Marketing 543:
Market Demand and Sales Forecasting (3.0 units)
New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods.
- Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
- Note: Note: Sections 16532 and 16533 are for MBAs and other graduate students. Sections 16534 and 16535 are for MS Marketing Students only. Please be mindful of registering for the correct section for your program.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16532R | 033 | Lecture | 12:30-1:50pm | Mon, Wed | 38 of 46 | Sivaramakrishnan Siddarth | JKP204 | PDF (101085 KB) |   |
| 16533R | 033 | Lecture | 3:30-4:50pm | Mon, Wed | 28 of 37 | Sivaramakrishnan Siddarth | JKP102 | PDF (101085 KB) | |
| 16534D | 033 | Lecture | 12:30-1:50pm | Mon, Wed | 4 of 7 | Sivaramakrishnan Siddarth | JKP204 | PDF (101085 KB) | |
| 16535D | 033 | Lecture | 3:30-4:50pm | Mon, Wed | 14 of 17 | Sivaramakrishnan Siddarth | JKP102 | PDF (102181 KB) | |