Music Industry 410:

Marketing, Branding and Strategic Alliances in Music (2.0 units)

An in-depth study of music marketing, non-traditional revenue streams for artists, musicians, and labels including artist endorsements, artist tour sponsorships, digital music programs, music licensing, merchandise, and a primary focus on brand partnership deals in the music space. Prerequisites: MUIN 270 or MUIN 272x.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
44256D001Lecture4:00-5:50pmTuesday51 of 52 (24 on waitlist)Kevin LymanKDC240session dates
Information accurate as of October 2, 2023 7:43 am.