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Communication Management (CMGT)
- D class assignments for graduate students available; Email: gradasc@usc.edu.
- All graduate students (excluding PhDs) will be assessed a $150 per semester "ASCJ" Technology fee. There is no technology fee charged for the summer term. For more information on the technology fee, call 213-740-5297 or email asctech@usc.edu. All graduate students (excluding PhDs) will be assessed a $150 per
Production and distribution of information within large organizations; information networks, organization structure, control and decision-making functions. Resources necessary for effective organizational communication systems.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21701D | 169 | Lecture | TBA | Wednesday | 69 of 90 | Jessica Neff, Sabrina Pasztor, Julia Matthews, Austin Roy | ONLINE |   |
Roles, responsibilities and requirements of communication functions within corporations; design and implementation of communication plans; strategic message production for internal and external audiences.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21706D | 001 | Lecture | 5:00-7:50pm | Wednesday | 15 of 24 | Jessica Neff | ANNL116 | | |
| 21707D | 169 | Lecture | TBA | Wednesday | 95 of 100 | Jessica Neff, Leah Gunn, J. D. Schramm II,James Lee | ONLINE | |
How work settings determine communication: basic structures of communication, influence of technology, social contexts and physical space. Applications to management.
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21709R | 001 | Lecture | 6:00-8:50pm | Monday | 23 of 23 | Brad Shipley | ASC204 | | |
| 21710D | 169 | Lecture | TBA | Thursday | 32 of 80 | Colleen Keough,Cynthia Martinez | ONLINE | |
Conceptual frameworks for analyses and visualization of information and data. Principles and strategies for data transformation, intermediate statistical analyses, data-based presentation, sense-making.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21712D | 001 | Lecture | 6:00-8:50pm | Thursday | 19 of 24 | Sailesh Patel, Ben Lee | ANNL116 | PDF (182096 KB) | |
Examination of role of communication in developing and implementing business strategy; critical assessment and practice with models, tools, and techniques for communicating change.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21714D | 001 | Lecture | 6:00-8:50pm | Wednesday | 19 of 24 | Brad Shipley | ASC204 | |
Theory and research on value and attitude formation and change; consequences for communication and behavior.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21717D | 060 | Lecture | 6:00-8:50pm | Tuesday | 13 of 24 | Sheila Murphy | ONLINE | Word (91171 KB) | |
Measurement and advanced statistical analysis with foundational and advanced data gathering techniques, including data mining. Statistical inferences for and effective communication about solutions.
- Prerequisite: CMGT 540
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21723R | 001 | Lecture | 2:00-4:50pm | Monday | 17 of 20 | Mathew Curtis | ASC204 | Word (70399 KB) | |
Communication research, analysis and strategies for new ventures to establish spread and acceptance in saturated mediascapes. Help founders find persuasive voice and identity.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21725D | 001 | Lecture | 2:00-4:50pm | Wednesday | 5 of 24 | Keemia Ferasat | ASCG34 | |
Examines luxury fashion marketing communication, focusing on connecting with the audience. Topics include history of the industry, media channels, digital platforms and communicating values.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21726D | 001 | Lecture | 2:00-4:50pm | Tuesday | 23 of 24 | Alexis Brunswick | ASC231 | | |
| 21727D | 001 | Lecture | 5:30-8:20pm | Tuesday | 22 of 24 | Alexis Brunswick | ASC231 | |
Foundational examination of beauty, personal care and wellness industries through brand strategy, promotion, advertising, social media and influencer marketing.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21728D | 748 | Lecture | 6:00-8:50pm | Wednesday | Canceled | |
Covers various segments of beauty, personal care and wellness brands and how they utilize communication strategies to differentiate products and persuade targeted consumers.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21729D | 758 | Lecture | 6:00-8:50pm | Wednesday | Canceled | |
Origins of American media industry and analysis of its development into the contemporary advertising sales market; covers history, technology, regulation and business practices.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21740D | 001 | Lecture | 2:00-4:50pm | Monday | 17 of 24 | Monica Koyama | ANN209 | |
Theories of effective team communication and leadership; case studies of effective and ineffective teams and leaders; teamwork and communication development; and distributed work teams.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21745D | 060 | Lecture | 6:30-9:20pm | Wednesday | 17 of 24 | Andrea Hollingshead | ONLINE | PDF (293555 KB) | |
History, social dynamics, and cultural impact of video games; developments in technology and design; issues confronting the video game industry and organizations.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21746D | 001 | Lecture | 6:00-8:50pm | Tuesday | 20 of 24 | Steven Fowler II | ASC331 | Word (245685 KB) | |
Data collection and elementary statistical analysis in communication management. Methods include surveys, focus groups, content analysis, experiments, secondary data sources.
