Music Industry 410:
Marketing, Branding and Strategic Alliances in Music (2.0 units)
An in-depth study of music marketing, non-traditional revenue streams for artists, musicians, and labels including artist endorsements, artist tour sponsorships, digital music programs, music licensing, merchandise, and a primary focus on brand partnership deals in the music space. Prerequisites: MUIN 270 or MUIN 272x.
|44256D||001||Lecture||4:00-5:50pm||Tuesday||51 of 52 (24 on waitlist)||Kevin Lyman||KDC240|