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Public Relations (PR)
- D class assignments for graduate students available; Email: gradasc@usc.edu.
- All graduate students (excluding PhDs) will be assessed a $150 per semester "ASCJ Technology fee." There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions.
History and development of advertising; basic advertising campaigns showing relationships of marketing, creative, print and electronic media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21140D | 001 | Lecture | 6:00-9:20pm | Tuesday | 35 of 36 | Steve Caplan | ANN406 | Word (563652 KB) |  |
| 21141D | 001 | Lecture | 6:30-9:50pm | Monday | 32 of 36 | Steve Caplan, Burghardt Tenderich,Melanie Cherry | ANN406 | |
Production of advertising materials; emphasis on the creation and design of advertising elements.
- Prerequisite: PR 340
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21144D | 001 | Lecture | 6:00-9:20pm | Thursday | 11 of 20 | Dennis Canon | ANN211 | PDF (362136 KB) | |
Learn advanced public relations writing and editing, basic design skills and sophisticated video planning, shooting, editing and production skills.
- Prerequisite: PR 209
- Restriction: Registration closed to the following major(s): Public Relations
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21159D | 001 | Lecture | 9:00-12:20pm | Thursday | 15 of 18 | Stefan Pollack | ANN413 | |
Examines case studies on important Italian companies, ranging from the transportation to the luxury goods industries from both an economical and business point of view.
- Restriction: Registration open to the following major(s): Communication, Journalism, Public Relations
- Crosslist: This course is offered by the COMM department but may qualify for major credit in PR. To register, enroll in COMM 391.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 20993D | 141 | Lecture | TBA | TBA | 30 of 30 | Georgia Stahl | OFFICE | |
Investigates the implications of the perceptual process of mass media generated immigration discourse in Europe.
- Restriction: Registration open to the following major(s): Communication, Journalism, Public Relations
- Crosslist: This course is offered by the COMM department but may qualify for major credit in PR. To register, enroll in COMM 392.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 20994D | 141 | Lecture | TBA | TBA | 24 of 30 | Georgia Stahl | OFFICE | |
Examines how politics affects and influences public relations campaigns in the UK and Europe.
- Restriction: Registration open to the following major(s): Broadcast and Digital Journalism, Communication Management, Communication, Journalism, Specialized Journalism, Specialized Journalism (The Arts), Print and Digital Journalism, Public Relations, Strategic Public Relations
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21160D | 150 | Lecture | TBA | TBA | 6 of 25 | Georgia Stahl | OFFICE | |
Fundamentals of media planning and buying across traditional and new media; how each media channel works independently and as part of an integrated media plan.
- Prerequisite: PR 340
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21256D | 001 | Lecture | 6:30-9:50pm | Thursday | 19 of 24 | Lauren Bradford | ANN408 | |
Public relations in the design, promotion, and presentation of popular entertainment, including films, broadcasting, music, expositions, amusement parks, resorts and arenas.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21272D | 001 | Lecture | 2:00-5:20pm | Monday | 35 of 35 | Nan Sumski | ASC231 | Word (68832 KB) | |
Introduction to the field of sports information and promotion, including lectures, media assignments, role-playing, and presentations by sports professionals.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21266D | 001 | Lecture | 6:30-8:10pm | Monday | 23 of 25 | Jeff Moeller | ANN209 | |
Application of public relations principles to the context of political campaigns; emphasis on message development and delivery; relationship between candidate, news media, and electorate.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21263D | 001 | Lecture | 2:00-5:20pm | Wednesday | 13 of 26 | Daniel Schnur | ANNL115 | PDF (404286 KB) | |
Identification of key strategic insights that drive successful communication campaigns, based on research techniques including surveys, content evaluation and social media monitoring.
