Marketing 530:
New Product Development (3.0 units)
Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle.
- Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
- Note: Section 16530 is for MBA and other graduate students. Section 16529 is for MS Marketing students. Please be mindful of registering for the correct section for your program.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16529D | 033 | Lecture | 6:30-9:30pm | Tuesday | 7 of 7 | Dennis Schorr | JKP202 |   | |
| 16530R | 033 | Lecture | 6:30-9:30pm | Tuesday | 40 of 46 (3 on waitlist) | Dennis Schorr | JKP202 | |