Information Technology Program 476:
Technologies for Interactive Marketing (4.0 units)
Technologies, concepts and strategies in the emerging online advertising ecosystem. Strategies and tactics to drive traffic to a website and measure efficacy. Students will work with a real client and budget to craft and execute an online marketing plan.
- Note: If a section of this course is full or requires a d-clearance, please use this form tinyurl.com/yc52j6d3 to be added to the waitlist.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
32072D | 001 | Lecture-Lab | 2:00-3:50pm | Mon, Wed | 36 of 40 | P.J. Leimgruber | RTH217 | PDF (676103 KB) |