30 | Dena Brummer | ANNL115 | PDF (430368 KB) | |
In-depth study of methods for planning, managing and evaluating strategic communication campaigns; critical analysis of contemporary cases; development of campaigns for real world clients.
- Prerequisite: PR 351B and PR 463
- Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21268D | 001 | Lecture | 6:00-9:20pm | Wednesday | 16 of 16 | Brenda Lynch | ASC328 | |
Public relations in the design, promotion, and presentation of popular entertainment, including films, broadcasting, music, expositions, amusement parks, resorts and arenas.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21270D | 001 | Lecture | 9:00-12:20pm | Wednesday | 34 of 35 | Nan Sumski | ASCG34 | |
Sports Public Relations isn't only getting press for a team or player; it's managing communications among influencers. Complements overview course giving students advanced look at practitioners' role with professional athletes.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21269D | 001 | Lecture | 6:30-9:50pm | Tuesday | 25 of 25 | Michael Ehrlich | ANN405 | |
Introduction to the field of sports information and promotion, including lectures, media assignments, role-playing, and presentations by sports professionals.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21275D | 001 | Lecture | 6:30-8:10pm | Tuesday | 22 of 25 | Jeff Moeller | ANN210 | |
Introduction to the specialized field of public relations for non-profit and non-governmental organizations; emphasis on case studies, strategic and critical thinking, and campaign development.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21278D | 001 | Lecture | 6:00-9:20pm | Thursday | 14 of 16 | Zahra Nealy | ANN405 | Word (555611 KB) | |
Application of public relations principles to the context of political campaigns; emphasis on message development and delivery; relationship between candidate, news media, and electorate.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21280D | 001 | Lecture | 2:00-5:20pm | Wednesday | 23 of 26 | Daniel Schnur | ANNL115 | PDF (346745 KB) | |
Identification of key strategic insights that drive successful communication campaigns, based on research techniques including surveys, content evaluation and social media monitoring.
- Prerequisite: 1 from (PR 351A or JOUR 351A)
- Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21290D | 001 | Lecture | 2:00-5:20pm | Monday | 13 of 17 | Eunjin (Anna) Kim | ANN309 | | |
| 21291D | 001 | Lecture | 2:00-5:20pm | Monday | 17 of 17 | Laura Jackson | ANN305 | | |
| 21292D | 001 | Lecture | 9:00-12:20pm | Tuesday | 16 of 17 | Morten Bay | ANNL115 | | |
| 21293D | 001 | Lecture | 9:00-12:20pm | Tuesday | 15 of 17 | Eunjin (Anna) Kim | ANN211 | |
PR 478: Social Media Analytics: Data and Content Creation for Real-time Public Relations (4.0 units)
Application of monitoring tools to become social media analysts and real-time content creators; interpretation of large data sets drawn from the social web; understanding of how to present data visually for optimal impact.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21316D | 001 | Lecture | 2:00-5:20pm | Tuesday | 23 of 23 | Matthew Le Veque | ANN305 | |
Hands-on lab; producing multimedia content; basic principles of design; tools and techniques to create digital images and layouts.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21320D | 001 | Lecture | 1:00-3:20pm | Thursday | 15 of 16 | Jennifer de la Fuente | ANN308 | PDF (400552 KB) | |
