Marketing Metrics for Business Decisions (3.0 units)
Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Urban Planning, Business Administration/Real Estate Development, Business Administration/Systems Architecting and Engineering, Business Administration/Social Work, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Public Health/Social Entrepreneurship, Social Entrepreneurship, Business Analytics
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
|16548R||033||Lecture||12:30-1:50pm||Tue, Thu||52 of 54||Dinesh Puranam||JKP110||PDF (294128 KB)|