Marketing 543:

Market Demand and Sales Forecasting (3.0 units)

New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods.
  • Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
  • Note: Note: Sections 16532 and 16533 are for MBAs and other graduate students. Sections 16534 and 16535 are for MS Marketing Students only. Please be mindful of registering for the correct section for your program.
16532R033Lecture12:30-1:50pmMon, Wed32 of 53Sivaramakrishnan SiddarthJKP210PDF (102181 KB)notesession dates
16533R033Lecture3:30-4:50pmMon, Wed21 of 37Sivaramakrishnan SiddarthJKP210PDF (102181 KB)session dates
16534D033Lecture12:30-1:50pmMon, Wed0 of 1Sivaramakrishnan SiddarthJKP210PDF (102181 KB)notesession dates
16535D033Lecture3:30-4:50pmMon, Wed14 of 17Sivaramakrishnan SiddarthJKP210PDF (102181 KB)notesession dates
Information accurate as of October 6, 2022 11:00 am.
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