Hands-on lab; audio/video tools for conceiving, shooting, editing, delivering and archiving compelling stories for online audiences; personal brand building; digital storytelling trends and applications.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21075D | 001 | Lecture | 5:00-6:40pm | Tuesday | 16 of 16 | Jonathon Stearns | ANN413 | |
Overview of tools and techniques available to convey messages and experiences; exploration into graphic design, visual branding, design methods and processes.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21370D | 001 | Lecture | 5:30-7:10pm | Monday | 15 of 16 | LaShawn McFadden | ANN307 | PDF (413226 KB) | |
Individual research and readings. Not available for graduate credit.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21396D | 001 | Lecture | TBA | TBA | 0 of 12 | Su Jung Kim | OFFICE | | |
| 21402D | 001 | Lecture | TBA | TBA | 0 of 12 | Eunjin (Anna) Kim | OFFICE | | |
| 21403D | 001 | Lecture | TBA | TBA | 0 of 12 | Fred Cook | OFFICE | | |
| 21406D | 001 | Lecture | TBA | TBA | 0 of 12 | Jennifer Floto | OFFICE | | |
| 21413D | 001 | Lecture | TBA | TBA | 1 of 12 | Matthew Le Veque | OFFICE | | |
| 21424D | 001 | Lecture | TBA | TBA | 0 of 12 | Burghardt Tenderich | OFFICE | | |
| 21426D | 001 | Lecture | TBA | TBA | 0 of 12 | Jian Wang | OFFICE | | |
| 21428D | 001 | Lecture | TBA | TBA | 0 of 12 | Aimei Yang | OFFICE | | |
| 21429D | 001 | Lecture | TBA | TBA | 0 of 12 | Robert Kozinets | OFFICE | | |
| 21450D | 001 | Lecture | TBA | TBA | 0 of 12 | Melanie Cherry | OFFICE | | |
| 21454D | 001 | Lecture | TBA | TBA | 0 of 12 | Gordon Stables | OFFICE | | |
| 21455D | 001 | Lecture | TBA | TBA | 0 of 12 | Clarissa Beyah | OFFICE | |
Explores the practice of public relations and advertising in a broader strategic communication and digital context; emphasizing strategy, critical thinking and problem solving.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21491D | 001 | Lecture | 2:00-4:30pm | Tuesday | 15 of 16 | Burghardt Tenderich | ANNL115 | | |
| 21492D | 001 | Lecture | 6:30-9:00pm | Monday | 16 of 16 | Dotty Diemer | ANN309 | | |
| 21493D | 001 | Lecture | 6:30-9:00pm | Thursday | 17 of 17 | Toya Holness | ANN305 | | |
| 21494D | 001 | Lecture | 2:00-4:30pm | Monday | 17 of 17 | Burghardt Tenderich | ANNL115 | | |
| 21496D | 060 | Lecture | 5:30-8:00pm | Wednesday | 9 of 16 | Clarissa Beyah | ONLINE | PDF (407439 KB) | |
Provides the foundations of quantitative research methods, the basics of storytelling with data and critical thinking skills in public relations, advertising and related fields.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21315D | 001 | Lecture | 6:30-9:00pm | Monday | 13 of 15 | Laura Jackson | ASC328 | | |
| 21317D | 001 | Lecture | 6:30-9:00pm | Thursday | 16 of 17 | Laura Jackson | ASC240 | | |
| 21318D | 060 | Lecture | 6:30-9:00pm | Tuesday | 14 of 15 | Prash Sabharwal | ONLINE | Word (566433 KB) | |
| 21319D | 001 | Lecture | 6:45-9:15pm | Wednesday | 15 of 15 | Dave Quast | ANN408 | PDF (439717 KB) | |
| 21324D | 001 | Lecture | 3:00-5:30pm | Monday | 17 of 17 | Aimei Yang | ANN408 | |
Provides student training with cutting-edge digital research methods and applied data analytic skills relevant to current and future public relations and advertising practices.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21312D | 001 | Lecture | 6:30-9:00pm | Monday | 18 of 18 | Aimei Yang | ANN408 | |
Conceptualization and creation of strategic, research-based, primarily image and video multimedia content for use by organizations of all types.