- Prerequisite: 1 from (PR 351A or JOUR 351A)
- Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21271D | 001 | Lecture | 9:00-12:20pm | Tuesday | 13 of 17 | Su Jung Kim | ANN408 | | |
| 21310D | 001 | Lecture | 9:00-12:20pm | Wednesday | 12 of 17 | Su Jung Kim | ASCG34 | |
In-depth look at various aspects of Lifestyle PR with special emphasis on food, fashion and beauty, travel/tourism, hospitality, furniture/housewares, toys and more.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21309D | 001 | Lecture | 6:00-9:20pm | Wednesday | 21 of 23 | Cheryl Cook | ANN406 | | |
| 21311D | 001 | Lecture | 6:00-9:20pm | Wednesday | 20 of 20 | Brenda Lynch | ANN309 | |
PR 478: Social Media Analytics: Data and Content Creation for Real-time Public Relations (4.0 units)
Application of monitoring tools to become social media analysts and real-time content creators; interpretation of large data sets drawn from the social web; understanding of how to present data visually for optimal impact.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21312D | 001 | Lecture | 2:00-5:20pm | Tuesday | 21 of 21 | Matthew Leveque | ANN305 | |
Hands-on lab; producing multimedia content; basic principles of design; tools and techniques to create digital images and layouts.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21314D | 001 | Lecture | 1:00-3:20pm | Thursday | 19 of 19 | Jennifer de la Fuente | ANN307 | PDF (359722 KB) | |
Hands-on lab; audio/video tools for conceiving, shooting, editing, delivering and archiving compelling stories for online audiences; personal brand building; digital storytelling trends and applications.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21270D | 001 | Lecture | 10:00-11:40am | Wednesday | 16 of 16 | Sandra Kazarian | ANN307 | Word (36957 KB) | |
| 21273D | 001 | Lecture | 10:00-11:40am | Wednesday | 11 of 16 | Jonathan Stearns | ANN308 | PDF (367741 KB) | |
Individual research and readings. Not available for graduate credit.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21402D | 001 | Lecture | TBA | TBA | 0 of 12 | Clarissa Beyah | OFFICE | | |
| 21403D | 001 | Lecture | TBA | TBA | 0 of 12 | Eunjin (Anna) Kim | OFFICE | | |
| 21405D | 001 | Lecture | TBA | TBA | 0 of 12 | Su Jung Kim | OFFICE | | |
| 21409D | 001 | Lecture | TBA | TBA | 1 of 12 | Fred Cook | OFFICE | | |
| 21416D | 001 | Lecture | TBA | TBA | 1 of 12 | Jennifer Floto | OFFICE | | |
| 21418D | 001 | Lecture | TBA | TBA | 0 of 12 | Robert Kozinets | OFFICE | | |
| 21424D | 001 | Lecture | TBA | TBA | 0 of 12 | Matthew Leveque | OFFICE | | |
| 21426D | 001 | Lecture | TBA | TBA | 0 of 12 | Burghardt Tenderich | OFFICE | | |
| 21437D | 001 | Lecture | TBA | TBA | 0 of 12 | Jay Wang | OFFICE | | |
| 21442D | 001 | Lecture | TBA | TBA | 0 of 12 | Aimei Yang | OFFICE | | |
| 21444D | 001 | Lecture | TBA | TBA | 0 of 12 | Melanie Cherry | OFFICE | |
Examines fan relationships and explores fan activation strategies across sports, television, motion pictures, music, comic books, theme parks, social media and more.
- Restriction: Registration open to the following class level(s): Doctoral Student, Junior, Master Student, Senior, Senior (fifth year)
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21451D | 001 | Lecture | 2:00-5:20pm | Tuesday | 32 of 35 | Henry Jenkins, Robert Kozinets | ANN406 | PDF (363636 KB) | |
Learn to build, promote and manage a personal brand through critical analysis, case study, interactive interpretation and creative problem solving.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21450D | 001 | Lecture | 6:00-9:20pm | Monday | 23 of 23 | Jennifer Floto | ANN211 | |
Leadership workshop inspires students to be braver and more creative; encourages them to discover their leadership potential/explore new challenges inside and outside of classroom.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21439D | 001 | Lecture | 2:00-3:40pm | Tuesday | 11 of 15 | Fred Cook | ASC230 | Word (563462 KB) | |
Selected topics in public relations.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| The NIL Experience for Student Practitioners and College Athletes | ||||||||||
| 21435D | 001 | 2.0 | Lecture | 10:00-11:40am | Monday | 16 of 20 | Deborah Spander,Marc Isenberg | ANN309 | Word (556937 KB) | |
Study and evaluation of communications campaigns by civil society actors to influence public policy with a focus on messaging and efforts to shape news coverage.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21456D | 001 | Lecture | 2:00-5:20pm | Tuesday | 23 of 30 | Roberto Suro | ANN210 | |
