Music Industry 410:

Marketing, Branding and Strategic Alliances in Music (2.0 units)

An in-depth study of music marketing, non-traditional revenue streams for artists, musicians, and labels including artist endorsements, artist tour sponsorships, digital music programs, music licensing, merchandise, and a primary focus on brand partnership deals in the music space. Prerequisites: MUIN 270 or MUIN 272x.
44256D001Lecture6:00-7:50pmTuesday45 of 46 (11 on waitlist)Kevin LymanKDC240session dates
Information accurate as of March 6, 2023 7:39 am.