- Prerequisite: PR 524
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21322D | 001 | Lecture | 6:30-9:00pm | Thursday | 14 of 15 | Morgan Keller | ANN409ABC | | |
| 21323D | 001 | Lecture | 6:30-9:00pm | Monday | 14 of 15 | Annelise Bamberg | ANN409ABC | | |
| 21326D | 001 | Lecture | 12:00-2:30pm | Friday | 16 of 16 | Annelise Bamberg | ANN409ABC | | |
| 21328D | 001 | Lecture | 3:00-5:30pm | Thursday | 14 of 15 | Matthew Le Veque | ANN409ABC | |
Teaches persuasive writing for practitioners in public relations, advertising, influencer relations and brand activation through in-class writing drills with and without deadline pressure.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21459D | 060 | Lecture | 6:30-9:00pm | Tuesday | 15 of 16 | Melissa Robinson | ONLINE | | |
| 21489D | 001 | Lecture | 12:00-2:30pm | Thursday | 16 of 16 | Evan Pondel | ANN408 | | |
| 21554D | 001 | Lecture | 5:30-8:00pm | Wednesday | 15 of 15 | Kate Jacobs | ANN413 | | |
| 21555D | 001 | Lecture | 6:30-9:00pm | Wednesday | 14 of 15 | Jacqueline Liu | ANN307 | | |
| 21556D | 001 | Lecture | 6:45-9:15pm | Monday | 13 of 15 | Jennifer Floto | ANN413 | |
Concept of branding, including brand definition, brand engagement, brand management and the role of public relations in creating brand value.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21561D | 001 | Lecture | 6:00-8:30pm | Tuesday | 20 of 20 | Scott Kronick | ASC240 | | |
| 21562D | 001 | Lecture | 6:00-8:30pm | Wednesday | 17 of 17 | Anika Jackson | ASC331 | |
In-depth study of the creation and protection of reputations for entertainment properties of all types and the characteristics that distinguish it from other disciplines.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21563D | 060 | Lecture | 3:30-6:00pm | Thursday | 19 of 20 | Jennie O'Hagan | ONLINE | Word (96286 KB) | |
Learn all aspects of corporate communications and reputation management through real-time news analysis, cases and senior guest speakers from the world's largest, most admired companies.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21597D | 001 | Lecture | 6:30-9:00pm | Monday | 15 of 20 | Kirk Stewart | ANNL115 | |
Focuses on theories, concepts and practices in risk assessment, issues monitoring, and crisis anticipation/management in a wide variety of organizational contexts, and from multiple perspectives.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21560D | 001 | Lecture | 6:30-9:00pm | Tuesday | 24 of 24 | Megan Jordan | ASC328 | PDF (422716 KB) | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21463D | 001 | Lecture | TBA | TBA | 0 of 12 | Melanie Cherry | OFFICE | | |
| 21464D | 001 | Lecture | TBA | TBA | 0 of 12 | Jay Wang | OFFICE | | |
| 21524D | 001 | Lecture | TBA | TBA | 0 of 12 | Clarissa Beyah | OFFICE | | |
| 21621D | 001 | Lecture | TBA | TBA | 0 of 12 | Robert Kozinets | OFFICE | | |
| 21622D | 001 | Lecture | TBA | TBA | 1 of 12 | Eunjin (Anna) Kim | OFFICE | | |
| 21629D | 001 | Lecture | TBA | TBA | 0 of 12 | Su Jung Kim | OFFICE | | |
| 21636D | 001 | Lecture | TBA | TBA | 0 of 12 | Fred Cook | OFFICE | | |
| 21642D | 001 | Lecture | TBA | TBA | 1 of 12 | Burghardt Tenderich | OFFICE | | |
| 21644D | 001 | Lecture | TBA | TBA | 1 of 12 | Jennifer Floto | OFFICE | | |
| 21649D | 001 | Lecture | TBA | TBA | 0 of 12 | Aimei Yang | OFFICE | | |
| 21654D | 001 | Lecture | TBA | TBA | 0 of 12 | Matthew Le Veque | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21060D | 001 | Lecture | TBA | TBA | 3 of 3 | Jennifer Floto | OFFICE | | |
| 21061D | 001 | Lecture | TBA | TBA | 2 of 2 | Matthew Le Veque | OFFICE | | |
| 21062D | 001 | Lecture | TBA | TBA | 2 of 2 | Burghardt Tenderich | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21665D | 001 | Lecture | TBA | TBA | 1 of 1 | Jennifer Floto | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21671D | 001 | Lecture | TBA | TBA | 1 of 1 | Myra Turner | OFFICE | |
Leadership workshop inspires stepping outside of comfort zones to be braver and more creative. Encourages discovery of leadership potential by exploring new ideas and challenges.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21676D | 001 | Lecture | 6:00-8:30pm | Tuesday | 14 of 15 | Fred Cook | ANN211 | | |
| 21677D | 001 | Lecture | 3:30-6:00pm | Wednesday | 8 of 15 | Jennifer Floto | ASC328 | | |
| 21679D | 001 | Lecture | 2:00-4:30pm | Tuesday | 16 of 16 | Fred Cook | ANN211 | |