Biopharmaceutical Marketing 503:
Biopharmaceutical Advertising and Communication (3.0 units)
Understand product positioning, timing and market opportunities. Key message development and communication pathways, budgets, quantitative measures for Grab and Growth! Integrated launch and market planning.
- Note: Visit bpmk.usc.edu for specific class meeting dates.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 49278D | 001 | Lecture | TBA | Sat, U | 29 of 68 | John Park, Ken Wong | OFFICE & ONLINE |   |