- Restriction: Registration open to the following major(s): Communication Management, Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21749R | 001 | Lecture | 6:30-9:20pm | Monday | 145 of 170 | Mathew Curtis, Courtney Pade | THH201 | | |
| 21752D | 169 | Lecture | TBA | Tuesday | 43 of 90 | Mathew Curtis, Nithya Muthuswamy | ONLINE | |
Communication strategies for product marketing and advertising; communication's role in developing domestic and international marketplaces; practical applications of persuasion theory.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21753D | 001 | Lecture | 2:00-4:50pm | Thursday | 26 of 28 | Marina Kosten | ANN210 | | |
| 21754D | 001 | Lecture | 2:00-4:50pm | Thursday | Canceled | | |||
| 21755D | 169 | Lecture | TBA | Tuesday | 57 of 80 | Courtney Pade,Styles Akira, Rafael Bracero | ONLINE | |
Use of rhetorical theories and communication models to create organizational identification with internal and external audiences; the role of values and ethics in creating identities.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21758D | 001 | Lecture | 6:30-9:20pm | Tuesday | 9 of 24 | Simon Uwins | ANN305 | | |
| 21759D | 001 | Lecture | 2:00-4:50pm | Monday | 10 of 24 | Eric Markgraf | ANNL101 | PDF (250512 KB) | |
Understanding dynamics in entertainment markets enabled by emerging digital technologies; broad and niche strategies to target appropriate audiences, building audience engagement with entertainment content identities.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21766D | 001 | Lecture | 6:00-8:50pm | Wednesday | 21 of 30 | Monica Koyama, Allan Gungormez | ANN409ABC | |
Focuses on management, production and distribution of scripted film, television and web stories to understand visual storytelling as a communicative strategy for advertising and education.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21767D | 001 | Lecture | 6:00-8:50pm | Wednesday | 18 of 24 | Jorge Saralegui | ANN406 | Word (574987 KB) | |
| 21768D | 001 | Lecture | 6:30-9:20pm | Thursday | 13 of 24 | Adam Fratto | ANN309 | PDF (500909 KB) | |
Applies communication theory and research to understand emerging marketing communication topics and issues.
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21769R | 001 | Lecture | 2:00-4:50pm | Monday | 13 of 20 | Courtney Pade | ASC328 | |
Foundational and advanced practices for copywriting and related design incommunication; integrated analysis of concepts and pragmatics surrounding creativity forcommunication effectiveness
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21771D | 001 | Lecture | 6:30-9:20pm | Monday | 20 of 24 | Eric Markgraf | ANNL101 | PDF (258687 KB) | |
Analysis and development of online communication and marketing campaigns; exploration of current Internet best practices in social media, SEM, privacy, location-based marketing, and online measurement.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21772D | 001 | Lecture | 6:00-8:50pm | Tuesday | 25 of 28 | Mayanna Framroze | ANNL101 | | |
| 21774D | 001 | Lecture | 6:00-8:50pm | Monday | 23 of 24 | Rich Guest | ANN405 | |
Communication strategies in a global marketing environment; analysis of global – local challenges and opportunities; effective global integrated communication to create and sustain competitive advantage
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21776D | 001 | Lecture | 2:00-4:50pm | Tuesday | 26 of 26 | Ted Skidmore | ASCG38 | PDF (448160 KB) | |
| 21777D | 001 | Lecture | 6:00-8:50pm | Thursday | 20 of 26 | Marcela Amiune | ANN210 | |
Global influences on linear and streaming television and theatrical. Case analyses of organizations and content focusing on interconnected partnerships and promotions to attract local audiences.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21779D | 001 | Lecture | 6:30-9:20pm | Tuesday | 19 of 24 | Brian Hirsch | ASC204 | PDF (363633 KB) | |
| 21780D | 001 | Lecture | 2:00-4:50pm | Thursday | 26 of 26 | Ted Skidmore | ANN406 | PDF (444308 KB) | |
Specialized writing for persuasive and strategic communication contexts. Intensive focus on public relations writing for print, online, broadcast, and social media.
