Marketing 555:

Marketing Channels (1.5-3.0 units)

Examination of strategic decision making in marketing channels. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution.
16536R0333.0Lecture11:00-12:20pmMon, Wed33 of 54Gary FrazierJKP104session dates
Information accurate as of October 6, 2022 11:00 am.
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