Provides student training with cutting-edge digital research methods and applied data analytic skills relevant to current and future public relations and advertising practices.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21390D | 001 | Lecture | 6:00-8:30pm | Thursday | 20 of 20 | Eunjin (Anna) Kim, Dave Quast | ANNL116 | | |
| 21391D | 001 | Lecture | 12:00-2:30pm | Monday | 18 of 19 | Aimei Yang | ASC230 | | |
| 21392D | 001 | Lecture | 2:00-4:30pm | Thursday | 20 of 20 | Eunjin (Anna) Kim, Laura Jackson | ANNL116 | | |
| 21393D | 001 | Lecture | 3:00-5:30pm | Monday | 18 of 20 | Aimei Yang | ASCG38 | |
Covers the conceptualization and creation of strategy-based, engaging, primarily web-based multimedia content for use by organizations of all types.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21394D | 001 | Lecture | 6:00-8:30pm | Wednesday | 16 of 16 | LaShawn McFadden | ANN308 | PDF (475313 KB) | |
| 21395R | 001 | Lecture | 12:00-2:30pm | Friday | 13 of 15 | Annelise Bamberg | ANN307 | | |
| 21396D | 001 | Lecture | 6:00-8:30pm | Tuesday | 15 of 15 | Hayley Burgess | ONLINE | | |
| 21398D | 001 | Lecture | 6:00-8:30pm | Tuesday | 16 of 16 | LaShawn McFadden | ANN308 | PDF (475680 KB) | |
| 21399R | 001 | Lecture | 6:00-8:30pm | Wednesday | 13 of 15 | Jeffrey Gold | ANN307 | PDF (478863 KB) | |
| 21400D | 001 | Lecture | 6:00-8:30pm | Monday | 17 of 17 | Annelise Bamberg | ANN413 | | |
| 21401D | 001 | Lecture | 6:00-8:30pm | Tuesday | 15 of 15 | Morgan Keller | ANN307 | |
Learn all aspects of corporate communications and reputation management through real-time news analysis, cases and senior guest speakers from the world's largest, most admired companies.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21560D | 001 | Lecture | 6:30-9:00pm | Wednesday | 15 of 20 | Melissa Robinson | ANN408 | | |
| 21561D | 001 | Lecture | 6:30-9:00pm | Tuesday | 19 of 20 | Melissa Robinson, Dwight Dawson | ANN211 | |
Focuses on theories, concepts and practices in risk assessment, issues monitoring, and crisis anticipation/management in a wide variety of organizational contexts, and from multiple perspectives.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21563D | 001 | Lecture | 6:30-9:00pm | Monday | 18 of 20 | Scott Kronick | ANN408 | PDF (390196 KB) | |
| 21564D | 001 | Lecture | 6:30-9:00pm | Monday | 18 of 20 | Evan Pondel | ASCG34 | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21534D | 683 | Lecture | TBA | TBA | 4 of 4 | Willow Bay | OFFICE | | |
| 21642D | 001 | Lecture | TBA | TBA | 1 of 12 | Eunjin (Anna) Kim | OFFICE | | |
| 21647D | 001 | Lecture | TBA | TBA | 0 of 12 | Su Jung Kim | OFFICE | | |
| 21654D | 001 | Lecture | TBA | TBA | 0 of 12 | Clarissa Beyah | OFFICE | | |
| 21656D | 001 | Lecture | TBA | TBA | 4 of 12 | Jennifer Floto | OFFICE | | |
| 21662D | 001 | Lecture | TBA | TBA | 0 of 12 | Robert Kozinets | OFFICE | | |
| 21663D | 001 | Lecture | TBA | TBA | 0 of 12 | Matthew Leveque | OFFICE | | |
| 21675D | 001 | Lecture | TBA | TBA | 1 of 12 | Burghardt Tenderich | OFFICE | | |
| 21678D | 001 | Lecture | TBA | TBA | 0 of 12 | Jay Wang | OFFICE | | |
| 21680D | 001 | Lecture | TBA | TBA | 0 of 12 | Aimei Yang | OFFICE | | |
| 21681D | 001 | Lecture | TBA | TBA | 2 of 12 | Fred Cook | OFFICE | | |
| 21683D | 001 | Lecture | TBA | TBA | 0 of 12 | Melanie Cherry | OFFICE | | |
| 21693D | 770 | Lecture | TBA | TBA | 1 of 1 | Jennifer Floto | OFFICE | | |
| 21698D | 955 | Lecture | TBA | TBA | 1 of 1 | Fred Cook | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21630D | 001 | Lecture | TBA | TBA | 1 of 1 | Carlos Godoy | OFFICE | | |
| 21689D | 001 | Lecture | TBA | TBA | 2 of 2 | Jennifer Floto | OFFICE | | |
| 21690D | 001 | Lecture | TBA | TBA | 1 of 1 | Henry Jenkins | OFFICE | | |
| 21694D | 001 | Lecture | TBA | TBA | 1 of 1 | Aimei Yang | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21594D | 001 | Lecture | TBA | TBA | 1 of 1 | Burghardt Tenderich | OFFICE | |
Leadership workshop inspires stepping outside of comfort zones to be braver and more creative. Encourages discovery of leadership potential by exploring new ideas and challenges.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21679D | 001 | Lecture | 6:00-8:30pm | Tuesday | 24 of 24 | Fred Cook | ASC231 | Word (562680 KB) | |
| 21684D | 001 | Lecture | 6:30-9:00pm | Thursday | 19 of 19 | Ashley Owen | ASC240 | | |
| 21695D | 001 | Lecture | 6:00-8:30pm | Wednesday | 17 of 17 | Jennifer Floto | ANNL101 | |