- Crosslist: This course is offered by the PR department but may qualify for major credit in CMGT. To register, enroll in PR 562.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21599D | 169 | Lecture | TBA | Tuesday | 17 of 80 | Lisa Tush | ONLINE | |
Systematic marketing communication qualitative research - focus groups, ethnographic participant observation, semi-structured interviews, workshops. Analysis with content coding, thematic analyses, concept maps.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21782D | 001 | Lecture | 2:00-4:50pm | Thursday | 5 of 24 | Jeffrey Hirsch | ANN209 | |
Understanding of fundamental methodological issues about big data: types, platforms, tools, analysis techniques, and relevant theoretical frameworks.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21783D | 001 | Lecture | 2:00-4:50pm | Wednesday | 38 of 40 | Ben Lee,Liuning Zhou | ANNL101 | | |
| 21785D | 169 | Lecture | TBA | Tuesday | 22 of 80 | Mathew Curtis, Mahta Emrani | ONLINE | |
Students master skills and strategies to distinguish the truly influential from the merely popular, manage international influencer campaigns and develop successful influencers.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21786D | 001 | Lecture | 6:00-8:50pm | Thursday | 30 of 30 | Freddy Nager | ASC231 | PDF (337035 KB) | |
Communication strategies for effective negotiation, mediation and facilitation of disputes; structures for public interventions; emergence of online dispute resolution systems.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21794D | 001 | Lecture | 2:00-4:50pm | Tuesday | 4 of 24 | Colleen Keough | ANN409ABC | Word (36455 KB) | |
Examines non-profit advocacy (vs. for-profit communication) marked by different rhythmic and creative drivers; non-profit audience analysis; creation of conversations for viral communication impact.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21796D | 001 | Lecture | 6:00-8:50pm | Wednesday | 6 of 24 | Catie Saralegui | ANN309 | Word (583509 KB) | |
Audience research fundamentals - sampling and segmentation; advanced questionnaire design; audience observation; advanced quantitative and qualitative analyses. Model formulation to describe and predict data.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21805D | 001 | Lecture | 6:30-9:20pm | Monday | 14 of 24 | Austin Roy | ANN210 | |
Theory, structure and effects of culture on narrative. Story in non-profit and health organizations; new fields that recognize the importance of storytelling; storytelling in diverse media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21807D | 001 | Lecture | 2:00-4:50pm | Wednesday | 13 of 24 | Daniela Kon Lieberberg | ANN209 | PDF (504768 KB) | |
How to communicate through storytelling in contemporary culture. Strategic story development for brands, for self-branding, and for social impact. Story creation utilizes narrative theories and workshop-style participatory activities.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21808D | 001 | Lecture | 6:00-8:50pm | Thursday | 19 of 24 | Mayanna Framroze | ANNL101 | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the school. Graded CR/NC.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21809D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21810D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21811D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21812D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21813D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21814D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | |
Field experience in applying communication principles to settings in organizations, campaigns, or other contexts; analysis and assessment of issues and problems. Graded CR/NC.
- Restriction: Registration open to the following major(s): Global Communication, Communication Management, Communication, Digital Social Media, Public Diplomacy (Practitioner and Mid-Career Professional),, Public Diplomacy
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 21821D | 001 | 1.0 | Lecture | TBA | TBA | 7 of 25 | Ben Lee | OFFICE | | |
| 21822D | 001 | 1.0 | Lecture | TBA | TBA | 19 of 25 | Daniela Baroffio | OFFICE | | |
| 21823D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21824D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21825D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21826D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21827D | 001 | 2.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21828D | 166 | 1.0 | Lecture | TBA | TBA | 4 of 25 | Ben Lee | OFFICE | | |
| 21829D | 166 | 1.0 | Lecture | TBA | TBA | 4 of 10 | Daniela Baroffio | OFFICE | | |
| 21830D | 166 | 1.0 | Lecture | TBA | TBA | 1 of 10 | David Craig | OFFICE | | |
| 21831D | 166 | 1.0 | Lecture | TBA | TBA | 0 of 10 | Robert Banks | OFFICE | |
Communication management research project design and execution - thesis formulation, literature review, methods choice and instrument design. Analysis and reporting with appropriate quantitative or qualitative techniques.
- Prerequisite: CMGT 501 and CMGT 540
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21832D | 001 | Lecture | 2:00-3:40pm | Wednesday | 3 of 20 | Ben Lee | ASC230 | | |
| 21833D | 001 | Lecture | 2:00-3:40pm | Tuesday | 1 of 20 | Brad Shipley | ASC236 | | |
| 21834D | 001 | Lecture | 6:00-7:40pm | Wednesday | 2 of 20 | Ben Lee | OFFICE | | |
| 21835D | 001 | Lecture | 6:00-7:40pm | Tuesday | 0 of 20 | Brad Shipley | OFFICE | | |
| 21836D | 758 | Lecture | TBA | TBA | 1 of 20 | Ben Lee | OFFICE | | |
| 21837D | 169 | Lecture | TBA | TBA | 1 of 20 | Brad Shipley | ONLINE | | |
| 21838D | 169 | Lecture | TBA | TBA | 0 of 20 | Ben Lee | ONLINE | |
Communication management research project design and execution - thesis formulation, literature review, methods choice and instrument design. Analysis and reporting with appropriate quantitative or qualitative techniques.
- Prerequisite: CMGT 597A
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21839D | 001 | Lecture | TBA | TBA | 3 of 20 | Ben Lee | OFFICE | | |
| 21840D | 001 | Lecture | TBA | TBA | 0 of 20 | Brad Shipley | OFFICE | | |
| 21841D | 169 | Lecture | TBA | TBA | 1 of 20 | Brad Shipley | ONLINE | | |
| 21842D | 169 | Lecture | TBA | TBA | 0 of 20 | Ben Lee | ONLINE | |